Spa

Everything spa owners and managers need to thrive and grow. Learn from spa brands just like yours, and from the experts at The Check-In and Zenoti.

4 key spa consumer trends every business owner should know for 2025
5 min read

4 key spa consumer trends every business owner should know for 2025

Discover the top spa trends for 2025 based on insights from 1,400+ U.S. consumers. Learn what customers value and how to grow your business.

Cheryl ColeCheryl Cole

Recent in Spa

infographic-minimum-star-ratings-clients-accept-2026
Beauty and Wellness4 min read

Infographic: The review Line | Minimum ratings clients will accept in 2026

For salon, spa, and medspa owners, your star rating isn't just a score. It's the first filter clients use before they ever consider booking with you.

Cheryl ColeCheryl Cole

Benchmark Report
Beauty and Wellness9 min read

The 2025 Beauty and Wellness Benchmark Report

The 2025 Beauty and Wellness Benchmark Report. The data, insights, and growth trends defining the industry.

Cheryl ColeCheryl Cole

Infographic: What actually makes a great salon or spa experience in 2026, ranked by real customers
Salon and Spa2 min read

Infographic: What actually makes a great salon or spa experience in 2026, ranked by real customers

Want to improve your salon or spa customer experience? Uncover data-driven insights from real clients and see what truly drives loyalty in our infographic.

Cheryl ColeCheryl Cole

February marketing ideas for spas: Key dates and campaign inspiration
Spa10 min read

February marketing ideas for spas: Key dates and campaign inspiration

Elevate February spa marketing with indulgent treatments, intimate experiences, and luxury your clients will fall in love with.

Emily HolzerEmily Holzer

Message templates that work: 2-Way SMS for salons, spas, and medspas at every stage of the client journey 
Beauty and Wellness16 min read

Message templates that work: 2-Way SMS for salons, spas, and medspas at every stage of the client journey 

Discover proven 2-way SMS templates for salons, spas, and medspas. Improve client experience, reduce no-shows, and automate communication using modern messaging tools.

Michelle Dakota BeckMichelle Dakota Beck

How gift cards can fuel post-holiday growth for salons, spas, medspas, barbershops, and fitness studios 
Beauty and Wellness16 min read

How gift cards can fuel post-holiday growth for salons, spas, medspas, barbershops, and fitness studios 

Maximize revenue and nurture new customers with our cross-industry playbook. Learn practical strategies to create boost retention and gift card redemptions after the holiday rush.

Grace TrumpfellerGrace Trumpfeller

January marketing ideas for spas: Key dates and campaign inspiration
Spa9 min read

January marketing ideas for spas: Key dates and campaign inspiration

Kick off the new year strong with January spa marketing ideas that celebrate fresh starts, self-care, and lasting glow.

Emily HolzerEmily Holzer

The Q1 2026 beauty and wellness marketing calendar
Beauty and Wellness2 min read

The Q1 2026 beauty and wellness marketing calendar

Start the year strong with a strategic marketing calendar that fills your books and builds momentum.

Emily HolzerEmily Holzer

How to convert spa gift card users into members: Turning relaxation into recurring revenue 
Spa11 min read

How to convert spa gift card users into members: Turning relaxation into recurring revenue 

Gift cards bring new guests, but it's thoughtful follow-up and seamless booking experiences that transforms them into valued members. Find out more in our guide.

Melanie FourieMelanie Fourie

From missed calls to more clients: The ROI of AI receptionists for wellness brands
Beauty and Wellness10 min read

From missed calls to more clients: The ROI of AI receptionists for wellness brands

Wondering if an AI receptionist is worth it for your brand? Discover how AI receptionists can help reduce missed calls, book more clients, and boost ROI with smarter scheduling and service.

Michelle Dakota BeckMichelle Dakota Beck
...