Fitness

Everything fitness studio owners and managers need to thrive and grow. Learn from fitness brands just like yours, and from the experts at The Check-In and Zenoti.

The secret to fitness studio growth: Referral programs that actually work 
8 min read

The secret to fitness studio growth: Referral programs that actually work 

Discover how fitness studios can boost memberships and build stronger communities with gym referral program ideas that truly deliver. Learn key strategies, real-world examples, and tips to create a program your members will love.

Michelle Dakota BeckMichelle Dakota Beck

Recent in Fitness

March gym marketing ideas
Fitness12 min read

The ultimate March marketing guide for gyms: Key dates and creative ideas

Spring into action with March gym marketing ideas that energize your members, fill your classes, and set your fitness business up for its strongest season yet.

Cheryl ColeCheryl Cole

The ultimate February marketing guide for gyms: Key dates and creative campaigns
Fitness10 min read

The ultimate February marketing guide for gyms: Key dates and creative campaigns

Power through February with gym marketing that fuels commitment, builds confidence, and keeps momentum alive.

Emily HolzerEmily Holzer

How gift cards can fuel post-holiday growth for salons, spas, medspas, barbershops, and fitness studios 
Beauty and Wellness16 min read

How gift cards can fuel post-holiday growth for salons, spas, medspas, barbershops, and fitness studios 

Maximize revenue and nurture new customers with our cross-industry playbook. Learn practical strategies to create boost retention and gift card redemptions after the holiday rush.

Grace TrumpfellerGrace Trumpfeller

January marketing ideas for gyms: Key dates and creative campaigns
Fitness9 min read

January marketing ideas for gyms: Key dates and creative campaigns

Turn resolutions into results with January gym marketing ideas that emphasize renewal, routine, and real transformation.

Emily HolzerEmily Holzer

The Q1 2026 beauty and wellness marketing calendar
Beauty and Wellness2 min read

The Q1 2026 beauty and wellness marketing calendar

Start the year strong with a strategic marketing calendar that fills your books and builds momentum.

Emily HolzerEmily Holzer

Why fitness gift cards may be the secret to gym membership expansion in 2026 
Fitness11 min read

Why fitness gift cards may be the secret to gym membership expansion in 2026 

Unlock new revenue streams in your gym by introducing fitness gift cards, and explore ways to convert recipients into loyal members.

Rosie GreavesRosie Greaves

December marketing guide for gyms: Key dates and creative ideas
10 min read

December marketing guide for gyms: Key dates and creative ideas

Turn holiday energy into progress with December gym marketing ideas that keep your community moving and engaged.

Emily HolzerEmily Holzer

November marketing ideas for gyms and fitness brands
8 min read

November marketing ideas for gyms and fitness brands

Help your gym stand out this November with timely promos, seasonal themes, and fresh campaign ideas.

Emily HolzerEmily Holzer

Survey reveals the 8 top client retention strategies for wellness brands in 2025
4 min read

Survey reveals the 8 top client retention strategies for wellness brands in 2025

New survey reveals the 8 proven ways to win clients back to your salon, spa or fitness brand — and keep them for good.

Cheryl ColeCheryl Cole

Why wellness brands are losing “loyal” clients — and how to win them back in 2026
6 min read

Why wellness brands are losing “loyal” clients — and how to win them back in 2026

In 2025, 48% of wellness brands lost loyal clients. Discover data-backed strategies to rebuild client loyalty and retention in 2026.

Cheryl ColeCheryl Cole