Business Growth


Recent in Business Growth

One brand, many locations: 7 expert lessons for keeping beauty and wellness brands consistent
Beauty and Wellness9 min read

One brand, many locations: 7 expert lessons for keeping beauty and wellness brands consistent

Leaders of FS Cut & Color, Cookie Cutters Haircuts for Kids and Genesis Lifestyle Medicine share how they keep locations aligned without issuing orders.

Cheryl ColeCheryl Cole

The human side of change: 6 expert lessons for leading salon teams through transformation
Salon8 min read

The human side of change: 6 expert lessons for leading salon teams through transformation

Four salon leaders from the Intercoiffure America/Canada community share how they led their teams through a flood, a pandemic, and the arrival of AI.

Cheryl ColeCheryl Cole

Guest checking her phone for a follow-up
Salon7 min read

The follow-up nobody owns

Abandoned bookings, campaign replies, the “let me think about it.” Beauty and wellness treats soft demand as a marketing problem. It is a follow-up problem, and follow-up has never had a job description at the front desk.

Drisha SinhaDrisha Sinha

The new hybrid: 6 lessons for adding new services without losing your core – from the experts
Beauty and Wellness8 min read

The new hybrid: 6 lessons for adding new services without losing your core – from the experts

Wellness CEOs from SEV Laser, VIO Med Spa and Heights Wellness Retreat share how they decide what to add, what to say no to, and how to make a hybrid model pay off.

Cheryl ColeCheryl Cole

Front desk at a salon and spa
Salon7 min read

The front desk is your biggest sales channel. It’s the only one without a scorecard.

Every chair in your business has a number. The phone has never had one. Here’s what owners see the first time it does.

Drisha SinhaDrisha Sinha

AI lead management for fitness businesses: How to convert more leads without additional spends
Fitness10 min read

AI lead management for fitness businesses: How to convert more leads without additional spends

AI lead management for gyms replies to every inquiry in under 90 seconds, 24/7. Learn how Zenoti AI Lead Manager books more trials without adding staff.

Cheryl ColeCheryl Cole

Capturing the demand you’re already creating: Zenoti CEO Sudheer Koneru on the state of the industry heading into 2027
Beauty and Wellness7 min read

Capturing the demand you’re already creating: Zenoti CEO Sudheer Koneru on the state of the industry heading into 2027

At Innergize 2026, Sudheer Koneru reveals why top beauty and wellness businesses grew 20% compared to 2% for the industry, and where the next growth opportunities lie.

Cheryl ColeCheryl Cole

A salon owner happily chatting with their client in the chair
Salon5 min read

Why the next era of salon AI is about relationships, not just efficiency

How predictive tools are moving salons from reacting to problems to preventing them, and why retention is where it matters most, according to industry veteran Nick Ineson.

Nick InesonNick Ineson

Your complete guide to spa management success
28 min read

Your complete guide to spa management success

Everything you need to know about running a successful spa. From bookings to employee management, to choosing the perfect software.

Cheryl ColeCheryl Cole

September UK gym marketing ideas — key dates and campaign ideas for UK gyms
Fitness4 min read

September UK gym marketing ideas: Key dates and campaign ideas

From National Fitness Day to back-to-routine season, discover September marketing ideas for UK gyms and fitness studios that drive new memberships and retention.

Cheryl ColeCheryl Cole
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