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Cheryl Cole
Managing Editor
Cheryl uses her background in journalism to help brands bring their unique stories to life. Passionate about content strategy, she has extensive experience leading both print and digital publications. As managing editor of The Check-In, Cheryl is committed to providing wellness professionals with high-quality, tailored content designed to help grow their brands.
Top Articles and Resources

The New Hybrid: 6 lessons for adding new services without losing your core – from the experts
Latest from Cheryl Cole

Looking for a Boulevard alternative? Compare the best options in 2026
Compare the top 10 Boulevard alternatives for 2026. See pricing, features and key differences, checked against vendor sites and Zenoti’s Capterra reviews.

The New Hybrid: 6 lessons for adding new services without losing your core – from the experts
Wellness CEOs from SEV Laser, VIO Med Spa and Heights Wellness Retreat share how they decide what to add, what to say no to, and how to make a hybrid model pay off.

Best spa and salon POS system in 2026: 6 platforms reviewed and ranked
What is the best POS system for spa and salon brands looking to thrive in 2026? Explore the key features to look for when deciding what’s right for you.

AI lead management for fitness businesses: How to convert more leads without additional spends
AI lead management for gyms replies to every inquiry in under 90 seconds, 24/7. Learn how Zenoti AI Lead Manager books more trials without adding staff.

AI receptionist for gyms: how to answer every call and capture every lead
How an AI receptionist answers every gym call, books trials 24/7 and captures every lead, with 2026 member survey data and the metrics that improve.

Switching from Phorest to Zenoti: a complete software platform migration guide for salons
Thinking about switching from Phorest to Zenoti? Here’s what the migration involves, what your data transfer covers, what it costs, and what real businesses saw after the move.

AI for gyms and fitness centers: the complete operator’s guide
How AI closes four gym revenue leaks — missed inquiries, slow lead response, silent churn and digital friction — with 2026 member survey data.

Zenoti vs GoHighLevel: the two-system problem, explained
Zenoti and GoHighLevel compared for medspas in 2026 – what each actually covers, why GoHighLevel always requires a second system, and when each is the right choice.

Zenoti vs Podium: Which one helps your medspa cut costs and grow revenue?
Zenoti vs Podium for med spas: what Podium costs in 2026, why it wasn’t built for med spas, and how one platform cuts software costs while growing revenue.

Capturing the demand you’re already creating: Zenoti CEO Sudheer Koneru on the state of the industry heading into 2027
At Innergize 2026, Sudheer Koneru reveals why top beauty and wellness businesses grew 20% compared to 2% for the industry, and where the next growth opportunities lie.
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