How to unlock more profits through bundling: Medspa strategies for smart packaging 

 Today’s beauty market is results-driven, and medspa clients are seeking more than just a one-time treatment. They're looking for transformation that's convenient, affordable, and accomplished in as few visits as possible. Client spending on packages saw a notable increase in 2024, growing from 21% to 29% of total spend. This makes service bundling a win-win for your medspa and its clients. 

When done right, medspa packages enhance the average transaction value, increase rebookings, and foster long-term loyalty. Bundling creates a stronger perception of value, simplifies client decision-making, and aligns services around outcomes rather than transactions. With the right spa promotion ideas, strategy, and support from advanced automation tools, bundling can become a growth engine you can scale with confidence. Here's what you need to know. 

The most effective medspa bundles aren’t just a group of services. They’re carefully curated experiences designed to achieve a specific goal. When you're looking to increase the value of your bundle, consider how the services you're offering align with your clients' goals and objectives. After all, $29 out of every $100 medspa clients spent in 2024 was for packages, and bundles are one of the biggest medspa revenue growth trends for 2025. 

When considering spa package ideas, start with the results your clients are already seeking, such as clearer skin, tighter contours, and radiant complexions. Build bundles around outcomes like: 

Then, pair services that complement each other by considering both the clinical effectiveness and sensory experience. For example, a HydraFacial followed by microneedling provides enhanced exfoliation and stimulates collagen.  

When you combine treatments that work well sequentially or target the same concern from different angles, you provide clients with more of what they're looking for. That piques their interest in your offerings and encourages purchases that raise your profits. 

A crucial focus of how to bundle spa services is striking a balance between experience, results, and time. Your bundles should feel luxurious without being overwhelming. To do that: 

Seasonal relevance or urgency also matters, so consider time-bound offers like "Spring Skin Renewal" or "Back-to-School Blemish Bootcamp." This adds urgency and lets you test "exclusive bundles" during slow seasons to boost foot traffic. 

Different bundling strategies appeal to various types of clients, which is why you need to diversify your approach. You may already have an idea of what kind of clients are most likely to come through your doors, but you also know they aren't all the same. What works for a client seeking acne treatment may not be effective for a client considering a facial. 

Offering various bundles can be a way to increase your profits and keep more clients satisfied. Some options for bundles include the following. 

These bundle options are designed around everyday needs or events, targeting common pain points shared by many of your clients. You might create bundles around themes like: 

By listening to what your clients are asking for, you can offer better options that fit the themes they need and want. Client goals should be top of mind when developing bundles, ensuring you offer value they can rely on for their skincare needs. 

Another option for bundling is to offer good-better-best options at graduated price points. In other words, provide your clients with options to save on a couple of treatments, a few treatments, and a more comprehensive list of services, all for a fixed cost. For example, you could create bundles such as: 

This approach encourages upsells while providing clients with a clear comparison, allowing them to choose what's affordable for them and see the value of stretching their skincare budget to achieve even better results. 

You can incentivize repeat visits by offering packages only to members. This encourages more clients to become members and return more frequently. After all, they want to get value from their membership — and to get more value, they need to spend more time in your medspa. Consider offering: 

Creating a sense of urgency is another effective way to attract clients and encourage them to spend more at your medspa. When they feel the need to come in before they miss out on something, they'll be more likely to schedule an appointment. They may also spend more while they're with you just to get more perks. Think about offers such as: 

You can use automation to rotate offerings and establish a consistent marketing cadence, which means you'll spend less time creating or adjusting bundles and maximize the value to your medspa and your clients. 

Done right, bundling boosts perceived value without hurting your margins. You'll want to leverage pricing psychology, as bundled medspa packages make the savings feel more substantial.  

For example, use anchoring to show something like "Individually, this package would cost $800, but you get it for $625!" This technique leverages value stacking, allowing clients to see the benefits of saving money and time. 

You can also mix high-value offerings with low-cost services, as a great bundle doesn’t need to be expensive to be effective or valued by clients. To get started, combine: 

Keep it simple and use rounded tiers in your medspa pricing strategies to facilitate easier decision-making. For example, you could offer: 

Then, use automation for profit tracking. For instance, a tool like Zenoti enables you to monitor profitability in real time, tracking what’s selling, what’s being redeemed, and which staff members are converting bundles most frequently. 

A great bundle needs the right pitch and promotion. Here's how to align your team and marketing goals for increased profits and client satisfaction. 

You want your staff to feel good about what they're offering to clients, because the demand for medspa treatments continues to grow, with eight out of 10 customers (83%) branding themselves a ‘regular’ at a medspa in 2024. In fact, over two-thirds of medspa regulars (68%) visit for monthly treatments or services, with 33% visiting more than once a month.  

To help your medspa do more and keep your regulars coming back, empower your team to: 

Scripts, cheat sheets, and client journey training help make selling second nature, and well-trained staff will find it easier over time. 

Promotion is essential. You need to get the word out so clients can discover your bundles. Push your packages across: 

Your client data is valuable, and you can use it to create customized offers, such as first-time visitor bundles, birthday and anniversary gift packages, and loyalty tier bundles. More than nine in 10 medspa customers (97%) say they are more likely to rebook when they receive personalized offers. Zenoti makes customization easy with automated campaigns and CRM tools tailored to your medspa’s client base. 

Medspas across the country are already seeing powerful results from strategic bundling. Here are a few examples inspired by Zenoti customer spotlights. 

Dr. Kate Dee, of Glow Medispa, sells all the company's services in packages, except for injectables and sees a huge benefit in this strategy, stating that every year, at the open house, those same people are ready to sign up and get another great package. 

Donna Simonds, former president of Laser MD Medspa, also sees the value of packages, including offering retail items as part of that. This strategy helps bring clients back again and again and creates increased revenue. 

The key to long-term bundling success is to test, tweak, and automate. For example: 

Using smart bundling tools enables you to create offers, segment audiences, automatically push promotions, and track what’s working, so your team can focus on delivering exceptional client care. 

Bundling is more than a revenue booster. It’s a smarter way to deliver the results your clients actually want. With thoughtful packaging, strategic pricing, and automation tools like Zenoti, your medspa can increase profit while improving client satisfaction and loyalty.