Recent in Free Resources

Spa owner and staff at the front desk
Spa10 min read

Spa trends 2026: 6 data-backed trends driving revenue growth in 2026

New guest visits are falling at spas, but the data shows a clear path forward. Here's what the 2026 Benchmark Report says top-performing spas are doing differently.

Cheryl ColeCheryl Cole

Two medspa staff members in black scrubs reviewing client booking data on a laptop and tablet at the front desk
Medspa10 min read

Medspa trends 2026: 6 data-backed strategies driving revenue growth

Medspa same-store revenue grew just 2% in 2025, but some practices significantly outperformed. Here's what the 2026 Benchmark Report says they're doing differently.

Cheryl ColeCheryl Cole

Aesthetics clinic owner prepared for CQC inspection
Medspa8 min read

CQC compliance for aesthetic clinics: How the best operators stay inspection-ready year-round

The regulatory landscape for UK aesthetic clinics is tightening. The clinics staying ahead aren't scrambling before inspection. They're building compliance into every patient interaction, every day.

Cheryl ColeCheryl Cole

Barbershop owner with full chairs
Barbershop14 min read

April barbershop marketing guide 2026: Key dates and campaign ideas

Fresh cuts, full books, and a chair worth coming back to — here's how to make April your barbershop's most intentional month yet.

Cheryl ColeCheryl Cole

Salon owner preparing her retail display for April marketing
Salon13 min read

April salon marketing guide 2026: Key dates and campaign ideas

Step into spring with April salon marketing ideas that connect with clients on a deeper level, fill your books, and confidently head into your busiest season yet.

Cheryl ColeCheryl Cole

Medspa owner preparing her retail display for April marketing
Medspa14 min read

April medspa marketing guide 2026: Key dates and campaign ideas

Make April your most intentional month yet with medspa marketing ideas that connect with clients on a deeper level, fill your treatment rooms, and carry your momentum from Q1 into a powerful spring.

Cheryl ColeCheryl Cole

Salon software comparison 2026: The 8 best platforms, reviewed and ranked
Salon13 min read

Salon software comparison 2026: The 8 best platforms, reviewed and ranked

We compare the top salon software platforms — features, pricing, pros and cons — so you can choose the right one for your salon.

Joydip GhoshJoydip Ghosh

Beauty Budget Breakdown: How Americans Prioritize Self-Care
Beauty and Wellness15 min read

Beauty budget breakdown 2026: How clients prioritize their wellness spending — and what it means for your business

We surveyed 1,000 U.S. adults about beauty and wellness spending to reveal what clients prioritize, sacrifice, and how providers can adapt.

Cheryl ColeCheryl Cole

Infographic: What actually makes a great salon or spa experience in 2026, ranked by real customers
Salon and Spa2 min read

Infographic: What actually makes a great salon or spa experience in 2026, ranked by real customers

Want to improve your salon or spa customer experience? Uncover data-driven insights from real clients and see what truly drives loyalty in our infographic.

Cheryl ColeCheryl Cole

The Check-In Newsletter - Feb 4, 2026: Marketing inspo to fill chairs all month long
The Check-In: Past Newsletters3 min read

The Check-In Newsletter - Feb 4, 2026: Marketing inspo to fill chairs all month long

Add a little love to your February operations with seasonal marketing ideas and timely resources that help your brand stand out.

Cheryl ColeCheryl Cole