Salon and Spa

Everything salon and spa business owners and managers need to thrive and grow. Learn from shops just like yours, and from the experts at The Check-In and Zenoti.


Recent in Salon and Spa

The conversation after the conversation: What call transcripts reveal about your salon or medspa
Beauty and Wellness8 min read

The conversation after the conversation: What call transcripts reveal about your salon or medspa

57% of guests book by phone, but most owners have no idea what's being said. Here's what call transcripts reveal.

Cheryl ColeCheryl Cole

How salons get clients from Instagram (not just likes)
Salon12 min read

How salons get clients from Instagram (not just likes)

Learn how salons get clients from Instagram by turning attention into bookings. See how content, booking paths, and systems work together to drive real growth.

Rosie GreavesRosie Greaves

Salon Call Conversion Rate: What It Is, How to Track It, and What Good Looks Like
Beauty and Wellness7 min read

Phone calls were your salon or medspa's biggest blind spot. Here's what's changed

37% of calls to salons and spas go unanswered, and most owners have no way of knowing. Here's what becomes visible when every call finally becomes a data point.

Cheryl ColeCheryl Cole

Beauty Budget Breakdown: How Americans Prioritize Self-Care
Beauty and Wellness15 min read

2026 Survey: Beauty budget breakdown | How clients prioritize their wellness budget – and what it means for your business

We surveyed 1,000 U.S. adults about beauty and wellness spending to reveal what clients prioritize, sacrifice, and how providers can adapt.

Cheryl ColeCheryl Cole

Benchmark Report 2024
Beauty and Wellness12 min read

Salon, Spa & Medspa Industry Statistics 2024: 2023 Benchmark Data from 30,000+ Businesses

This report covers 2023 industry performance data, published by Zenoti in early 2024. It represents one of four annual benchmark reports in this series. For the most recent data, see the 2025 Benchmark Report . For year-on-year comparison of both years, use both pages together

Cheryl ColeCheryl Cole

infographic-minimum-star-ratings-clients-accept-2026
Beauty and Wellness4 min read

Infographic: The review line | Minimum ratings clients will accept in 2026

For salon, spa, and medspa owners, your star rating isn't just a score. It's the first filter clients use before they ever consider booking with you.

Cheryl ColeCheryl Cole

Benchmark Report
Beauty and Wellness9 min read

Salon, Spa & Medspa Benchmarks 2025: Industry Data from 30,000+ Businesses

The 2025 Beauty and Wellness Benchmark Report. The data, insights, and growth trends defining the industry.

Cheryl ColeCheryl Cole

March salon marketing ideas
Salon12 min read

The ultimate March marketing guide for salons: Key dates and creative ideas

From prom season to St. Patrick's Day, get the March salon marketing ideas and campaign inspiration you need to close Q1 strong.

Cheryl ColeCheryl Cole

Survival guide: What to do when your salon or medspa booking system goes down
Salon12 min read

Survival guide: What to do when your salon or medspa booking system goes down

A calm, revenue-smart game plan for salon and medspa owners who refuse to panic.

Cheryl ColeCheryl Cole
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