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The Check-In Newsletter - Feb 4, 2026: Marketing inspo to fill chairs all month long
February may be short, but it’s full of opportunity. With Valentine’s Day promotions, seasonal shifts, and fresh customer energy in play, now is the moment to be intentional about how you show up. This edition is packed with timely ideas and resources to help you attract new clients, rekindle existing relationships, and keep your business booked and busy.
Industry Insights
Turning social media into a booking machine: Proven strategies for salons and wellness brands
Your followers are already watching, but now it’s time to get them booking. Explore proven social media booking strategies that turn likes into appointments, and see how salons, spas, and wellness brands use direct booking tools to grow without the back-and-forth.
Explore social media strategies
The Pulse Point
Still on the fence about launching a mobile app for your salon, spa, barbershop, or medspa? Businesses that make the leap see a12% increase in clients who visit five or more times a year.
Test Your Knowledge
When booking technology handles the busywork, your team can focus on growing the business. Meanwhile, clients enjoy a seamless, stress-free experience. A true win-win.
Quiz: On average, which business type has the highest online booking rate?
A) Waxing centers
B) Barbershops
C) Nail salons
D) Non-membership spas
Think you know the answer? Scroll down to find out!
Growth Tip of the Week
Spring is sneaking up quickly, and it often kicks off the busy season for beauty and wellness businesses. Use these last quiet weeks to fine-tune your operations and set your business up for success. If you have considered tightening up your booking process or trying a new tool, now is a prime opportunity.
New and trending in...
Beauty and Wellness
Inventory management checklist
Uncover the gap between perceived and actual inventory management, and explore the hidden data issues that quietly disrupt operations, impact decision-making, and create unnecessary inefficiencies.
Salons
Timely salon campaign ideas and key dates
Fall in love with February marketing campaign ideas that fill chairs, spark guest demand, and drive real results all month long.
Medspas
February marketing guide for medspas
Explore February medspa marketing ideas designed to help your business maximize results during a short but high-impact month.
Fitness
Seasonal gym campaign ideas
Power through February with strategic gym campaigns that reinforce commitment, build confidence, and keep members motivated all month long.
Barbershops
February marketing ideas for barbershops
Make the most of this month with tailored barbershop marketing ideas that keep your chairs full, your calendar booked, and your shop buzzing with fresh appointments.
Marketing Corner
Seasonal ideas for your business
Valentine’s Day (February 14) may steal the spotlight, but Galentine’s Day (February 13) and Singles Appreciation Day (February 15) are key opportunities to extend the celebration. Transform one day into an entire weekend of relevant, fun, and engaging promotions.
Want more timely tips, ideas, and inspiration?
View the Q1 2026 marketing calendar
Test Your Knowledge: Answer Reveal:
A) Non-membership spas have the highest online booking rate (61%), followed by barbershops (60%), nail salons (42%), and waxing centers (37%).
Increasing your online booking rate can help you leverage automated upselling opportunities, reduce credit card disputes, and limit the administrative work for your front desk, letting your team focus on providing a great in-person experience.
Source: Beauty and Wellness Benchmark Report, Zenoti, 2025
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Written by
Cheryl Cole, Managing Editor
Cheryl uses her background in journalism to help brands bring their unique stories to life. Passionate about content strategy, she has extensive experience leading both print and digital publications. As managing editor of The Check-In, Cheryl is committed to providing wellness professionals with high-quality, tailored content designed to help grow their brands.
Learn more about Cheryl Cole
Reviewed by
Emily Holzer, Content Specialist
Combining a passion for writing, data, and helping small businesses thrive, Emily loves building resources that lift beauty and wellness professionals higher. She has spent the last three years dedicated to researching and creating tools for salons, spas, medspas, barbershops, and gyms. Her specialties include marketing, AI, and automation. \r
Learn more about Emily Holzer