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Industry experts share effective marketing strategies to grow your beauty and wellness business
Industry experts share effective marketing strategies to grow your beauty and wellness business
7 effective marketing strategies to grow your beauty and wellness business – from the experts

Discover expert wellness marketing strategies and tips for sustainable growth from the innovative founders of Foxy Box Laser and Wax Bar, and Face-to-Face Spa.

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Recent in Beauty and Wellness

Salon employee making sure her guest has a great experience
Salon employee making sure her guest has a great experience
Infographic: What actually makes a great salon or spa experience in 2026, ranked by real customers

Want to improve your salon or spa customer experience? Uncover data-driven insights from real clients and see what truly drives loyalty in our infographic.

A salon owner using mobile phone for 2-way SMS messaging with client
A salon owner using mobile phone for 2-way SMS messaging with client
Message templates that work: 2-Way SMS for salons, spas, and medspas at every stage of the client journey 

Discover proven 2-way SMS templates for salons, spas, and medspas. Improve client experience, reduce no-shows, and automate communication using modern messaging tools.

Gift card to membership strategies for wellness brands
Gift card to membership strategies for wellness brands
How gift cards can fuel post-holiday growth for salons, spas, medspas, barbershops, and fitness studios 

Maximize revenue and nurture new customers with our cross-industry playbook. Learn practical strategies to create boost retention and gift card redemptions after the holiday rush.

Salon owner preparing Q1 2026 marketing strategies
Salon owner preparing Q1 2026 marketing strategies
The Q1 2026 beauty and wellness marketing calendar

Start the year strong with a strategic marketing calendar that fills your books and builds momentum.

Busy front desk at a salon and spa representing the ROI of an AI receptionist
Busy front desk at a salon and spa representing the ROI of an AI receptionist
From missed calls to more clients: The ROI of AI receptionists for wellness brands

Wondering if an AI receptionist is worth it for your brand? Discover how AI receptionists can help reduce missed calls, book more clients, and boost ROI with smarter scheduling and service.

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Buy now, pay later benefits for salons, spas, and medspas
Buy now, pay later benefits for salons, spas, and medspas
The gift of flexibility: How buy now, pay later can lift holiday revenue for salons, spas, and medspas 

Discover how offering BNPL can remove checkout friction, boost high-ticket holiday sales, and create a smoother guest experience.

Salon tipping calculator
Salon tipping calculator
Free salon and spa tip calculator: Easy, accurate tipping

A resource for salon and spa owners ready to help guests tip confidently and comfortably.

Winning over Gen Z quiz
Winning over Gen Z quiz
QUIZ: How Gen Z–ready is your salon or spa?

Is your salon or spa welcoming to Gen Z? Take our free quiz using the latest survey data to determine if your business is Gen Z-ready.

Personalization guide for salons and spas
Personalization guide for salons and spas
The personalization playbook: How salons, spas, and medspas can maximize lifetime value through customized experiences

What if your business could predict what guests will want next, and deliver it instantly? Learn how AI, data, and automation make that possible.

Attracting Gen Z to your salon
Attracting Gen Z to your salon
How salons and spas can win over Gen Z in 2026 — and why it matters more than ever

Find out what Gen Z wants from salons and spas in 2026. Explore data-driven insights to help boost appointments, sales, loyalty, and customer satisfaction.

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