Barbershop

This report covers 2023 industry performance data, published by Zenoti in early 2024. It represents one of four annual benchmark reports in this series. For the most recent data, see the 2025 Benchmark Report . For year-on-year comparison of both years, use both pages together

Cheryl Cole

For salon, spa, and medspa owners, your star rating isn't just a score. It's the first filter clients use before they ever consider booking with you.

Cheryl Cole

The 2025 Beauty and Wellness Benchmark Report. The data, insights, and growth trends defining the industry.

Cheryl Cole

A calm, revenue-smart game plan for salon and medspa owners who refuse to panic.

Cheryl Cole

Use our interactive checklist to test your salon's booking system. Discover if you're losing clients and revenue to friction in your booking experience.

Cheryl Cole

Even with salon online booking, small friction points can cost real revenue. Learn about the salon booking mistakes hurting ROI and how to fix them.

Danielle Pietersen

Want to improve your salon or spa customer experience? Uncover data-driven insights from real clients and see what truly drives loyalty in our infographic.

Cheryl Cole

Make the most of this short month with barbershop marketing ideas designed to keep your shop booked and buzzing.

Emily Holzer

Discover proven 2-way SMS templates for salons, spas, and medspas. Improve client experience, reduce no-shows, and automate communication using modern messaging tools.

Michelle Dakota Beck

Discover the gap between salon inventory management perception and reality, and explore the hidden data issues that quietly disrupt operations.

Cheryl Cole