Check in to see how other wellness brands are winning and thriving. Check out with the insights you need to grow yours.
Cheryl Cole
Managing Editor
Cheryl uses her background in journalism to help brands bring their unique stories to life. Passionate about content strategy, she has extensive experience leading both print and digital publications. As managing editor of The Check-In, Cheryl is committed to providing wellness professionals with high-quality, tailored content designed to help grow their brands.
Top Articles and Resources
Latest from Cheryl Cole
Tattoo shop management software: what studios actually need and how to choose
What tattoo shop software must handle — deposits, digital consent, artist splits, and scheduling — and how to choose between tattoo-specific tools and platforms.
Cheryl Cole
Salon management software: what it is, what to look for, and how to choose
What salon management software does, which features to look for, and how to choose the right platform — with 2026 US benchmark data from 30,000+ salons.
Cheryl Cole
Membership management software: what it does, what to look for, and how to choose
How membership management software works, what to look for, and how Zenoti handles it across salons, spas, medspas, and fitness — with 2026 benchmark data.
Cheryl Cole
Spa and salon management software: what combined operations need and how to choose
Why spa scheduling differs from salon scheduling, what combined operations need from software, and how to choose — with 2026 ISPA and benchmark data.
Cheryl Cole
Massage booking and therapy software: how to choose the right kind for your practice
Clinical practice tool or studio growth platform? How to choose massage booking, SOAP notes, and billing software — with 2026 AMTA and IBISWorld data.
Cheryl Cole
Salon and barbershop metrics: the numbers to track and the software that tracks them
The metrics every barbershop and salon should track — with 2026 benchmarks from 30,000+ businesses and the software that surfaces them automatically.
Cheryl Cole
How to raise salon prices without losing clients: the complete 2026 guide
Ready to raise your salon prices? Learn when to increase, how much to charge, and get word-for-word email, SMS and in-person scripts — backed by 2026 benchmark data.
Cheryl Cole
How to price salon services: the formula-based guide to profitable pricing in 2026
Learn how to price salon services for real profit. Step-by-step formula covering labour, product, overhead and margin — with 2026 benchmark data from 30,000+ salons.
Cheryl Cole
How to price your medspa services: the complete strategy guide
Learn how to price your med spa services profitably. Includes benchmark data from 30,000+ locations and strategies for packages, memberships, and when to raise prices.
Cheryl Cole
How to open a Gym: the complete step-by-step guide
Ready to open a gym? This guide covers startup costs, business models, equipment, licensing, staffing, and software — everything you need to launch and grow.
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