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Spa

Everything spa owners and managers need to thrive and grow. Learn from spa brands just like yours, and from the experts at The Check-In and Zenoti.

4 key spa consumer trends every business owner should know for 2025

Discover the top spa trends for 2025 based on insights from 1,400+ U.S. consumers. Learn what customers value and how to grow your business.

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social media strategies for wellness brands
social media strategies for wellness brands
Turning social media into a booking machine: Proven strategies for salons and wellness brands

Discover proven social media booking strategies to convert followers into clients. Learn how salons, spas, and wellness brands grow with direct booking tools.

Salon and spa consumer trends
Salon and spa consumer trends
2025 Survey data: 5 key salon and spa consumer trends shaping appointment management in 2026

Explore the booking and communication trends clients expect beauty and wellness businesses to follow in 2026, including key stats and actionable data. 

Loyalty programs for salons
Loyalty programs for salons
How digital loyalty programs drive retention for beauty and wellness brands in 2025

Discover how digital loyalty programs in 2025 use apps, AI, and automation to boost retention and drive measurable revenue growth for beauty and wellness brands.

client loyalty gap and retention
client loyalty gap and retention
2025 Survey: Rewards or regrets? Unpacking the 2025 wellness loyalty gap

We surveyed 1000 spa, medspa, salon and fitness providers and visitors to discover why loyal clients are leaving and how to win them back. Learn about client retention challenges facing wellness businesses in 2025.

Spa owner enjoying successful October marketing campaigns
Spa owner enjoying successful October marketing campaigns
October marketing guide for spas: Key dates and campaign ideas

Create warm, inviting promotions with these October campaign ideas tailored to spa businesses.

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2025 Q4 beauty and wellness marketing calendar
2025 Q4 beauty and wellness marketing calendar
The Q4 2025 beauty and wellness marketing calendar

Finish the year on a strong with a marketing calendar designed to boost your campaigns, maximize engagement, and set the stage for a successful year ahead.

Salon front desk owner preparing to use an AI receptionist
Salon front desk owner preparing to use an AI receptionist
Are AI receptionists the future for beauty and wellness businesses?

As salons, spas, and gyms face growing demand for always-on service, could AI receptionists be the answer? Explore the future of client care.

Passing on credit card fees to clients
Passing on credit card fees to clients
Should you pass on credit card fees to customers? What salons and spas need to know about surcharges

Learn how credit card surcharges can help your business offset rising costs, stay compliant, and protect profitability without raising prices.

Massage therapy software
Massage therapy software
The future of all-in-one software for massage therapy: How tech is transforming client experience and business growth

Boost bookings, streamline operations, and grow client loyalty with all-in-one solutions. Explore must-have features of the best massage therapy software.

The ROI of client appreciation
The ROI of client appreciation
The ROI of client appreciation for beauty and wellness brands: Why celebrating loyalty builds revenue

Discover how client appreciation can drive revenue growth for salons, spas and wellness brands and learn strategies to foster stronger long-term relationships.

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