The Check in

Check in to see how other Wellness Brands are winning and thriving. Check out with the insights you need to grow yours.

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Smooth the path to growth with insights to optimize workflows, attract new clients, and stay ahead of trends.

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Find stress-free strategies to streamline operations, enhance client satisfaction, and boost your spa’s success.

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Style your success with expert tips on client retention, staff management, and technology to grow your salon.

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Power up your profits with strategies to boost memberships, automate scheduling, and strengthen your business.

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For Salons
2025 Survey: The state of tipping in salons

How are tipping trends changing? Discover how Americans tip in salons, why confusion persists, and what stylists truly prefer.

A guide to salon client retention: 8 essential strategies

What does it take to keep salon guests satisfied and coming back? Read our guide for ways to boost loyalty, increase revenue, and run a thriving salon business.

A comprehensive guide for salons hiring: How to build a thriving beauty salon team

Learn how to effectively grow your team of salon professionals with tips for a successful expansion.

For Fitness
The secret to fitness studio growth: Referral programs that actually work 

Discover how fitness studios can boost memberships and build stronger communities with gym referral program ideas that truly deliver. Learn key strategies, real-world examples, and tips to create a program your members will love.

5 strategies to address fitness club management challenges

Discover key strategies to address club management challenges, and see how fitness software improves operational efficiency and member management.

How to prevent employee burnout in fitness studios

Discover how to reduce burnout in fitness instructors and create a stronger, more supportive studio environment where your team can thrive.

Your bi-weekly check-in for business growth

Stay ahead with industry insights, trends, and tips — straight to your inbox.

Client Experience
4 key spa consumer trends every business owner should know for 2025

Discover the top spa trends for 2025 based on insights from 1,400+ U.S. consumers. Learn what customers value and how to grow your business.

How medspa memberships boost business and keep clients coming back

Boost your medspa’s growth and client loyalty with creative medspa membership ideas. Discover strategies to strengthen your business and attract more clients.

Salon Success series: 20 salon marketing ideas to help you attract more clients

Discover 20 innovative salon marketing ideas that will differentiate your brand, boost revenue, and enhance the customer experience.

Technology and AI
Transforming salon operations with AI innovations

Can AI do this? Discover how to revolutionize salon operations and enhance customer experiences with AI. Check out software tools that give salons a leg up.

10 secrets to building the perfect customer app

Here’s what we’ve learned about how you can build a customer app that offers the best value to your guests — and keeps them coming back for more.

The science of aesthetics marketing: Using data to drive medspa growth

Unlock the power of data-driven medspa marketing. Discover how client insights, analytics, and automation improve patient retention, increase ROI, and accelerate business growth.

Business Operations
How to choose the best POS software for your small business

A great POS software is essential for your small business. The right system can manage your spa or salon’s billing, inventory, guest experience, and more.

How to sell gift cards online: A comprehensive guide for salons and spas

Tap into new revenue with online gift cards – our guide offers social media and gift card marketing tips for salons and spas. Grow your client base and have fun doing it.

Spa and salon franchise vs. independent: Which model is right for you?

Explore the pros and cons of franchise vs. independent spa or salon ownership. Learn why franchise salons succeed and discover the key factors for success.

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