Infographic: What actually makes a great salon or spa experience in 2026, ranked by real customers
Want to improve your salon or spa customer experience? Uncover data-driven insights from real clients and see what truly drives loyalty in our infographic.
Most Popular
What makes a client come back again and again? Regulars say it’s the small moments done well: a warm welcome, an easy check-in, and service that feels personal.
But the same customers are quick to notice what falls short. Long wait times, rushed interactions, and limited booking access can turn even loyal clients into one-time visitors.
And with 42% of loyal clients driving 80% of sales,¹ creating an experience that keeps regulars returning matters more than ever.
So what do clients value most, and where do salons, spas, and medspas fall short?
This infographic highlights what regulars say makes an experience great, the frustrations that can derail a visit, and how convenience and personalization are shaping expectations in 2026.
What next in salon and spa customer experience?
Client experience is becoming a key differentiator across salons, spas, and medspas — especially as expectations for convenience and personalization continue to rise.
Businesses that reduce operational bottlenecks and make every interaction smoother will be the ones that keep clients coming back.
See how Zenoti helps salons, spas, and medspas deliver better experiences, from booking to checkout.
Sources:
Book your bi-weekly check-in for industry tips, trends, and insights to grow your brand
Your standing appointment for business growth — delivered straight to your inbox
Get the latest industry tips, trends, and insights to grow your brand.