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Spa

Everything spa owners and managers need to thrive and grow. Learn from spa brands just like yours, and from the experts at The Check-In and Zenoti.

4 key spa consumer trends every business owner should know for 2025

Discover the top spa trends for 2025 based on insights from 1,400+ U.S. consumers. Learn what customers value and how to grow your business.

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Recent in Spa

The ROI of client appreciation
The ROI of client appreciation
The ROI of client appreciation for beauty and wellness brands: Why celebrating loyalty builds revenue

Discover how client appreciation can drive revenue growth for salons, spas and wellness brands and learn strategies to foster stronger long-term relationships.

2026 salon and spa consumer preferences
2026 salon and spa consumer preferences
2025 Survey infographics: What salon and spa clients want for 2026 — AI and appointment booking trends

AI at the front desk? We asked 1,000 salon and spa clients what they expect in 2026 — and their answers may surprise you.

AI receptionist for wellness brands
AI receptionist for wellness brands
AI receptionists vs. call answering systems: Key differences for salons and spas

What is the difference between an AI receptionist and a call answering system for salons and spas? Find the right front desk solutions for your business.

A spa front desk using all-in-one software to simplify operations
A spa front desk using all-in-one software to simplify operations
All-in-one vs. piecemeal: Which software approach works best for wellness businesses?

Explore pros and cons of all-in-one vs. piecemeal software for wellness businesses. Compare costs, efficiency, and client experience to choose the right tools for growth.

Upselling tips for wellness brands
Upselling tips for wellness brands
“We don’t upsell”: Why that mindset is costing beauty and wellness businesses more than they think

Upselling clients might feel off-brand, but recommending services and products can be key to boosting revenue while helping clients thrive.

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Spa staff are calm at the front desk while an AI receptionist handles calls
Spa staff are calm at the front desk while an AI receptionist handles calls
How AI receptionists are revolutionizing appointment management for wellness brands

Optimize your front desk with an AI virtual receptionist. Learn to enhance efficiency, eliminate missed calls, and elevate guest experiences instantly.

Digital front desk solutions for wellness brands
Digital front desk solutions for wellness brands
Where growth happens first: Why your front desk deserves a digital upgrade

Discover how digital front desk solutions can help salons and spas streamline operations, boosting growth and easing stress in your business.

Picture of a crowded salon front desk, representing US tax changes
Picture of a crowded salon front desk, representing US tax changes
Quick guide: 2025 U.S. tax changes for beauty and wellness businesses

Explore what you can expect from new tax laws at a glance.

Spa marketing ideas for September
Spa marketing ideas for September
September marketing guide for spas: Key dates and creative ideas

Explore the fall marketing ideas you need to foster success this September.

Salon team in a good salon culture
Salon team in a good salon culture
9 ways to reduce staff turnover in salons and spas in 2025

Is staff turnover costing you? Use these retention strategies to keep your best providers and build a thriving team.

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