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In the beauty and wellness industry, data can be your greatest competitive advantage. Zenoti gives you access to industry-wide benchmarks collected from 30,000+ businesses—so you can compare performance, set smarter goals, and act on what matters.
Compare revenue by guest, provider, or service type to uncover growth opportunities.
Identify performance gaps across locations and staff with real-time visibility.
Understand rebooking, retention, and membership rates—and how you compare to peers.
Zenoti doesn’t just provide these figures—it arms them with context and guidance:
Quickly see if your no-show or cancellation rates are above or below industry norms.
Compare booking, retention, and revenue by location, provider, or service type to uncover growth opportunities across your business.
Use data-driven coaching with staff, with benchmarks showing provider-level targets and trends.


Unlike static reports or third-party dashboards, Zenoti’s benchmarks are fully integrated into your platform.
No exports, imports, or extra tools needed
Benchmarks update continuously with real usage data
Personalized to your industry, business size, and region
Zenoti learns from more than 30,000 businesses around the world. That means every feature, insight, and workflow is rooted in real-world performance data—not guesswork.
Dynamic pricing suggestions based on demand
Benchmarks that show how you stack up against others
Smart nudges to improve provider performance and reduce no-shows

See if your no-show rate is high or low compared to others

Learn how your membership adoption compares across similar businesses
Track which staff, services, or locations are driving or dragging performance
Each year, Zenoti releases the Beauty & Wellness Benchmark Report—an in-depth look at trends from 30,000+ top-performing businesses. It reveals what’s working, what’s shifting, and where the industry is headed.

Ben Crosbie
CEO, The DRIPBar