Gita Mani, Senior Content Specialist
Focused mostly on inbound marketing – aka wooing customers with killer content instead of chasing them with ads – Gita thrills in the power of language to shape buyer journeys. When not smithing words, she watches birds.
Latest from Gita Mani
2025 Survey data: 5 key salon and spa consumer trends shaping appointment management in 2026
Explore the booking and communication trends clients expect beauty and wellness businesses to follow in 2026, including key stats and actionable data.
How to master your online presence and attract wellness clients
Learn actionable strategies for growing your wellness business online with tips to optimize visibility, build trust, and increase bookings.
What Gen Zers and millennials want from wellness brands
What do millennial and Gen Z clients want from wellness brands? From personalized services to digital-first solutions, explore how to engage this audience.
The 4 key medspa trends driving revenue growth in 2025
Discover the top trends driving medspa growth and how to leverage them, with key insights from the 2025 Beauty and Wellness Benchmark Report – Medspa edition.
June 2025 marketing ideas: Must-know dates and creative tips for beauty and wellness brands
Explore key marketing dates and tips to connect with clients, celebrate renewal, and boost your beauty or wellness business this June.
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Inside the data: Top 5 beauty and wellness industry trends for 2025
Discover the key trends from the 2025 Beauty and Wellness Benchmark Report and actionable insights to grow your business.
100+ best esthetician business names to inspire your branding
Discover 100+ esthetician business name ideas to inspire your brand. From catchy names to boho vibes, find the perfect esthetician business name for your goals.
Discover the top spa franchises of 2025
Explore spa franchise opportunities with our guide to the top spa franchises of 2025. Discover innovative brands shaping trends and delivering unmatched wellness.
Transforming salon operations with AI innovations
Can AI do this? Discover how to revolutionize salon operations and enhance customer experiences with AI. Check out software tools that give salons a leg up.
Salon booth rent vs. commission: Which model suits you best?
Struggling to choose between booth rent vs commission? Learn the pros and cons of both, and key factors to consider for your beauty career success.
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