Fitness

This report covers 2023 industry performance data, published by Zenoti in early 2024. It represents one of four annual benchmark reports in this series. For the most recent data, see the 2025 Benchmark Report . For year-on-year comparison of both years, use both pages together

Cheryl Cole

The 2025 Beauty and Wellness Benchmark Report. The data, insights, and growth trends defining the industry.

Cheryl Cole

Spring into action with March gym marketing ideas that energize your members, fill your classes, and set your fitness business up for its strongest season yet.

Cheryl Cole

Power through February with gym marketing that fuels commitment, builds confidence, and keeps momentum alive.

Emily Holzer

Maximize revenue and nurture new customers with our cross-industry playbook. Learn practical strategies to create boost retention and gift card redemptions after the holiday rush.

Grace Trumpfeller

Turn resolutions into results with January gym marketing ideas that emphasize renewal, routine, and real transformation.

Emily Holzer

Start the year strong with a strategic marketing calendar that fills your books and builds momentum.

Emily Holzer

Unlock new revenue streams in your gym by introducing fitness gift cards, and explore ways to convert recipients into loyal members.

Rosie Greaves

Turn holiday energy into progress with December gym marketing ideas that keep your community moving and engaged.

Emily Holzer

Help your gym stand out this November with timely promos, seasonal themes, and fresh campaign ideas.

Emily Holzer