Check in to see how other wellness brands are winning and thriving. Check out with the insights you need to grow yours.
Cheryl Cole
Managing Editor
Cheryl uses her background in journalism to help brands bring their unique stories to life. Passionate about content strategy, she has extensive experience leading both print and digital publications. As managing editor of The Check-In, Cheryl is committed to providing wellness professionals with high-quality, tailored content designed to help grow their brands.
Top Articles and Resources
Switch from Vagaro to Zenoti: A Complete Guide for Growing Salons, Spas & Medspas
What we're watching at Innergize 2026: The themes reshaping beauty and wellness
Latest from Cheryl Cole
Switch from Vagaro to Zenoti: A Complete Guide for Growing Salons, Spas & Medspas
Outgrowing Vagaro? See the signs it's time to switch, what you gain with Zenoti, and exactly how migration works — with a step-by-step checklist.
Cheryl Cole
AI for beauty and wellness: Your AI is the workforce (Part 2)
What happens when intelligence stops advising and starts doing. Agents that hand off to each other, coach your team, and let you run the business by asking.
Sunayana Reddy
AI for beauty and wellness: Your data is the intelligence (Part 1)
How connected data lets AI see around corners no owner ever could, and what happens when that intelligence stops advising and becomes a workforce that does the work.
Sunayana Reddy
What we're watching at Innergize 2026: The themes reshaping beauty and wellness
Beauty and wellness has hit an inflection point. See why Innergize has become the industry's must-attend event for operators serious about growth.
Cheryl Cole
The silent churn crisis: What 2026 gym survey data reveals
More than half of gym members stop attending without ever canceling. New 2026 data from 1,393 U.S. gym members reveals why, and what operators can do about it.
Cheryl Cole
Gym check-in software: methods, features, and how to choose
What gym check-in software does, the ways members can check in (app, QR, kiosk, fob), what to look for, and how check-in fits into an all-in-one gym management platform.
Cheryl Cole
How to get more gym members: 12 proven strategies for gyms and health clubs
67% of gym members joined because of a recommendation. Here are 12 proven strategies independent gyms and health clubs use to grow membership — from seasonal promotions and referral programmes to lead conversion and 30-day onboarding.
Cheryl Cole
Spa staff management guide: hiring, scheduling, commissions, and retention
The complete guide to spa staff management: hiring therapists and estheticians, scheduling, commission structures, preventing burnout, and improving retention. Built on Zenoti 2026 benchmark data.
Cheryl Cole
Salon package deals and membership programs: how to build, price, and sell them in 2026
How to build, price, and sell salon packages and membership programs. Includes examples, pricing formulas, and 2026 data showing memberships grow revenue 4x faster.
Cheryl Cole
Buy now pay later for salons: how it works, what it costs, and whether it's worth it
Should your salon offer BNPL? How it works, what processing fees cost, which providers to use, and whether the revenue lift justifies the fees. Honest 2026 guide.
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