Checklist: The 5 gym KPIs you should be tracking (but probably aren’t)
Discover 5 overlooked gym KPIs that go beyond attendance and revenue. Track what really drives growth, boosts retention, and uncovers hidden profit opportunities.
Most Popular
If you’re only tracking attendance and revenue, you’re missing out on key performance indicators that can uncover hidden growth opportunities in your fitness business.
This quick visual guide breaks down five powerful (but often overlooked) metrics that can reveal how efficiently your gym is running and where you’re leaving money on the table.
From calculating Class Utilization Rate to measuring Lifetime Member Value (LMV), these numbers can help you make smarter, more profitable decisions.
- Want to know which classes are truly paying off?
- Curious how many referrals actually convert?
- Ready to turn more trials into long-term members?
Use this checklist to start tracking what really drives growth.
The profit-boosting gym KPIs you're (probably) not tracking
For a deeper dive into each metric and how to improve them, check out the full article on 5 profit-boosting fitness business metrics you’re not tracking (but should be).
Book your bi-weekly check-in for industry tips, trends, and insights to grow your brand
Your standing appointment for business growth — delivered straight to your inbox
Get the latest industry tips, trends, and insights to grow your brand.