Karin Moestam, Guest Writer
Karin has worked in the intersection between beauty, wellness, and technology for years. She loves helping brands succeed by sharing her knowledge about industry trends and best practices. When she’s not writing, you can usually find her curled up with a good book or enjoying nature alongside her giant dog.
Latest from Karin Moestam
Customer data insights for barbershop owners: What your clients really want
Clients visit their local barbershop for great cuts and premium grooming services – but there’s a lot more to their visit than the services. Your clients will encounter your brand at touchpoints before, during, and after service, forming a lasting positive – or negative – impression. That impression translates into your rate of client retention […]
How to unlock upsell potential: Strategies to boost salon and spa revenue
If you want to increase revenue at your salon or spa – without adding chairs, treatment rooms or staff – offering add-on services and retail products is essential. You’ll boost your bottom line, help your staff earn higher commissions, and satisfy your clients with services that will build brand loyalty. But every great revenue growth […]
The 4 biggest software pains for salon and spa staff
Your in-store team uses your salon and spa software more than anyone else. Learn about common issues they might face, and how to improve their experience.
How to support your high-demand service providers and grow your business revenue
Your superstar providers open the door to higher revenue for your business… and higher tips for them. These strategies will benefit their career and your business.
5 ways to create a recession-proof beauty and wellness business
In the midst of inflation and increasing costs, here are five strategies to help your business stay ahead of the curve during any economic downturn.
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Why your salon or spa guests visit less – and how to get them back
How are you maintaining visit frequency and stopping customer churn at your salon or spa? See common reasons clients leave, and how you can prevent it.
Switching to better salon and spa software: What to look for, Part 2 – The guest experience
With salon and spa guest expectations constantly evolving, your business software has to keep up. Is it time to switch software? Find out here.
The secret to easier inventory management at salons and spas
Stock takes and purchase orders can be time-consuming chores for salon and spa staff. Make them quick, easy, and accurate with these essential tips.
Create incredible experiences for your salon and spa guests
A skilled, motivated team is key to boost guest satisfaction and staff retention. Learn how to make staff development part of your business strategy.
Protect against revenue loss with these 4 online booking tactics for salons and spas
Online booking is not just a digital appointment book – it’s a strategic tool. These online booking strategies help you boost revenue and reduce no-shows.
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