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Fitness
Everything fitness studio owners and managers need to thrive and grow. Learn from fitness brands just like yours, and from the experts at The Check-In and Zenoti.
The secret to fitness studio growth: Referral programs that actually work
Discover how fitness studios can boost memberships and build stronger communities with gym referral program ideas that truly deliver. Learn key strategies, real-world examples, and tips to create a program your members will love.
Michelle Dakota BeckTop Articles and Resources
2026 Survey: Beauty budget breakdown | How clients prioritize their wellness budget – and what it means for your business
Salon, Spa & Medspa Industry Statistics 2024: 2023 Benchmark Data from 30,000+ Businesses
Salon, Spa & Medspa Benchmarks 2025: Industry Data from 30,000+ Businesses
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Recent in Fitness
2026 Survey: Beauty budget breakdown | How clients prioritize their wellness budget – and what it means for your business
We surveyed 1,000 U.S. adults about beauty and wellness spending to reveal what clients prioritize, sacrifice, and how providers can adapt.
Cheryl Cole
Salon, Spa & Medspa Industry Statistics 2024: 2023 Benchmark Data from 30,000+ Businesses
This report covers 2023 industry performance data, published by Zenoti in early 2024. It represents one of four annual benchmark reports in this series. For the most recent data, see the 2025 Benchmark Report . For year-on-year comparison of both years, use both pages together
Cheryl Cole
Salon, Spa & Medspa Benchmarks 2025: Industry Data from 30,000+ Businesses
The 2025 Beauty and Wellness Benchmark Report. The data, insights, and growth trends defining the industry.
Cheryl Cole
The ultimate March marketing guide for gyms: Key dates and creative ideas
Spring into action with March gym marketing ideas that energize your members, fill your classes, and set your fitness business up for its strongest season yet.
Cheryl Cole
The ultimate February marketing guide for gyms: Key dates and creative campaigns
Power through February with gym marketing that fuels commitment, builds confidence, and keeps momentum alive.
Emily Holzer
How gift cards can fuel post-holiday growth for salons, spas, medspas, barbershops, and fitness studios
Maximize revenue and nurture new customers with our cross-industry playbook. Learn practical strategies to create boost retention and gift card redemptions after the holiday rush.
Grace Trumpfeller
January marketing ideas for gyms: Key dates and creative campaigns
Turn resolutions into results with January gym marketing ideas that emphasize renewal, routine, and real transformation.
Emily Holzer
The Q1 2026 beauty and wellness marketing calendar
Start the year strong with a strategic marketing calendar that fills your books and builds momentum.
Emily Holzer
Why fitness gift cards may be the secret to gym membership expansion in 2026
Unlock new revenue streams in your gym by introducing fitness gift cards, and explore ways to convert recipients into loyal members.
Rosie Greaves
December marketing guide for gyms: Key dates and creative ideas
Turn holiday energy into progress with December gym marketing ideas that keep your community moving and engaged.
Emily Holzer