4 key spa consumer trends every business owner should know for 2025
Discover the top spa trends for 2025 based on insights from 1,400+ U.S. consumers. Learn what customers value and how to grow your business.
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The hidden reason your salon or spa isn’t fully booked (and the data that proves it)
Struggling with slow days? Explore the surprising data behind missed bookings and how smarter guest experiences keep your salon or spa fully booked.
The ultimate December marketing guide for spas: Key dates and creative ideas
Wrap up the year on a high note with thoughtful December spa marketing ideas and inspiration for unique campaigns.
Top 10 personalized experience strategies for spas and medspas in 2026
Want to boost client satisfaction and your bottom line? Here are our top strategies and tips for personalizing spa and medspa appointments.
QUIZ: How Gen Z–ready is your salon or spa?
Is your salon or spa welcoming to Gen Z? Take our free quiz using the latest survey data to determine if your business is Gen Z-ready.
The personalization playbook: How salons, spas, and medspas can maximize lifetime value through customized experiences
What if your business could predict what guests will want next, and deliver it instantly? Learn how AI, data, and automation make that possible.
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How salons and spas can win over Gen Z in 2026 — and why it matters more than ever
Find out what Gen Z wants from salons and spas in 2026. Explore data-driven insights to help boost appointments, sales, loyalty, and customer satisfaction.
November marketing ideas for spas: Key dates and seasonal campaigns
Create inviting, seasonal offers this November with these marketing ideas for your spa.
Survey reveals the 8 top client retention strategies for wellness brands in 2025
New survey reveals the 8 proven ways to win clients back to your salon, spa or fitness brand — and keep them for good.
Why wellness brands are losing “loyal” clients — and how to win them back in 2026
In 2025, 48% of wellness brands lost loyal clients. Discover data-backed strategies to rebuild client loyalty and retention in 2026.
The psychology of loyalty: Why emotional connections keep clients coming back to salons and spas
Want to boost client loyalty in salons and spas? Discover the power of psychology to create emotional connections grounded in trust and personalized care.
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