Cheryl Cole

Cheryl Cole

Managing Editor

Cheryl uses her background in journalism to help brands bring their unique stories to life. Passionate about content strategy, she has extensive experience leading both print and digital publications. As managing editor of The Check-In, Cheryl is committed to providing wellness professionals with high-quality, tailored content designed to help grow their brands.


Latest from Cheryl Cole

Front desk team member on the phone at a salon reception with scheduling software on screen
Beauty and Wellness21 min read

Looking for a Boulevard alternative? Compare the best options in 2026

Compare the top 10 Boulevard alternatives for 2026. See pricing, features and key differences, checked against vendor sites and Zenoti’s Capterra reviews.

Cheryl ColeCheryl Cole

The New Hybrid: 6 lessons for adding new services without losing your core – from the experts
Beauty and Wellness8 min read

The New Hybrid: 6 lessons for adding new services without losing your core – from the experts

Wellness CEOs from SEV Laser, VIO Med Spa and Heights Wellness Retreat share how they decide what to add, what to say no to, and how to make a hybrid model pay off.

Cheryl ColeCheryl Cole

Best spa and salon POS system in 2026: 6 platforms reviewed and ranked
11 min read

Best spa and salon POS system in 2026: 6 platforms reviewed and ranked

What is the best POS system for spa and salon brands looking to thrive in 2026? Explore the key features to look for when deciding what’s right for you.

Cheryl ColeCheryl Cole

AI lead management for fitness businesses: How to convert more leads without additional spends
Fitness10 min read

AI lead management for fitness businesses: How to convert more leads without additional spends

AI lead management for gyms replies to every inquiry in under 90 seconds, 24/7. Learn how Zenoti AI Lead Manager books more trials without adding staff.

Cheryl ColeCheryl Cole

AI receptionist for gyms: how to answer every call and capture every lead, with a gym owner holding a tablet
Fitness9 min read

AI receptionist for gyms: how to answer every call and capture every lead

How an AI receptionist answers every gym call, books trials 24/7 and captures every lead, with 2026 member survey data and the metrics that improve.

Cheryl ColeCheryl Cole

Switching from Phorest to Zenoti: a complete software platform migration guide for salons, with a salon team at the front desk
Beauty and Wellness9 min read

Switching from Phorest to Zenoti: a complete software platform migration guide for salons

Thinking about switching from Phorest to Zenoti? Here’s what the migration involves, what your data transfer covers, what it costs, and what real businesses saw after the move.

Cheryl ColeCheryl Cole

AI for gyms and fitness centers: the complete operator’s guide, with two members training with dumbbells on a gym floor
Fitness11 min read

AI for gyms and fitness centers: the complete operator’s guide

How AI closes four gym revenue leaks — missed inquiries, slow lead response, silent churn and digital friction — with 2026 member survey data.

Cheryl ColeCheryl Cole

Zenoti vs GoHighLevel: the two-system problem, explained, with a medspa provider smiling in a treatment room
Medspa6 min read

Zenoti vs GoHighLevel: the two-system problem, explained

Zenoti and GoHighLevel compared for medspas in 2026 – what each actually covers, why GoHighLevel always requires a second system, and when each is the right choice.

Cheryl ColeCheryl Cole

Zenoti vs Podium: which one helps your medspa cut costs and grow revenue? Two medspa front desk team members at a computer
Medspa11 min read

Zenoti vs Podium: Which one helps your medspa cut costs and grow revenue?

Zenoti vs Podium for med spas: what Podium costs in 2026, why it wasn’t built for med spas, and how one platform cuts software costs while growing revenue.

Cheryl ColeCheryl Cole

Capturing the demand you’re already creating: Zenoti CEO Sudheer Koneru on the state of the industry heading into 2027
Beauty and Wellness7 min read

Capturing the demand you’re already creating: Zenoti CEO Sudheer Koneru on the state of the industry heading into 2027

At Innergize 2026, Sudheer Koneru reveals why top beauty and wellness businesses grew 20% compared to 2% for the industry, and where the next growth opportunities lie.

Cheryl ColeCheryl Cole
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