4 key spa consumer trends every business owner should know for 2025
Discover the top spa trends for 2025 based on insights from 1,400+ U.S. consumers. Learn what customers value and how to grow your business.
Top Articles and Resources
Related Categories
Recent in Spa
Turning social media into a booking machine: Proven strategies for salons and wellness brands
Discover proven social media booking strategies to convert followers into clients. Learn how salons, spas, and wellness brands grow with direct booking tools.
2025 Survey data: 5 key salon and spa consumer trends shaping appointment management in 2026
Explore the booking and communication trends clients expect beauty and wellness businesses to follow in 2026, including key stats and actionable data.
How digital loyalty programs drive retention for beauty and wellness brands in 2025
Discover how digital loyalty programs in 2025 use apps, AI, and automation to boost retention and drive measurable revenue growth for beauty and wellness brands.
2025 Survey: Rewards or regrets? Unpacking the 2025 wellness loyalty gap
We surveyed 1000 spa, medspa, salon and fitness providers and visitors to discover why loyal clients are leaving and how to win them back. Learn about client retention challenges facing wellness businesses in 2025.
October marketing guide for spas: Key dates and campaign ideas
Create warm, inviting promotions with these October campaign ideas tailored to spa businesses.
Get your bi-weekly newsletter with industry tips, trends, and insights to grow your brand.
Subscribe nowThe Q4 2025 beauty and wellness marketing calendar
Finish the year on a strong with a marketing calendar designed to boost your campaigns, maximize engagement, and set the stage for a successful year ahead.
Are AI receptionists the future for beauty and wellness businesses?
As salons, spas, and gyms face growing demand for always-on service, could AI receptionists be the answer? Explore the future of client care.
Should you pass on credit card fees to customers? What salons and spas need to know about surcharges
Learn how credit card surcharges can help your business offset rising costs, stay compliant, and protect profitability without raising prices.
The future of all-in-one software for massage therapy: How tech is transforming client experience and business growth
Boost bookings, streamline operations, and grow client loyalty with all-in-one solutions. Explore must-have features of the best massage therapy software.
The ROI of client appreciation for beauty and wellness brands: Why celebrating loyalty builds revenue
Discover how client appreciation can drive revenue growth for salons, spas and wellness brands and learn strategies to foster stronger long-term relationships.
Your standing appointment for business growth — delivered straight to your inbox
Get the latest industry tips, trends, and insights to grow your brand.






























