Spa marketing ideas for July: Key dates and unique campaigns
Find the seasonal marketing information and ideas your spa needs to build timely campaigns and make July exceptional.
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Summer is here, and July brings a wealth of opportunities to refresh your spa’s marketing strategy. With longer days, vibrant seasonal energy, and exciting national observances, it’s the perfect time to connect with clients, showcase your spa’s unique offerings, and drive revenue.
From “summer glow” packages to self-care events, here’s your guide to July marketing ideas tailored specifically for spas.
Why July is the perfect month for a marketing refresh
July kicks off the second half of the year with energy and excitement. It’s a time when clients are seeking ways to look and feel their best, whether they’re heading on vacations, attending weddings, or simply indulging in summer relaxation. Aligning your spa’s marketing with seasonal trends can help you attract attention and keep your schedule fully booked.
Here are some key benefits of focusing on seasonal campaigns in July:
- Customer engagement: Seasonal promotions catch your clients’ interest.
- Increased revenue: Key dates drive bookings and retail sales.
- Client retention: Well-timed campaigns boost rebookings and positive word-of-mouth.
Key July dates and campaign ideas
To stand out, plan your spa marketing around fun, meaningful key dates. Use these opportunities to create campaigns that resonate with your audience.
National Bikini Day – July 5
Spa services may be just what your clients need to achieve their ultimate summer glow. National Bikini Day is the perfect time to highlight your waxing services, sunless tans, or body treatments. If you need a little extra time to create a cheeky campaign, July 14 is National Nude Day.
Campaign ideas:
- Offer a summer glow package: Bundle spray tans, body scrubs, and waxing services at a discounted rate.
- Promote sun protection: Highlight SPF skincare products or after-sun repair treatments with special discounts.
- Engage on social media: Show before-and-after transformations of your summer-ready services. Create reels with skincare tips for sun protection.
Try this:
Have your email software automatically reach out to one-time clients a day after massage appointments (when they are feeling their best), giving them a discount on massage packages or memberships. For example, "Relax and unwind each month while saving money with our deep tissue membership! Join today for an extra 10% off"
National Everybody Deserves a Massage Week – July 13-19
National Everybody Deserves a Massage Week is the perfect opportunity to emphasize the importance of self-care and relaxation. During this week, focus on promoting your professional massage services by offering exclusive discounts or packaged deals. Highlight benefits such as stress relief, improved circulation, and enhanced muscle recovery in your marketing to educate clients and encourage bookings.
Campaign ideas:
- Host wellness events: Organize mini massage sessions or chair massages at local events to attract new clients and build community goodwill.
- Special promotions: Offer discounted rates for first-time clients or loyalty rewards for regulars who book during this week.
- Educate your audience: Share informational posts or videos on social media about the physical and mental benefits of massage therapy. Encourage clients to prioritize their well-being through this restorative practice.
International Self-Care Day – July 24
Self-care is the motivation behind many spa days, so position your spa as the ultimate self-care destination for International Self-Care Day. Whether you are offering in-person events, digital promotions, or service specials, your clients will appreciate the reminder to put themselves first.
Campaign ideas:
- Host a self-care soirée: Offer mini-services like hand massages, express facials, or foot scrubs paired with refreshing drinks and snacks.
- Run a social contest: Encourage clients to share their best self-care tips with a specific hashtag (e.g., #SelfCareAt[YourSpa]). Reward the most creative entry with a gift card or free treatment.
- Limited-time offers: Promote relaxation-focused services like aromatherapy massages, hydrating facials, or detox body wraps.
International Day of Friendship – July 30
Make July a celebration of friendship and connection. International Day of Friendship is the ideal time to remind clients that your couple's services (from facials to massages) make for a perfect bestie getaway.
Campaign ideas:
- Friend discounts: Offer packages like “Bring Your Bestie” for dual facials or massages.
- Referral rewards: Up the ante on your referral rewards for this holiday, offering a special promotion or reward to your client and their referred friend. This can include discounts, free add-ons, merch, or upgrades.
- Friendship gift cards: Create special friendship gift cards or redeemable certificates, such as buy-one-get-one mini treatments.
Source: The 2025 Beauty and Wellness Benchmark Report, Zenoti
More July marketing ideas for spas
1. UV Safety Awareness Month
Spas can empower and educate clients about protecting their skin from sun damage. Use this month to highlight the harm of inadequate skincare and guide clients toward success using your products and services.
Actionable tip: Promote SPF products, hydrating masks, or after-sun skincare bundles, or offer a free sample-sized sunscreen with bookings of facials or skincare services.
2. Summer skin rescue campaign
The heat, sun, and humidity of summer can wreak havoc on skin and body, making July the perfect time to promote restorative treatments.
Actionable Tip: Run a “Summer Skin Rehab” promotion with discounts on hydrating facials, body wraps, or resurfacing treatments. Share client transformation photos on social media to highlight the benefits of these services.
3. Refresh your birthday campaigns
July is one of the most common birth months in the U.S., making it an ideal time to enhance your birthday marketing.
- Offer complimentary upgrades, like a free aromatherapy add-on or a small product with their service.
- Personalize birthday emails with exclusive discounts or special offers to make clients feel appreciated.
How to make spa campaigns shine
Success starts with thoughtful planning. Here are actionable tips to elevate your July campaigns:
- Promote early: Build excitement and secure bookings by advertising campaigns in advance.
- Personalize offers: Use client history to craft tailored promotions, increasing rebookings.
- Track and optimize: Analyze past campaign performance to refine your approach. Monitor engagement and client feedback for insights.
Elevate your spa marketing this July
July is bursting with opportunities to connect with clients and grow your spa’s business. By aligning your offerings with seasonal trends and key events, you can drive bookings, boost retail sales, and build lasting relationships.
Need help planning your marketing strategy? Download the Q3 spa marketing calendar for a complete guide to key dates, creative ideas, and expert tips to maximize your results this summer.
Here’s to a successful July!
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