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Fitness

Everything fitness studio owners and managers need to thrive and grow. Learn from fitness brands just like yours, and from the experts at The Check-In and Zenoti.

Fitness studio class with an instructor working to boost online reputation
Fitness studio class with an instructor working to boost online reputation
The secret to fitness studio growth: Referral programs that actually work 

Discover how fitness studios can boost memberships and build stronger communities with gym referral program ideas that truly deliver. Learn key strategies, real-world examples, and tips to create a program your members will love.

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Gym marketing ideas for December
Gym marketing ideas for December
December marketing guide for gyms: Key dates and creative ideas

Turn holiday energy into progress with December gym marketing ideas that keep your community moving and engaged.

November marketing ideas for fitness brands
November marketing ideas for fitness brands
November marketing ideas for gyms and fitness brands

Help your gym stand out this November with timely promos, seasonal themes, and fresh campaign ideas.

Keep clients coming back
Keep clients coming back
Survey reveals the 8 top client retention strategies for wellness brands in 2025

New survey reveals the 8 proven ways to win clients back to your salon, spa or fitness brand — and keep them for good.

Keeping salon clients coming back
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Why wellness brands are losing “loyal” clients — and how to win them back in 2026

In 2025, 48% of wellness brands lost loyal clients. Discover data-backed strategies to rebuild client loyalty and retention in 2026.

social media strategies for wellness brands
social media strategies for wellness brands
Turning social media into a booking machine: Proven strategies for salons and wellness brands

Discover proven social media booking strategies to convert followers into clients. Learn how salons, spas, and wellness brands grow with direct booking tools.

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Loyalty programs for salons
Loyalty programs for salons
How digital loyalty programs drive retention for beauty and wellness brands in 2025

Discover how digital loyalty programs in 2025 use apps, AI, and automation to boost retention and drive measurable revenue growth for beauty and wellness brands.

client loyalty gap and retention
client loyalty gap and retention
2025 Survey: Rewards or regrets? Unpacking the 2025 wellness loyalty gap

We surveyed 1000 spa, medspa, salon and fitness providers and visitors to discover why loyal clients are leaving and how to win them back. Learn about client retention challenges facing wellness businesses in 2025.

Fitness team working on their October marketing
Fitness team working on their October marketing
October marketing guide for gyms and fitness brands: Key dates and creative ideas

October brings a variety of marketing opportunities for fitness studios. Explore key dates and campaign ideas for gyms here.

2025 Q4 beauty and wellness marketing calendar
2025 Q4 beauty and wellness marketing calendar
The Q4 2025 beauty and wellness marketing calendar

Finish the year on a strong with a marketing calendar designed to boost your campaigns, maximize engagement, and set the stage for a successful year ahead.

Salon front desk owner preparing to use an AI receptionist
Salon front desk owner preparing to use an AI receptionist
Are AI receptionists the future for beauty and wellness businesses?

As salons, spas, and gyms face growing demand for always-on service, could AI receptionists be the answer? Explore the future of client care.

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