Memberships


Recent in Memberships

2026 gym member survey: What today's fitness consumers actually want
Fitness4 min read

2026 gym member survey: What today's fitness consumers actually want

New research from 1,393 U.S. gym and health club members reveals the trends gym owners and operators need to act on now.

Cheryl ColeCheryl Cole

Aesthetic clinic membership: The revenue model gaining ground
Medspa10 min read

Aesthetic clinic membership: The revenue model gaining ground

New client acquisition is falling across European aesthetic clinics. Here's why aesthetic clinic memberships are the retention model gaining ground — and how to launch one.

Jacob BlackJacob Black

How gift cards can fuel post-holiday growth for salons, spas, medspas, barbershops, and fitness studios 
Beauty and Wellness16 min read

How gift cards can fuel post-holiday growth for salons, spas, medspas, barbershops, and fitness studios 

Maximize revenue and nurture new customers with our cross-industry playbook. Learn practical strategies to create boost retention and gift card redemptions after the holiday rush.

Grace TrumpfellerGrace Trumpfeller

Turning barbershop gift card sales into revenue expansion in 2026
Barbershop9 min read

Turning barbershop gift card sales into revenue expansion in 2026

Learn how barbershops convert gift card redemptions into memberships, repeat visits, and long-term barber client loyalty using automation and personalization.

Michelle Dakota BeckMichelle Dakota Beck

Convert salon gift card sales into long-term revenue: The post-holiday playbook for stylists and salon owners 
Salon12 min read

Convert salon gift card sales into long-term revenue: The post-holiday playbook for stylists and salon owners 

Learn how to turn holiday gift cards into long-term stylist and salon clients in our salon gift card playbook.

Jacob BlackJacob Black

How to leverage medspa gift card sales as a high-ROI marketing channel in 2026
Medspa10 min read

How to leverage medspa gift card sales as a high-ROI marketing channel in 2026

Learn how to convert medspa gift card users into long-term clients with CRM marketing, memberships, BNPL, and treatment plans to boost year-round revenue.

Danielle PietersenDanielle Pietersen

How to convert spa gift card users into members: Turning relaxation into recurring revenue 
Spa11 min read

How to convert spa gift card users into members: Turning relaxation into recurring revenue 

Gift cards bring new guests, but it's thoughtful follow-up and seamless booking experiences that transforms them into valued members. Find out more in our guide.

Melanie FourieMelanie Fourie

Survey reveals the 8 top client retention strategies for wellness brands in 2025
4 min read

Survey reveals the 8 top client retention strategies for wellness brands in 2025

New survey reveals the 8 proven ways to win clients back to your salon, spa or fitness brand — and keep them for good.

Cheryl ColeCheryl Cole

The psychology of loyalty: Why emotional connections keep clients coming back to salons and spas
17 min read

The psychology of loyalty: Why emotional connections keep clients coming back to salons and spas

Want to boost client loyalty in salons and spas? Discover the power of psychology to create emotional connections grounded in trust and personalized care.

Grace TrumpfellerGrace Trumpfeller

The future of all-in-one software for massage therapy: How tech is transforming client experience and business growth
16 min read

The future of all-in-one software for massage therapy: How tech is transforming client experience and business growth

Boost bookings, streamline operations, and grow client loyalty with all-in-one solutions. Explore must-have features of the best massage therapy software.

Grace TrumpfellerGrace Trumpfeller