Client Acquisition

Ready to raise your salon prices? Learn when to increase, how much to charge, and get word-for-word email, SMS and in-person scripts — backed by 2026 benchmark data.

Cheryl Cole

New research from 1,393 U.S. gym and health club members reveals the trends gym owners and operators need to act on now.

Cheryl Cole

How to build a barbershop membership programme: tiers, unlimited haircut pricing, EFT collection, churn reduction, and member marketing. Includes 2026 benchmark data.

Cheryl Cole

The data is in. Here's what Zenoti's 2026 European Beauty and Wellness Benchmark Report reveals about growth, retention, and what separates top-earning salons, spas, and clinics from the rest.

Cheryl Cole

Make the most of June 2026 with medspa marketing ideas for Father's Day, Global Wellness Day, Pride Month, and more.

Cheryl Cole

Find out exactly how much appointment no-shows are costing your business. Free calculator built on 2026 benchmark data for salons, spas, medspas, and more.

Cheryl Cole

New guest visits are falling at salons across the board, but some are growing faster than ever. Here's what the 2026 Benchmark Report says they're doing differently.

Cheryl Cole

New guest visits declined across every vertical in 2025. Your booking flow is where you capture new guests or lose them. Here's what the data says smart operators are doing differently.

Cheryl Cole

Step into spring with April salon marketing ideas that connect with clients on a deeper level, fill your books, and confidently head into your busiest season yet.

Cheryl Cole

Make April your most intentional month yet with medspa marketing ideas that connect with clients on a deeper level, fill your treatment rooms, and carry your momentum from Q1 into a powerful spring.

Cheryl Cole