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Danielle Pietersen, Guest Writer

With an advanced sociology degree and eight years of writing experience, Danielle Pietersen blends research and storytelling to make complex topics approachable. She focuses on education, lifestyle, and finance, creating clear, practical content that supports better decisions and smoother day-to-day experiences.

Latest from Danielle Pietersen

Salon online booking software mistakes
Salon online booking software mistakes
7 booking mistakes that cost salons money (even if you already offer online scheduling) 

Even with salon online booking, small friction points can cost real revenue. Learn about the salon booking mistakes hurting ROI and how to fix them.

Backbar blind spots for salons
Backbar blind spots for salons
Backbar blind spots: The hidden costs of poor salon inventory management (and how software can fix them)

Discover how salon inventory software can reduce waste, prevent stockouts, and boost profits with real-time tracking and automated backbar management.

Picture of a medspa owner leveraging gift card sales for marketing
Picture of a medspa owner leveraging gift card sales for marketing
How to leverage medspa gift card sales as a high-ROI marketing channel in 2026

Learn how to convert medspa gift card users into long-term clients with CRM marketing, memberships, BNPL, and treatment plans to boost year-round revenue.

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