4 key salon consumer trends every business owner should know in 2025
Discover the top salon customer trends and key insights from the 2024 Salon and Spa Consumer Survey. Learn what clients want—and don’t want—in 2025 and beyond.
Top Articles and Resources
Related Categories
Recent in Salon
How salons and spas can win over Gen Z in 2026 — and why it matters more than ever
Find out what Gen Z wants from salons and spas in 2026. Explore data-driven insights to help boost appointments, sales, loyalty, and customer satisfaction.
5 hair and beauty salon consumer trends you can’t ignore in 2026
Salon regulars reveal the truth about 2026: ease, accessibility, and personalization are redefining the beauty experience. Don’t get left behind.
Salon reputation management 101: How to handle negative Google reviews the right way
A negative review doesn’t have to ruin your salon’s reputation. Discover the right strategy and responses to turn bad press into an opportunity to strengthen your reputation.
Survey reveals 6 surprising nail salon consumer trends for 2026
Why are nail clients still calling in 2025, and what’s AI got to do with it? Explore the surprising trends redefining nail salon service and loyalty.
November marketing guide for salons: Key dates and creative ideas
Embrace cozy November vibes in your salon and get your clients holiday-ready with these seasonal marketing ideas.
Get your bi-weekly newsletter with industry tips, trends, and insights to grow your brand.
Subscribe nowSurvey reveals the 8 top client retention strategies for wellness brands in 2025
New survey reveals the 8 proven ways to win clients back to your salon, spa or fitness brand — and keep them for good.
Why wellness brands are losing “loyal” clients — and how to win them back in 2026
In 2025, 48% of wellness brands lost loyal clients. Discover data-backed strategies to rebuild client loyalty and retention in 2026.
The psychology of loyalty: Why emotional connections keep clients coming back to salons and spas
Want to boost client loyalty in salons and spas? Discover the power of psychology to create emotional connections grounded in trust and personalized care.
Turning social media into a booking machine: Proven strategies for salons and wellness brands
Discover proven social media booking strategies to convert followers into clients. Learn how salons, spas, and wellness brands grow with direct booking tools.
2025 Survey data: 5 key salon and spa consumer trends shaping appointment management in 2026
Explore the booking and communication trends clients expect beauty and wellness businesses to follow in 2026, including key stats and actionable data.
Your standing appointment for business growth — delivered straight to your inbox
Get the latest industry tips, trends, and insights to grow your brand.






























