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Beauty and Wellness

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Industry experts share effective marketing strategies to grow your beauty and wellness business
Industry experts share effective marketing strategies to grow your beauty and wellness business
7 effective marketing strategies to grow your beauty and wellness business – from the experts

Discover expert wellness marketing strategies and tips for sustainable growth from the innovative founders of Foxy Box Laser and Wax Bar, and Face-to-Face Spa.

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Recent in Beauty and Wellness

Busy front desk at a salon and spa representing the ROI of an AI receptionist
Busy front desk at a salon and spa representing the ROI of an AI receptionist
From missed calls to more clients: The ROI of AI receptionists for wellness brands

Wondering if an AI receptionist is worth it for your brand? Discover how AI receptionists can help reduce missed calls, book more clients, and boost ROI with smarter scheduling and service.

Buy now, pay later benefits for salons, spas, and medspas
Buy now, pay later benefits for salons, spas, and medspas
The gift of flexibility: How buy now, pay later can lift holiday revenue for salons, spas, and medspas 

Discover how offering BNPL can remove checkout friction, boost high-ticket holiday sales, and create a smoother guest experience.

Salon tipping calculator
Salon tipping calculator
Free salon and spa tip calculator: Easy, accurate tipping

A resource for salon and spa owners ready to help guests tip confidently and comfortably.

Winning over Gen Z quiz
Winning over Gen Z quiz
QUIZ: How Gen Z–ready is your salon or spa?

Is your salon or spa welcoming to Gen Z? Take our free quiz using the latest survey data to determine if your business is Gen Z-ready.

Personalization guide for salons and spas
Personalization guide for salons and spas
The personalization playbook: How salons, spas, and medspas can maximize lifetime value through customized experiences

What if your business could predict what guests will want next, and deliver it instantly? Learn how AI, data, and automation make that possible.

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Attracting Gen Z to your salon
Attracting Gen Z to your salon
How salons and spas can win over Gen Z in 2026 — and why it matters more than ever

Find out what Gen Z wants from salons and spas in 2026. Explore data-driven insights to help boost appointments, sales, loyalty, and customer satisfaction.

Keep clients coming back
Keep clients coming back
Survey reveals the 8 top client retention strategies for wellness brands in 2025

New survey reveals the 8 proven ways to win clients back to your salon, spa or fitness brand — and keep them for good.

Keeping salon clients coming back
Keeping salon clients coming back
Why wellness brands are losing “loyal” clients — and how to win them back in 2026

In 2025, 48% of wellness brands lost loyal clients. Discover data-backed strategies to rebuild client loyalty and retention in 2026.

Salon and spa client loyalty
Salon and spa client loyalty
The psychology of loyalty: Why emotional connections keep clients coming back to salons and spas

Want to boost client loyalty in salons and spas? Discover the power of psychology to create emotional connections grounded in trust and personalized care.

social media strategies for wellness brands
social media strategies for wellness brands
Turning social media into a booking machine: Proven strategies for salons and wellness brands

Discover proven social media booking strategies to convert followers into clients. Learn how salons, spas, and wellness brands grow with direct booking tools.

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