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Everything spa owners and managers need to thrive and grow. Learn from spa brands just like yours, and from the experts at The Check-In and Zenoti.

4 key spa consumer trends every business owner should know for 2025

Discover the top spa trends for 2025 based on insights from 1,400+ U.S. consumers. Learn what customers value and how to grow your business.

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Digital front desk solutions for wellness brands
Digital front desk solutions for wellness brands
Where growth happens first: Why your front desk deserves a digital upgrade

Discover how digital front desk solutions can help salons and spas streamline operations, boosting growth and easing stress in your business.

Picture of a crowded salon front desk, representing US tax changes
Picture of a crowded salon front desk, representing US tax changes
Quick guide: 2025 U.S. tax changes for beauty and wellness businesses

Explore what you can expect from new tax laws at a glance.

Spa marketing ideas for September
Spa marketing ideas for September
September marketing guide for spas: Key dates and creative ideas

Explore the fall marketing ideas you need to foster success this September.

Salon team in a good salon culture
Salon team in a good salon culture
9 ways to reduce staff turnover in salons and spas in 2025

Is staff turnover costing you? Use these retention strategies to keep your best providers and build a thriving team.

Wellness experts on stage at Innergize 2024
Wellness experts on stage at Innergize 2024
Delight and multiply: 7 ways to turn customer satisfaction into growth – from the experts

Wellness leaders from Skin Clique and The DRIPBaR share the innovative strategies they’ve used to build loyalty and drive success.

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Salon owner enjoying 2025 tax cuts during service checkout
Salon owner enjoying 2025 tax cuts during service checkout
The 2025 U.S. tax overhaul: Key changes for the beauty and wellness industry

What every salon, spa, and wellness professional needs to know about the new U.S. tax bill.

Gift card timing infographic
Gift card timing infographic
Infographic: Gift card sales tips | The best seasons and services for sales by industry

What’s better than driving demand and delighting new guests? Doing it year-round. Discover the benefits of strategic gift card sales.

August marketing ideas for spas
August marketing ideas for spas
Spa marketing for August: Key dates and campaign ideas

August holds pivotal marketing opportunities for spas, and now is the time to ramp up campaigns. Find key marketing ideas and inspo here.

Adam Arnette, Jonathan Millet and Samael Tejada at a panel session at Innergize 2024
Adam Arnette, Jonathan Millet and Samael Tejada at a panel session at Innergize 2024
Crafting 5-star social media marketing strategies for beauty and wellness brands – from the experts

Innovative industry leaders from Removery, Townhouse, and Liquivida share proven strategies on leveraging social media marketing to grow your brand.

Business owner working to attract wellness clients
Business owner working to attract wellness clients
How to master your online presence and attract wellness clients

Learn actionable strategies for growing your wellness business online with tips to optimize visibility, build trust, and increase bookings. 

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