Cheryl Cole, Managing Editor
Cheryl uses her background in journalism to help brands bring their unique stories to life. Passionate about content strategy, she has extensive experience leading both print and digital publications. As managing editor of The Check-In, Cheryl is committed to providing wellness professionals with high-quality, tailored content designed to help grow their brands.
Top Articles and Resources
Latest from Cheryl Cole
7 booking mistakes that cost salons money (even if you already offer online scheduling)
Even with salon online booking, small friction points can cost real revenue. Learn about the salon booking mistakes hurting ROI and how to fix them.
Infographic: What actually makes a great salon or spa experience in 2026, ranked by real customers
Want to improve your salon or spa customer experience? Uncover data-driven insights from real clients and see what truly drives loyalty in our infographic.
The Check-In Newsletter – Feb 4, 2026: Marketing inspo to fill chairs all month long
Add a little love to your February operations with seasonal marketing ideas and timely resources that help your brand stand out.
The ultimate February marketing guide for gyms: Key dates and creative campaigns
Power through February with gym marketing that fuels commitment, builds confidence, and keeps momentum alive.
February marketing guide for barbershops: Key dates and creative ideas
Make the most of this short month with barbershop marketing ideas designed to keep your shop booked and buzzing.
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February marketing guide for medspas: Key dates and unique ideas
Explore February medspa marketing ideas designed to help you make the most of a short month.
The ultimate February marketing guide for salons: Key dates and creative ideas
Fall in love with February salon marketing that brings fresh ideas and main-character energy all month long.
February marketing ideas for spas: Key dates and campaign inspiration
Elevate February spa marketing with indulgent treatments, intimate experiences, and luxury your clients will fall in love with.
The Check-In Newsletter – Jan 21, 2026: Streamlining operations
Explore how salons and spas can streamline operations to ease overhead stress.
Message templates that work: 2-Way SMS for salons, spas, and medspas at every stage of the client journey
Discover proven 2-way SMS templates for salons, spas, and medspas. Improve client experience, reduce no-shows, and automate communication using modern messaging tools.
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