Check in to see how other wellness brands are winning and thriving. Check out with the insights you need to grow yours.
Spa
Everything spa owners and managers need to thrive and grow. Learn from spa brands just like yours, and from the experts at The Check-In and Zenoti.
Spa trends 2026: 6 data-backed trends driving revenue growth in 2026
New guest visits are falling at spas, but the data shows a clear path forward. Here's what the 2026 Benchmark Report says top-performing spas are doing differently.
Cheryl ColeTop Articles and Resources
Related Categories
Recent in Spa
Capacity, not competence: why the busiest front desks miss the most regulars
The calls you miss are not from strangers. Most are from guests who already love you, calling at the exact moment nobody can pick up.
Drisha Sinha
Coach the human, automate the volume: what a front desk manager can finally see
Providers get coached on numbers. The front desk gets coached on “be warmer.” Here is what changes when every call has a score and the routine calls have somewhere else to go.
Drisha Sinha
The follow-up nobody owns
Abandoned bookings, campaign replies, the “let me think about it.” Beauty and wellness treats soft demand as a marketing problem. It is a follow-up problem, and follow-up has never had a job description at the front desk.
Drisha Sinha
Best spa and salon POS system in 2026: 6 platforms reviewed and ranked
What is the best POS system for spa and salon brands looking to thrive in 2026? Explore the key features to look for when deciding what’s right for you.
Cheryl Cole
The front desk is your biggest sales channel. It’s the only one without a scorecard.
Every chair in your business has a number. The phone has never had one. Here’s what owners see the first time it does.
Drisha Sinha
Your complete guide to spa management success
Everything you need to know about running a successful spa. From bookings to employee management, to choosing the perfect software.
Cheryl Cole
September UK spa marketing ideas: A guide to key dates and campaigns
From World Reflexology Week to Self-Care Awareness Month, discover September marketing ideas for UK spas that turn seasonal change into bookings.
Cheryl Cole
Best salon software for small salons: 5 platforms reviewed for 2026
Find the best software for small salons and spas in 2026. Compare features, pricing, and benefits to streamline operations and grow your business.
Cheryl Cole
The complete guide to creating a spa membership program
Everything spa owners need to build a profitable membership program — from choosing the right model and pricing strategy to reducing churn and scaling with confidence.
Cheryl Cole
Spa staff management guide: hiring, scheduling, commissions, and retention
The complete guide to spa staff management: hiring therapists and estheticians, scheduling, commission structures, preventing burnout, and improving retention. Built on Zenoti 2026 benchmark data.
Cheryl Cole