Cheryl Cole, Managing Editor
Cheryl uses her background in journalism to help brands bring their unique stories to life. Passionate about content strategy, she has extensive experience leading both print and digital publications. As managing editor of The Check-In, Cheryl is committed to providing wellness professionals with high-quality, tailored content designed to help grow their brands.
Latest from Cheryl Cole
Message templates that work: 2-Way SMS for salons, spas, and medspas at every stage of the client journey
Discover proven 2-way SMS templates for salons, spas, and medspas. Improve client experience, reduce no-shows, and automate communication using modern messaging tools.
Checklist: Perception vs. reality in salon inventory management
Discover the gap between salon inventory management perception and reality, and explore the hidden data issues that quietly disrupt operations.
Backbar blind spots: The hidden costs of poor salon inventory management (and how software can fix them)
Discover how salon inventory software can reduce waste, prevent stockouts, and boost profits with real-time tracking and automated backbar management.
The Check-In Newsletter – Jan 7, 2026: Must-know marketing tips for 2026
Start the year with momentum using data-driven marketing strategies designed for 2026 success.
How gift cards can fuel post-holiday growth for salons, spas, medspas, barbershops, and fitness studios
Maximize revenue and nurture new customers with our cross-industry playbook. Learn practical strategies to create boost retention and gift card redemptions after the holiday rush.
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January marketing ideas for spas: Key dates and campaign inspiration
Kick off the new year strong with January spa marketing ideas that celebrate fresh starts, self-care, and lasting glow.
January marketing guide for medspas: Key dates and unique ideas
Begin the year beautifully with January medspa marketing that inspires commitment to self-care, consistency, and confidence.
The ultimate January marketing guide for salons: Key dates and creative ideas
Launch the year strong with strategic January salon marketing ideas and purposeful campaigns.
January marketing ideas for gyms: Key dates and creative campaigns
Turn resolutions into results with January gym marketing ideas that emphasize renewal, routine, and real transformation.
January marketing guide for barbershops: Key dates and creative ideas
Start the year sharp with January barbershop marketing that inspires fresh cuts, clean fades, and new beginnings.
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