Smita Srivastava

Smita Srivastava

Guest Contributor

Smita is a Senior Product Marketing Manager at Zenoti, focused on helping medspas understand and get real value from new technology. Over the past four years, she has worked closely with medspa owners and providers to bring clarity and purpose to Zenoti’s innovations. Today, she’s passionate about making the latest in tech — including AI — simple, useful, and impactful for every medspa.


Latest from Smita Srivastava

neurotoxin-inventory-tracking
Medspa8 min read

The unit that should do three things at once

What injectable inventory tracking software really has to solve — unit-level deduction from the chart, batch/lot traceability for recalls, and cost-of-goods visibility. Includes the FDA warning letter that makes the case.

Cheryl ColeCheryl Cole

injectable-filler-clinic-management-guide
Medspa11 min read

Injectable clinic management software: the operator's guide

What actually breaks in an injectable practice and the one test that tells you whether your software is built for it — charting, inventory, consent, photos, AI documentation, and retention.

Cheryl ColeCheryl Cole

before-after-photo-protocols
Medspa10 min read

Before/After photo protocols for injectable clinics

How med spas take before and after photos: angle and lighting standards, guided capture, patient photo consent forms, HIPAA storage rules, and marketing compliance — with Zenoti's AI Photo Manager.

Cheryl ColeCheryl Cole

injectable-patient-retention
Medspa9 min read

The 37% problem: how injectable clinics fix their first-rebook cancellation rate

Why injectable patients cancel first-rebook appointments, six medspa rebooking strategies that fix it, treatment-cycle reminder timing, and AI-driven churn prediction — from Zenoti's 2026 Benchmark Report.

Cheryl ColeCheryl Cole

medspa-charting-software
Medspa12 min read

Medspa charting software: what it does, what to look for, and how Zenoti handles it

Everything medspas need to know about clinical charting software — SOAP notes, injection site documentation, laser records, AI-assisted charting, and photo-linked documentation. How Zenoti handles all of it.

Cheryl ColeCheryl Cole

eprescribe-medical-spa
Medspa7 min read

E-prescriptions for Medical spas: a complete guide for 2026

The complete guide to e-prescriptions for medical spas — what ePrescribe does, what to look for, and how Zenoti's Surescripts integration handles GLP-1s, compound medications, and controlled substances.

Cheryl ColeCheryl Cole

How to price botox & filler treatments: a medspa operator's guide
Medspa8 min read

How to price botox & filler treatments: a medspa operator's guide

Botox pricing models compared, the full treatment cost breakdown, positioning tiers from $9 to $25+ per unit, package and membership economics, and dynamic pricing — a medspa operator's guide by Zenoti.

Cheryl ColeCheryl Cole

Why reactive management is costing beauty and wellness businesses more than they realize
Salon and Spa9 min read

Why reactive management is costing beauty and wellness businesses more than they realize

New guest visits are down across the industry in 2026. See how predictive AI helps salons and spas prevent revenue loss from stockouts, scheduling gaps, and silent churn.

Cheryl ColeCheryl Cole

Medical spa management software in use — the 7 best medspa platforms of 2026, reviewed
Medspa18 min read

The 7 best medspa software platforms of 2026 (Reviewed)

The 7 best medspa software platforms of 2026, reviewed for HIPAA compliance, EMR, charting, and practice growth. Zenoti leads for growing and multi-location medspas. See the comparison.

Cheryl ColeCheryl Cole

7 silent red flags that mean it's time to switch your medspa software (before growth stalls)
Medspa11 min read

7 silent red flags that mean it's time to switch your medspa software (before growth stalls)

Spot hidden signs your medspa has outgrown its software and see what modern, AI-ready systems offer for better workflows, compliance, and predictable growth.

Melanie FourieMelanie Fourie

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