Check in to see how other wellness brands are winning and thriving. Check out with the insights you need to grow yours.
Cheryl Cole
Managing Editor
Cheryl uses her background in journalism to help brands bring their unique stories to life. Passionate about content strategy, she has extensive experience leading both print and digital publications. As managing editor of The Check-In, Cheryl is committed to providing wellness professionals with high-quality, tailored content designed to help grow their brands.
Top Articles and Resources
Latest from Cheryl Cole
September UK gym marketing ideas: Key dates and campaign ideas
From National Fitness Day to back-to-routine season, discover September marketing ideas for UK gyms and fitness studios that drive new memberships and retention.
Cheryl Cole
September UK spa marketing ideas: A guide to key dates and campaigns
From World Reflexology Week to Self-Care Awareness Month, discover September marketing ideas for UK spas that turn seasonal change into bookings.
Cheryl Cole
The ultimate September marketing guide for UK aesthetic clinics: Key dates and campaign ideas
September is Skin Care Awareness Month in the UK. Discover aesthetic clinic marketing ideas and key dates to educate clients and fill your autumn appointment book.
Cheryl Cole
The ultimate September marketing guide for UK salons: Key dates and campaign ideas
Autumn is a golden window for UK salons. Discover September salon marketing ideas, key dates, and campaign inspiration to fill your books before Q4.
Cheryl Cole
Best salon software for small salons: 5 platforms reviewed for 2026
Find the best software for small salons and spas in 2026. Compare features, pricing, and benefits to streamline operations and grow your business.
Cheryl Cole
Switching from Mindbody to Zenoti: what transfers, how long it takes, and what happens to your bookings
How to switch from Mindbody to Zenoti — what data and memberships transfer, what happens to your marketplace listing, and how to time your renewal.
Cheryl Cole
Best spa and salon POS system in 2026: 6 platforms reviewed and ranked
What is the best POS system for spa and salon brands looking to thrive in 2026? Explore the key features to look for when deciding what’s right for you.
Cheryl Cole
Switching from Boulevard to Zenoti: what moves, how long it takes, and how to get it right
How to switch from Boulevard to Zenoti — what data migrates, how long it takes, how to time your contract end, and what changes for your team.
Cheryl Cole
Salon benchmarks, explained by an award-winning salon coach
Is that good? Anthony Whittaker explores what industry benchmarks reveal about salon performance and where the biggest opportunities lie.
Cheryl Cole
How to grow a lash studio: 8 strategies backed by 2026 benchmark data
Proven strategies to grow a lash studio in 2026: fill cycle retention, memberships, lash artist management, marketing, and technology — backed by 2026 benchmark data.
Cheryl ColeGet your bi-weekly newsletter with industry tips, trends, and insights to grow your brand.
Subscribe Now