Infographic: Gift card sales tips | The best seasons and services for sales by industry

When it comes to growing revenue and reaching new clients, few tools are as underrated as gift cards.

With data from the 2025 Beauty and Wellness Benchmark Report showing gift card sales up 20% year over year (and with the average recipient spending $142), it’s clear that gift cards aren’t just seasonal perks. They’re powerful drivers of both short-term revenue and long-term loyalty.

And the benefits go beyond the sale. In fact, 1 in 4 guests who redeem a gift card is brand new to the business, making each redemption an opportunity to build lasting client relationships.

Whether it’s a holiday rush or a spring refresh, aligning your promotions with seasonal demand can significantly increase sales and maximize impact.

To help you plan, we’ve created an infographic that outlines the top-performing times and tactics for gift card campaigns across spas, salons, medspas, and fitness centers.

Gift cards are more than a quick sale — they’re a smart growth strategy. From offering tiered bonuses to embedding promotions in your marketing campaigns, there are simple ways to turn gift cards into year-round revenue.

By training your staff, promoting digital options, and using data to retarget both givers and recipients, your business can turn one-time redemptions into long-term clients.

See how AI-first software like Zenoti can help you sell smarter and grow faster with gift cards.