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Beauty and Wellness
Everything wellness business owners and managers need to thrive and grow. Learn from beauty and wellness businesses just like yours, and from the experts at The Check-In and Zenoti.
7 effective marketing strategies to grow your beauty and wellness business – from the experts
Discover expert wellness marketing strategies and tips for sustainable growth from the innovative founders of Foxy Box Laser and Wax Bar, and Face-to-Face Spa.
Cheryl ColeTop Articles and Resources
One brand, many locations: 7 expert lessons for keeping beauty and wellness brands consistent
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Recent in Beauty and Wellness
Tanning salon software: the timer-or-glow fork, and how to choose your side
The tanning software market is two markets: timer-driven UV tools like Helios, and platforms for the growing sunless, membership-led glow business. How to choose.
Cheryl Cole
Salon and wellness CRM software: the client record that builds itself
What salon and wellness CRM software actually does – client records that build themselves, retention campaigns that run on live data, and how to choose.
Cheryl Cole
One brand, many locations: 7 expert lessons for keeping beauty and wellness brands consistent
Leaders of FS Cut & Color, Cookie Cutters Haircuts for Kids and Genesis Lifestyle Medicine share how they keep locations aligned without issuing orders.
Cheryl Cole
The human side of change: 6 expert lessons for leading salon teams through transformation
Four salon leaders from the Intercoiffure America/Canada community share how they led their teams through a flood, a pandemic, and the arrival of AI.
Cheryl Cole
Salon accounting software: The five ledgers your books cannot see without it
Salon money has five ledgers generic accounting can't see: tips, commissions, gift cards, packages and backbar. Learn what salon accounting software must do.
Cheryl Cole
Eight best Vagaro alternatives for spas, salons, and med spas
Searching for Vagaro alternatives? Compare the top 8 salon, spa & Medspa software of 2026 for pricing, features, and all verified with G2 & Capterra reviews.
Cheryl Cole
Looking for a Boulevard alternative? Compare the best options in 2026
Compare the top 10 Boulevard alternatives for 2026. See pricing, features and key differences, checked against vendor sites and Zenoti’s Capterra reviews.
Cheryl Cole
The new hybrid: 6 lessons for adding new services without losing your core – from the experts
Wellness CEOs from SEV Laser, VIO Med Spa and Heights Wellness Retreat share how they decide what to add, what to say no to, and how to make a hybrid model pay off.
Cheryl Cole
Switching from Phorest to Zenoti: a complete software platform migration guide for salons
Thinking about switching from Phorest to Zenoti? Here’s what the migration involves, what your data transfer covers, what it costs, and what real businesses saw after the move.
Cheryl Cole
Capturing the demand you’re already creating: Zenoti CEO Sudheer Koneru on the state of the industry heading into 2027
At Innergize 2026, Sudheer Koneru reveals why top beauty and wellness businesses grew 20% compared to 2% for the industry, and where the next growth opportunities lie.
Cheryl Cole