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Everything spa owners and managers need to thrive and grow. Learn from spa brands just like yours, and from the experts at The Check-In and Zenoti.

4 key spa consumer trends every business owner should know for 2025

Discover the top spa trends for 2025 based on insights from 1,400+ U.S. consumers. Learn what customers value and how to grow your business.

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2025 Q4 beauty and wellness marketing calendar
2025 Q4 beauty and wellness marketing calendar
The Q4 2025 beauty and wellness marketing calendar

Finish the year on a strong with a marketing calendar designed to boost your campaigns, maximize engagement, and set the stage for a successful year ahead.

Salon front desk owner preparing to use an AI receptionist
Salon front desk owner preparing to use an AI receptionist
Are AI receptionists the future for beauty and wellness businesses?

As salons, spas, and gyms face growing demand for always-on service, could AI receptionists be the answer? Explore the future of client care.

Passing on credit card fees to clients
Passing on credit card fees to clients
Should you pass on credit card fees to customers? What salons and spas need to know about surcharges

Learn how credit card surcharges can help your business offset rising costs, stay compliant, and protect profitability without raising prices.

Massage therapy software
Massage therapy software
The future of all-in-one software for massage therapy: How tech is transforming client experience and business growth

Boost bookings, streamline operations, and grow client loyalty with all-in-one solutions. Explore must-have features of the best massage therapy software.

The ROI of client appreciation
The ROI of client appreciation
The ROI of client appreciation for beauty and wellness brands: Why celebrating loyalty builds revenue

Discover how client appreciation can drive revenue growth for salons, spas and wellness brands and learn strategies to foster stronger long-term relationships.

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2026 salon and spa consumer preferences
2026 salon and spa consumer preferences
2025 Survey infographics: What salon and spa clients want for 2026 — AI and appointment booking trends

AI at the front desk? We asked 1,000 salon and spa clients what they expect in 2026 — and their answers may surprise you.

AI receptionist for wellness brands
AI receptionist for wellness brands
AI receptionists vs. call answering systems: Key differences for salons and spas

What is the difference between an AI receptionist and a call answering system for salons and spas? Find the right front desk solutions for your business.

A spa front desk using all-in-one software to simplify operations
A spa front desk using all-in-one software to simplify operations
All-in-one vs. piecemeal: Which software approach works best for wellness businesses?

Explore pros and cons of all-in-one vs. piecemeal software for wellness businesses. Compare costs, efficiency, and client experience to choose the right tools for growth.

Upselling tips for wellness brands
Upselling tips for wellness brands
“We don’t upsell”: Why that mindset is costing beauty and wellness businesses more than they think

Upselling clients might feel off-brand, but recommending services and products can be key to boosting revenue while helping clients thrive.

Spa staff are calm at the front desk while an AI receptionist handles calls
Spa staff are calm at the front desk while an AI receptionist handles calls
How AI receptionists are revolutionizing appointment management for wellness brands

Optimize your front desk with an AI virtual receptionist. Learn to enhance efficiency, eliminate missed calls, and elevate guest experiences instantly.

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