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Everything spa owners and managers need to thrive and grow. Learn from spa brands just like yours, and from the experts at The Check-In and Zenoti.

4 key spa consumer trends every business owner should know for 2025

Discover the top spa trends for 2025 based on insights from 1,400+ U.S. consumers. Learn what customers value and how to grow your business.

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Spa marketing ideas for January
Spa marketing ideas for January
January marketing ideas for spas: Key dates and campaign inspiration

Kick off the new year strong with January spa marketing ideas that celebrate fresh starts, self-care, and lasting glow.

Salon owner preparing Q1 2026 marketing strategies
Salon owner preparing Q1 2026 marketing strategies
The Q1 2026 beauty and wellness marketing calendar

Start the year strong with a strategic marketing calendar that fills your books and builds momentum.

Spa gift cards clients
Spa gift cards clients
How to convert spa gift card users into members: Turning relaxation into recurring revenue 

Gift cards bring new guests, but it’s thoughtful follow-up and seamless booking experiences that transforms them into valued members. Find out more in our guide.

Busy front desk at a salon and spa representing the ROI of an AI receptionist
Busy front desk at a salon and spa representing the ROI of an AI receptionist
From missed calls to more clients: The ROI of AI receptionists for wellness brands

Wondering if an AI receptionist is worth it for your brand? Discover how AI receptionists can help reduce missed calls, book more clients, and boost ROI with smarter scheduling and service.

Buy now, pay later benefits for salons, spas, and medspas
Buy now, pay later benefits for salons, spas, and medspas
The gift of flexibility: How buy now, pay later can lift holiday revenue for salons, spas, and medspas 

Discover how offering BNPL can remove checkout friction, boost high-ticket holiday sales, and create a smoother guest experience.

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Salon and spa booking tips
Salon and spa booking tips
The hidden reason your salon or spa isn’t fully booked (and the data that proves it)

Struggling with slow days? Explore the surprising data behind missed bookings and how smarter guest experiences keep your salon or spa fully booked.

Spa marketing ideas for December
Spa marketing ideas for December
The ultimate December marketing guide for spas: Key dates and creative ideas

Wrap up the year on a high note with thoughtful December spa marketing ideas and inspiration for unique campaigns.

Personalization strategies for spas and medspas
Personalization strategies for spas and medspas
Top 10 personalized experience strategies for spas and medspas in 2026

Want to boost client satisfaction and your bottom line? Here are our top strategies and tips for personalizing spa and medspa appointments.

Winning over Gen Z quiz
Winning over Gen Z quiz
QUIZ: How Gen Z–ready is your salon or spa?

Is your salon or spa welcoming to Gen Z? Take our free quiz using the latest survey data to determine if your business is Gen Z-ready.

Personalization guide for salons and spas
Personalization guide for salons and spas
The personalization playbook: How salons, spas, and medspas can maximize lifetime value through customized experiences

What if your business could predict what guests will want next, and deliver it instantly? Learn how AI, data, and automation make that possible.

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