The Check in

Check in to see how other Wellness Brands are winning and thriving. Check out with the insights you need to grow yours.

Get our Newsletter

The Q4 2025 beauty and wellness marketing calendar

Finish the year on a strong with a marketing calendar designed to boost your campaigns, maximize engagement, and set the stage for a successful year ahead.

2025 Q4 beauty and wellness marketing calendar

Could your business be leaving money on the table during the busiest shopping months of the year?
This industry-specific Q4 marketing calendar is your step-by-step guide to maximizing revenue, engaging clients, and securing more bookings during the busiest time of the year.
Packed with actionable campaign ideas, must-know dates, and data-driven insights, you can start planning now to ensure you end 2025 strong.

The Q4 2025 marketing calendar is ideal for beauty and wellness businesses looking to:
  • Fill your books during the holiday rush, New Year’s prep, and winter wellness season
  • Freshen up your marketing with creative ideas relevant to your industry
  • Make the most of high-traffic holidays and seasonal promos
Inside the Q4 calendar, you'll find:
  • 30+ revenue-driving dates from October to December (think National Retinol Day, Black Friday, and more)
  • Creative campaign ideas for every opportunity, including holiday specials, "self-care for the season" promos, and unique ways to connect with clients during festive occasions
  • Data-backed insights and strategies to fill your schedule and keep clients coming back with personalized offers
Picture of a Q4 marketing calendar for beauty and wellness businesses

This Q4 marketing calendar is a roadmap to leveraging seasonal peaks for record-breaking revenue, perfect for salons, spas, medspas, and fitness brands.

Book your bi-weekly check-in for industry tips, trends, and insights to grow your brand

Written by

Emily Holzer, Content Specialist

Combining a passion for writing, data, and helping small businesses thrive, Emily loves building resources to help lift beauty and wellness professionals higher. Outside of the office, you can find her on a longboard or behind a chess board. Fun fact: Emily has donated Fun fact: Emily has donated 9 ponytails (so far) across 5 hair loss charities in the U.S.

Reviewed by

Cheryl Cole, Managing Editor

Cheryl uses her background in journalism to help brands bring their unique stories to life. Passionate about content strategy, she has extensive experience leading both print and digital publications. As managing editor of The Check-In, Cheryl is committed to providing wellness professionals with high-quality, tailored content designed to help grow their brands.

Your standing appointment for business growth — delivered straight to your inbox

Get the latest industry tips, trends, and insights to grow your brand.