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Salon, Spa & Medspa Industry Statistics 2024: 2023 Benchmark Data from 30,000+ Businesses
This report covers 2023 industry performance data, published by Zenoti in early 2024. It represents one of four annual benchmark reports in this series. For the most recent data, see the 2025 Benchmark Report . For year-on-year comparison of both years, use both pages together

Salon, Spa & Medspa Benchmarks 2025: Industry Data from 30,000+ Businesses
The 2025 Beauty and Wellness Benchmark Report. The data, insights, and growth trends defining the industry.

Survival guide: What to do when your salon or medspa booking system goes down
A calm, revenue-smart game plan for salon and medspa owners who refuse to panic.

7 booking mistakes that cost salons money (even if you already offer online scheduling)
Even with salon online booking, small friction points can cost real revenue. Learn about the salon booking mistakes hurting ROI and how to fix them.

The Check-In Newsletter - Jan 21, 2026: Streamlining operations
Explore how salons and spas can streamline operations to ease overhead stress.

Message templates that work: 2-Way SMS for salons, spas, and medspas at every stage of the client journey
Discover proven 2-way SMS templates for salons, spas, and medspas. Improve client experience, reduce no-shows, and automate communication using modern messaging tools.

Backbar blind spots: The hidden costs of poor salon inventory management (and how software can fix them)
Discover how salon inventory software can reduce waste, prevent stockouts, and boost profits with real-time tracking and automated backbar management.

Holiday medspa marketing: Simple strategies you can set up in a single weekend
Learn how medspas can use BNPL, automations, and targeted holiday campaigns to increase bookings, boost gift card sales, and drive seasonal revenue.

From missed calls to more clients: The ROI of AI receptionists for wellness brands
Wondering if an AI receptionist is worth it for your brand? Discover how AI receptionists can help reduce missed calls, book more clients, and boost ROI with smarter scheduling and service.

Top 10 personalized experience strategies for spas and medspas in 2026
Want to boost client satisfaction and your bottom line? Here are our top strategies and tips for personalizing spa and medspa appointments.



