Salon and Spa

Everything salon and spa business owners and managers need to thrive and grow. Learn from shops just like yours, and from the experts at The Check-In and Zenoti.


Recent in Salon and Spa

Salon POS reporting
Salon16 min read

6 ways integrated payments supercharge your salon POS data (and what to do with it)

Discover how integrated payments improve salon POS reporting, helping owners analyze service revenue, staff performance, promotions, and forecasting with clearer business insights.

Cheryl ColeCheryl Cole

Salon owner benefitting from a strong booking flow
Salon10 min read

Salon booking flow optimization: How top operators are converting more guests in 2026

New guest visits declined across every vertical in 2025. Your booking flow is where you capture new guests or lose them. Here's what the data says smart operators are doing differently.

Cheryl ColeCheryl Cole

Interior of a spa
Spa8 min read

Study: The world's best spa city is in England — and the full 2025 rankings have lessons for every UK spa owner

From Roman thermal waters to European luxury capitals, our study ranks the world's best spa cities, and reveals what the results mean for spa businesses across the UK and Europe.

Cheryl ColeCheryl Cole

Salon owner preparing her retail display for April marketing
Salon13 min read

April salon marketing guide 2026: Key dates and campaign ideas

Step into spring with April salon marketing ideas that connect with clients on a deeper level, fill your books, and confidently head into your busiest season yet.

Cheryl ColeCheryl Cole

Two salon or medspa front desk staff members reviewing data together at a reception desk, one seated at a laptop and one standing with a tablet
Beauty and Wellness8 min read

The revenue decision that happens before the appointment book

The booking decision happens before anyone sits in the chair. Here's what smart salon, spa, and medspa owners are doing about the revenue they can't see.

Cheryl ColeCheryl Cole

The complete playbook for BNPL in salons, spas, and medspas
Beauty and Wellness15 min read

The complete playbook for BNPL in salons, spas, and medspas

Curious how salons use Buy Now, Pay Later to boost sales? Discover how flexible payment options for salons, spas, and medspas work, and if they’re worth it.

Grace TrumpfellerGrace Trumpfeller

The multi-location blind spot: Why your salon or spa’s front desk data is incomplete
8 min read

The multi-location blind spot: Why your salon or spa’s front desk data is incomplete

You track revenue, providers, and retail across every location. But can you see which front desk is converting callers? Most multi-location owners can't.

Cheryl ColeCheryl Cole

The conversation after the conversation: What call transcripts reveal about your salon or medspa
Beauty and Wellness8 min read

The conversation after the conversation: What call transcripts reveal about your salon or medspa

57% of guests book by phone, but most owners have no idea what's being said. Here's what call transcripts reveal.

Cheryl ColeCheryl Cole

How salons get clients from Instagram (not just likes)
Salon12 min read

How salons get clients from Instagram (not just likes)

Learn how salons get clients from Instagram by turning attention into bookings. See how content, booking paths, and systems work together to drive real growth.

Rosie GreavesRosie Greaves

Salon Call Conversion Rate: What It Is, How to Track It, and What Good Looks Like
Beauty and Wellness7 min read

Phone calls were your salon or medspa's biggest blind spot. Here's what's changed

37% of calls to salons and spas go unanswered, and most owners have no way of knowing. Here's what becomes visible when every call finally becomes a data point.

Cheryl ColeCheryl Cole
...