The Checkin - Zenoti Blog

February may be short, but it’s full of opportunity. With Valentine’s Day promotions, seasonal shifts, and fresh customer energy in play, now is the moment to be intentional about how you show up. This edition is packed with timely ideas and resources to help you attract new clients, rekindle existing relationships, and keep your business booked and busy.

Industry Insights

Your followers are already watching, but now it’s time to get them booking. Explore proven social media booking strategies that turn likes into appointments, and see how salons, spas, and wellness brands use direct booking tools to grow without the back-and-forth.

Explore social media strategies

The Pulse Point

Still on the fence about launching a mobile app for your salon, spa, barbershop, or medspa? Businesses that make the leap see a12% increase in clients who visit five or more times a year.

Test Your Knowledge

When booking technology handles the busywork, your team can focus on growing the business. Meanwhile, clients enjoy a seamless, stress-free experience. A true win-win.

Quiz: On average, which business type has the highest online booking rate?

A) Waxing centers
B) Barbershops
C) Nail salons
D) Non-membership spas

Think you know the answer? Scroll down to find out!

Growth Tip of the Week

Spring is sneaking up quickly, and it often kicks off the busy season for beauty and wellness businesses. Use these last quiet weeks to fine-tune your operations and set your business up for success. If you have considered tightening up your booking process or trying a new tool, now is a prime opportunity.

Beauty and Wellness

Inventory management checklist

Uncover the gap between perceived and actual inventory management, and explore the hidden data issues that quietly disrupt operations, impact decision-making, and create unnecessary inefficiencies.

View the full list

Salons

Timely salon campaign ideas and key dates

Fall in love with February marketing campaign ideas that fill chairs, spark guest demand, and drive real results all month long.

Seasonal campaign inspo

Medspas

February marketing guide for medspas

Explore February medspa marketing ideas designed to help your business maximize results during a short but high-impact month.

Medspa marketing ideas

Fitness

Seasonal gym campaign ideas

Power through February with strategic gym campaigns that reinforce commitment, build confidence, and keep members motivated all month long.

Gym marketing insights

Barbershops

February marketing ideas for barbershops

Make the most of this month with tailored barbershop marketing ideas that keep your chairs full, your calendar booked, and your shop buzzing with fresh appointments.

Barbershop campaign ideas

Marketing Corner

Seasonal ideas for your business

Valentine’s Day (February 14) may steal the spotlight, but Galentine’s Day (February 13) and Singles Appreciation Day (February 15) are key opportunities to extend the celebration. Transform one day into an entire weekend of relevant, fun, and engaging promotions.
Want more timely tips, ideas, and inspiration?

View the Q1 2026 marketing calendar

Test Your Knowledge: Answer Reveal:

A) Non-membership spas have the highest online booking rate (61%), followed by barbershops (60%), nail salons (42%), and waxing centers (37%).
Increasing your online booking rate can help you leverage automated upselling opportunities, reduce credit card disputes, and limit the administrative work for your front desk, letting your team focus on providing a great in-person experience.

Source: Beauty and Wellness Benchmark Report, Zenoti, 2025

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The Check-In Newsletter - Feb 4, 2026: Marketing inspo to fill chairs all month long