Gita Mani, Senior Content Specialist
Focused mostly on inbound marketing – aka wooing customers with killer content instead of chasing them with ads – Gita thrills in the power of language to shape buyer journeys. When not smithing words, she watches birds.
Latest from Gita Mani
The 4 key medspa trends driving revenue growth in 2025
Discover the top trends driving medspa growth and how to leverage them, with key insights from the 2025 Beauty and Wellness Benchmark Report – Medspa edition.
June 2025 marketing ideas: Must-know dates and creative tips for beauty and wellness brands
Explore key marketing dates and tips to connect with clients, celebrate renewal, and boost your beauty or wellness business this June.
Inside the data: Top 5 beauty and wellness industry trends for 2025
Discover the key trends from the 2025 Beauty and Wellness Benchmark Report and actionable insights to grow your business.
100+ best esthetician business names to inspire your branding
Discover 100+ esthetician business name ideas to inspire your brand. From catchy names to boho vibes, find the perfect esthetician business name for your goals.
Discover the top spa franchises of 2025
Explore spa franchise opportunities with our guide to the top spa franchises of 2025. Discover innovative brands shaping trends and delivering unmatched wellness.
Get your bi-weekly newsletter with industry tips, trends, and insights to grow your brand.
Subscribe now
Transforming salon operations with AI innovations
Can AI do this? Discover how to revolutionize salon operations and enhance customer experiences with AI. Check out software tools that give salons a leg up.
Salon booth rent vs. commission: Which model suits you best?
Struggling to choose between booth rent vs commission? Learn the pros and cons of both, and key factors to consider for your beauty career success.
Hair salon slogans that make your brand shine
Discover catchy, cute, and professional hair salon slogans and learn how to create a unique tagline for your salon. Get inspired with these tips and examples.
12 salon holiday promotion ideas that sparkle
Amp up your salon’s bookings and sales this festive season with our creative salon holiday promotion ideas. Want to automate marketing? Read how…
Beauty salon franchise opportunities for aspiring entrepreneurs
Discover top beauty salon franchises, from affordable options to luxury brands, and explore investment costs and support to achieve your entrepreneurial goals.
Your standing appointment for business growth — delivered straight to your inbox
Get the latest industry tips, trends, and insights to grow your brand.