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Beauty and Wellness
Everything wellness business owners and managers need to thrive and grow. Learn from beauty and wellness businesses just like yours, and from the experts at The Check-In and Zenoti.
7 effective marketing strategies to grow your beauty and wellness business – from the experts
Discover expert wellness marketing strategies and tips for sustainable growth from the innovative founders of Foxy Box Laser and Wax Bar, and Face-to-Face Spa.
Cheryl ColeTop Articles and Resources
Switching from Mindbody to Zenoti: what transfers, how long it takes, and what happens to your bookings
Switching from Boulevard to Zenoti: what moves, how long it takes, and how to get it right
Switch from Vagaro to Zenoti: A Complete Guide for Growing Salons, Spas & Medspas
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Switching from Mindbody to Zenoti: what transfers, how long it takes, and what happens to your bookings
How to switch from Mindbody to Zenoti — what data and memberships transfer, what happens to your marketplace listing, and how to time your renewal.
Cheryl Cole
Switching from Boulevard to Zenoti: what moves, how long it takes, and how to get it right
How to switch from Boulevard to Zenoti — what data migrates, how long it takes, how to time your contract end, and what changes for your team.
Cheryl Cole
Switch from Vagaro to Zenoti: A Complete Guide for Growing Salons, Spas & Medspas
Outgrowing Vagaro? See the signs it's time to switch, what you gain with Zenoti, and exactly how migration works — with a step-by-step checklist.
Cheryl Cole
AI for beauty and wellness: Your AI is the workforce (Part 2)
What happens when intelligence stops advising and starts doing. Agents that hand off to each other, coach your team, and let you run the business by asking.
Sunayana Reddy
AI for beauty and wellness: Your data is the intelligence (Part 1)
How connected data lets AI see around corners no owner ever could, and what happens when that intelligence stops advising and becomes a workforce that does the work.
Sunayana Reddy
What we're watching at Innergize 2026: The themes reshaping beauty and wellness
Beauty and wellness has hit an inflection point. See why Innergize has become the industry's must-attend event for operators serious about growth.
Cheryl Cole
The clients you're losing aren't telling you they're leaving
Salon guests telegraph their departure weeks before they cancel. Here's what behavioral disengagement looks like, and how to catch it before the window closes.
Cheryl Cole
Why reactive management is costing beauty and wellness businesses more than they realize
New guest visits are down across the industry in 2026. See how predictive AI helps salons and spas prevent revenue loss from stockouts, scheduling gaps, and silent churn.
Cheryl Cole
How to open a barbershop: The complete 10-step guide for 2026
Learn how to open a barbershop in 10 steps: licensing, startup costs, location, equipment, staffing models, software, and a first-90-days launch plan, backed by 2026 industry benchmark data.
Cheryl Cole
Walk-in vs appointment barbershops: which model is right for your shop?
Walk-in vs. appointment barbershop: compare revenue, wait times, and staffing — and see how hybrid scheduling and a digital queue help modern shops grow.
Cheryl Cole