The 4 key medspa trends driving revenue growth in 2025 

If there’s one thing medspas have proven in recent years, it’s their ability to adapt and thrive in a changing industry. With consumer interest in health, beauty, and self-care growing, U.S. medspas are gaining a strong foothold in the beauty and wellness sector. But what exactly is fueling this growth? 

From tapping into steady revenue streams to taking advantage of digital technology, medspas are leveraging specific strategies to not just keep up but lead.

This post presents four key trends driving medspa revenue growth and the changes shaping the industry. It includes snapshots and key statistics from The 2025 Beauty and Wellness Benchmark Report – Medspa Edition from Zenoti. 

Memberships have emerged as one of the most effective tools for medspas to boost revenue while securing client loyalty. These programs foster regular visits, converting one-time customers into long-term clients. Data from 2024 reveals a 24% uptick in membership sales across medspas, reflecting their importance in smoothing out revenue fluctuations and ensuring a consistently booked schedule. 

For medspas, memberships offer much more than just predictable cash flow. They also create loyalty, building ongoing relationships with clients who come back frequently for treatments. Rather than hoping for walk-ins or making do with sporadic bookings, medspas with strong membership programs keep their appointment schedules full and their clientele engaged. 

If you own or operate a medspa, now’s the time to reevaluate your membership offerings. Could you offer bundled discounts or loyalty perks that encourage people to sign up? On top of adding value for customers, memberships also give your business a foundation for sustainable growth. 

While U.S. and Canada medspa revenue grew 10% in 2024, pricing pressures created an interesting challenge. For top-performing medspas (the top 10% of the industry), the average ticket size dropped from $500 in 2023 to $454 in 2024. Several factors contribute to the trend, including the rising cost of doing business and customer demand for more affordable pricing. 

This doesn’t mean medspas are losing their edge. Instead, it highlights the delicate balancing act of meeting customer expectations while staying profitable. Offering tiered pricing is one way to meet customers at different spending levels. By varying price points for services, business owners can cater to price-conscious customers without diluting the high-end appeal of their premium services. 

Another approach is to use memberships to counteract pricing pressures, as they encourage repeat visits and generate consistent revenue. By offering discounts or exclusive benefits to members, medspas can make their services more accessible while staying profitable. 

When you consider the average ticket size of $454 in 2024, even one no-show per week adds up to $22,000 of lost revenue per year. Here are a few ways for medspas to avert or minimize the impact of cancellations and no-shows:

A trend worth noting is growing client interest in service packages. These bundles, which offer multiple treatments at a discounted rate, have become a popular way for clients to optimize their spending while enjoying consistent self-care. 

Data shows that for every $100 spent by medspa clients in 2024, $29 went to packages, up from $21 in 2024 – a 38% increase. 

Packages typically deliver value and convenience. Instead of booking single services sporadically, clients buy treatment bundles to simplify decision-making and cultivate regular self-care. For instance, a laser treatment package spanning six sessions ensures the client gets optimal results without added planning or effort. 

From a business perspective, packages are a win-win. They encourage repeat visits, ensuring steady income, and they also allow for upfront payments leading to a more predictable cash flow and fewer scheduling gaps for medspas. 

If you’re in the medspa business, explore ways to highlight packages both in-store and online. Consider seasonal promotions, such as summer skin prep bundles or a holiday stress relief series. With increased client demand for bundled services, packages could easily become a core pillar of your revenue strategy. 

What makes gift cards such a big deal for medspas? For one, they are often purchased as presents for loved ones, meaning they represent new clients walking through the door. Data shows that 24% of gift cards are redeemed by first-time customers, proving their value as a reliable client acquisition tool. 

Additionally, the way gift cards are marketed and sold has changed. Medspas benefited from going digital, with sales of online gift cards growing by 54%. Today’s customers want a streamlined gift-buying process and the ability to send e-gift cards as last-minute presents. 

If you haven’t already, think about expanding your gift card program. Design seasonal campaigns, promote gift cards heavily during the holidays, and add an easy purchase option on your website and through your mobile app. It’s a simple step, but it can do wonders for both cash flow and new client referrals. 

The rise of memberships has added revenue stability while deepening client loyalty at medspas. Although pricing pressures have nudged down average ticket sizes, medspas are finding other ways to thrive, using tools like tiered pricing and memberships to manage these challenges. 

The trend of clients spending more on packages gives medspas another avenue for increased income and greater loyalty, while the boom in gift card sales provides both immediate revenue and a stream of new customers. 

By staying ahead of the trends highlighted in this post, medspas can position themselves to flourish. Whether you’re in the industry or just a curious customer, one thing’s clear: Medspas are on the rise, and their success isn’t just skin deep. 

Explore the trends in depth and check industry benchmarks to see if your medspa is leading or lagging behind. Get your free copy of the The 2025 Beauty and Wellness Benchmark Report – Medspa Edition.