Cheryl Cole, Managing Editor
Cheryl uses her background in journalism to help brands bring their unique stories to life. Passionate about content strategy, she has extensive experience leading both print and digital publications. As managing editor of The Check-In, Cheryl is committed to providing wellness professionals with high-quality, tailored content designed to help grow their brands.
Latest from Cheryl Cole
The hidden reason your salon or spa isn’t fully booked (and the data that proves it)
Struggling with slow days? Explore the surprising data behind missed bookings and how smarter guest experiences keep your salon or spa fully booked.
The Check-In Newsletter – Nov 29, 2025: Finishing the year strong
As the holiday season kicks off find timely resources to help your business stay focused and head into the new year with confidence.
December marketing guide for gyms: Key dates and creative ideas
Turn holiday energy into progress with December gym marketing ideas that keep your community moving and engaged.
December marketing guide for medspas: Key dates and creative ideas
Make December your most impactful month yet with medspa marketing ideas that celebrate glow, gratitude, and renewal.
The ultimate December marketing guide for barbershops: Key dates and creative ideas
From holiday clean-ups to New Year’s prep, these December marketing ideas will help your barbershop finish 2025 strong and start fresh in 2026.
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The ultimate December marketing guide for spas: Key dates and creative ideas
Wrap up the year on a high note with thoughtful December spa marketing ideas and inspiration for unique campaigns.
December marketing guide for salons: Key dates and creative ideas
Lean into the magic of the season with these December salon marketing ideas to help finish the year strong.
Free salon and spa tip calculator: Easy, accurate tipping
A resource for salon and spa owners ready to help guests tip confidently and comfortably.
Top 10 personalized experience strategies for spas and medspas in 2026
Want to boost client satisfaction and your bottom line? Here are our top strategies and tips for personalizing spa and medspa appointments.
QUIZ: How Gen Z–ready is your salon or spa?
Is your salon or spa welcoming to Gen Z? Take our free quiz using the latest survey data to determine if your business is Gen Z-ready.
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