Cheryl Cole, Managing Editor
Cheryl uses her background in journalism to help brands bring their unique stories to life. Passionate about content strategy, she has extensive experience leading both print and digital publications. As managing editor of The Check-In, Cheryl is committed to providing wellness professionals with high-quality, tailored content designed to help grow their brands.
Latest from Cheryl Cole
Study: The best cities in the world for spas in 2025
Discover the world’s top spa cities based on access, quality, and guest satisfaction, plus tips on leveraging these insights to grow your brand.
The science of aesthetics marketing: Using data to drive medspa growth
Unlock the power of data-driven medspa marketing. Discover how client insights, analytics, and automation improve patient retention, increase ROI, and accelerate business growth.
Study: Which U.S. cities are the ultimate hubs for wellness in 2025?
See where self-care thrives, and where there’s room to grow. Discover the top cities based on fitness, healthy food, personal care, and wellness culture.
The 4 key medspa trends driving revenue growth in 2025
Discover the top trends driving medspa growth and how to leverage them, with key insights from the 2025 Beauty and Wellness Benchmark Report – Medspa edition.
2025 Survey: The state of tipping in salons
How are tipping trends changing? Discover how Americans tip in salons, why confusion persists, and what stylists truly prefer.
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June 2025 marketing ideas: Must-know dates and creative tips for beauty and wellness brands
Explore key marketing dates and tips to connect with clients, celebrate renewal, and boost your beauty or wellness business this June.
Inside the data: Top 5 beauty and wellness industry trends for 2025
Discover the key trends from the 2025 Beauty and Wellness Benchmark Report and actionable insights to grow your business.
Infographic: The cost of a no-show | How missed appointments impact your bottom line
Lost time, lost revenue, lost loyalty. See how no-shows quietly hurt your business — and what you can do about it.
How to prevent employee burnout in fitness studios
Discover how to reduce burnout in fitness instructors and create a stronger, more supportive studio environment where your team can thrive.
Winning customer loyalty for your barbershop business
Discover tips to boost barbershop customer retention and loyalty. Learn how to turn first-time clients into regulars and keep your chairs filled year-round.
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