4 key spa consumer trends every business owner should know for 2025
Discover the top spa trends for 2025 based on insights from 1,400+ U.S. consumers. Learn what customers value and how to grow your business.
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How salons and spas can win over Gen Z in 2026 — and why it matters more than ever
Find out what Gen Z wants from salons and spas in 2026. Explore data-driven insights to help boost appointments, sales, loyalty, and customer satisfaction.
November marketing ideas for spas: Key dates and seasonal campaigns
Create inviting, seasonal offers this November with these marketing ideas for your spa.
Survey reveals the 8 top client retention strategies for wellness brands in 2025
New survey reveals the 8 proven ways to win clients back to your salon, spa or fitness brand — and keep them for good.
Why wellness brands are losing “loyal” clients — and how to win them back in 2026
In 2025, 48% of wellness brands lost loyal clients. Discover data-backed strategies to rebuild client loyalty and retention in 2026.
The psychology of loyalty: Why emotional connections keep clients coming back to salons and spas
Want to boost client loyalty in salons and spas? Discover the power of psychology to create emotional connections grounded in trust and personalized care.
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Turning social media into a booking machine: Proven strategies for salons and wellness brands
Discover proven social media booking strategies to convert followers into clients. Learn how salons, spas, and wellness brands grow with direct booking tools.
2025 Survey data: 5 key salon and spa consumer trends shaping appointment management in 2026
Explore the booking and communication trends clients expect beauty and wellness businesses to follow in 2026, including key stats and actionable data.
How digital loyalty programs drive retention for beauty and wellness brands in 2025
Discover how digital loyalty programs in 2025 use apps, AI, and automation to boost retention and drive measurable revenue growth for beauty and wellness brands.
2025 Survey: Rewards or regrets? Unpacking the 2025 wellness loyalty gap
We surveyed 1000 spa, medspa, salon and fitness providers and visitors to discover why loyal clients are leaving and how to win them back. Learn about client retention challenges facing wellness businesses in 2025.
October marketing guide for spas: Key dates and campaign ideas
Create warm, inviting promotions with these October campaign ideas tailored to spa businesses.
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