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Emily Martin, Guest Writer

A self-confessed bookworm with a passion for languages and weaving together words. Happiest when immersed in nature, either on horseback or skis, or curled up with a good thriller. Emily’s writing focuses on sharing trends and insights impacting the beauty and wellness industry.

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Latest from Emily Martin

10 amazing 80s hairstyles to recreate on clients in 2025

See the top 10 iconic 80s hairstyles making a comeback in 2025! From feathered layers and bangs to statement headbands, here’s what’s trending with your clients.

7 tips for a motivated and engaged team

Staff motivation is key to your business success. Learn why employee motivation matters, and how to improve it with three simple strategies.

5 key tips for success from barbershop owners

The needs and demands of barbershop customers have changed. Meet those needs – and boost revenue – with advice from top barbershop brand owners.

5 Beauty & Wellness Trends to Embrace

Learn about five major trends shaping the beauty and wellness industry—and discover actionable ways that your salon or spa can adapt to an evolving landscape.

Myth or fact? 5 must-knows about hair salon online appointment booking

Considering an online booking system for your salon? Here are some common facts and myths to help with your decision.

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How to choose the right payments solution for your spa

Don’t let a transaction get in the way of building a relationship. Learn the benefits of an integrated payments solution for your beauty and wellness business.

Why cloud software is necessary for salon and spa success

Learn how cloud-based software can help your spa, salon or medspa thrive in the beauty and wellness industry.

Top 4 benefits of the best accounting software for beauty and wellness brands

Discover the best accounting software for your beauty and wellness business. Learn how a customized cloud-based solution can make your life easier.

What does your online reputation say about you?

Discover the latest research on online reviews and see how they can impact your appointment book – and your bottom line.

Five ideas to boost your revenue this Mother’s Day

Get practical tips and marketing ideas for using gift cards, events, memberships, offers and retail sales to boost your revenue this Mother’s Day.

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