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Everything spa owners and managers need to thrive and grow. Learn from spa brands just like yours, and from the experts at The Check-In and Zenoti.

4 key spa consumer trends every business owner should know for 2025

Discover the top spa trends for 2025 based on insights from 1,400+ U.S. consumers. Learn what customers value and how to grow your business.

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Find the best software for small salons and spas in 2025. Compare features, pricing, and benefits to streamline operations and grow your business.

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Learn how estheticians blend hands-on care with AI-powered personalization and upsells — perfect for clients and future-ready spa pros.

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What Gen Zers and millennials want from wellness brands 

What do millennial and Gen Z clients want from wellness brands? From personalized services to digital-first solutions, explore how to engage this audience.

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Best cities for spas in the world in 2025
Study: The best cities in the world for spas in 2025

Discover the world’s top spa cities based on access, quality, and guest satisfaction, plus tips on leveraging these insights to grow your brand.

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Beauty, phone and spa with women laughing in robes for luxury pampering or treatment together. Happy, young friends at resort or salon for wellness or weekend getaway
Beauty, phone and spa with women laughing in robes for luxury pampering or treatment together. Happy, young friends at resort or salon for wellness or weekend getaway
June 2025 marketing ideas: Must-know dates and creative tips for beauty and wellness brands

Explore key marketing dates and tips to connect with clients, celebrate renewal, and boost your beauty or wellness business this June.

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Beauty professional sharing wellness industry trends
Inside the data: Top 5 beauty and wellness industry trends for 2025

Discover the key trends from the 2025 Beauty and Wellness Benchmark Report and actionable insights to grow your business.

Empty salon chair representing a no-show appointment
Empty salon chair representing a no-show appointment
Infographic: The cost of a no-show | How missed appointments impact your bottom line

Lost time, lost revenue, lost loyalty. See how no-shows quietly hurt your business — and what you can do about it.

Revolutionizing employee management in the beauty and wellness industry
Revolutionizing employee management in the beauty and wellness industry
The definitive guide to growth 2025

This guide reveals the exact tactics that matter most for discoverability, guest retention, and personalization.

Smiling client at a hair salon appointment representing the 224 salon and spa consumer survey results
Smiling client at a hair salon appointment representing the 224 salon and spa consumer survey results
The 2024 salon and spa consumer survey results

Discover key insights from 1,400+ beauty and wellness customers. Get exclusive trends and actionable tips to stay ahead and boost satisfaction.

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