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Drisha Sinha
Senior Product Marketing Manager
Drisha leads go-to-market for Zenoti’s AI Workforce, with a focus on HyperConnect and the AI Receptionist, the always-on front-desk agents helping salons, spas and medspas answer every call, fill every chair and keep guests coming back. She spends her days inside the data, turning call recordings, booking funnels and operator interviews into stories about what actually moves the needle for beauty and wellness brands. As a contributor to The Check-In, Drisha writes about where AI is quietly reshaping the guest experience and what owners should do about it.
Top Articles and Resources
Latest from Drisha Sinha
Capacity, not competence: why the busiest front desks miss the most regulars
The calls you miss are not from strangers. Most are from guests who already love you, calling at the exact moment nobody can pick up.
Drisha Sinha
Coach the human, automate the volume: what a front desk manager can finally see
Providers get coached on numbers. The front desk gets coached on “be warmer.” Here is what changes when every call has a score and the routine calls have somewhere else to go.
Drisha Sinha
The follow-up nobody owns
Abandoned bookings, campaign replies, the “let me think about it.” Beauty and wellness treats soft demand as a marketing problem. It is a follow-up problem, and follow-up has never had a job description at the front desk.
Drisha Sinha
The front desk is your biggest sales channel. It’s the only one without a scorecard.
Every chair in your business has a number. The phone has never had one. Here’s what owners see the first time it does.
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