The Check-In

They may be young, but the next generation of clients’ spending power is anything but small. Together with millennials, Gen Z represents over 41% of the U.S. annual wellness spend.

Born digital, Gen Z expects fast, personalized, and mobile-first experiences from every brand they interact with — including their favorite salons and spas.

Are you ready to meet Gen Z expectations?

Take our quick quiz to find out how your business stacks up when it comes to attracting, engaging, and retaining Gen Z clients. Using the latest industry data, this assessment gauges how well your business meets the needs of the newest wave of clients.

Whether you’re a Gen Z superstar, on your way, or ready to level up, this quiz will help you understand how to adapt to the trends shaping beauty and wellness in 2026.

Assess your Gen Z readiness now and get actionable insights to future-proof your brand.

Cheryl Cole

Written by

Cheryl Cole, Managing Editor

Cheryl uses her background in journalism to help brands bring their unique stories to life. Passionate about content strategy, she has extensive experience leading both print and digital publications. As managing editor of The Check-In, Cheryl is committed to providing wellness professionals with high-quality, tailored content designed to help grow their brands.

Learn more about Cheryl Cole
Emily Holzer

Reviewed by

Emily Holzer, Content Specialist

Combining a passion for writing, data, and helping small businesses thrive, Emily loves building resources that lift beauty and wellness professionals higher. She has spent the last three years dedicated to researching and creating tools for salons, spas, medspas, barbershops, and gyms. Her specialties include marketing, AI, and automation. \r

Learn more about Emily Holzer