Trends and Tips

The data is in. Here's what Zenoti's 2026 European Beauty and Wellness Benchmark Report reveals about growth, retention, and what separates top-earning salons, spas, and clinics from the rest.

Cheryl Cole

Make the most of June 2026 with medspa marketing ideas for Father's Day, Global Wellness Day, Pride Month, and more.

Cheryl Cole

New guest visits at barbershops fell 17% in 2025, the steepest decline of any vertical. Here's what the 2026 Benchmark Report says the barbershops growing anyway.

Cheryl Cole

Find out exactly how much appointment no-shows are costing your business. Free calculator built on 2026 benchmark data for salons, spas, medspas, and more.

Cheryl Cole

New guest visits are falling at spas, but the data shows a clear path forward. Here's what the 2026 Benchmark Report says top-performing spas are doing differently.

Cheryl Cole

Medspa same-store revenue grew just 2% in 2025, but some practices significantly outperformed. Here's what the 2026 Benchmark Report says they're doing differently.

Cheryl Cole

Fresh cuts, full books, and a chair worth coming back to — here's how to make April your barbershop's most intentional month yet.

Cheryl Cole

The booking decision happens before anyone sits in the chair. Here's what smart salon, spa, and medspa owners are doing about the revenue they can't see.

Cheryl Cole

We compare the top salon software platforms — features, pricing, pros and cons — so you can choose the right one for your salon.

Joydip Ghosh

Learn how salons get clients from Instagram by turning attention into bookings. See how content, booking paths, and systems work together to drive real growth.

Rosie Greaves