The Check in

Check in to see how other Wellness Brands are winning and thriving. Check out with the insights you need to grow yours.

Get our Newsletter

AI receptionists vs. call answering systems: Key differences for salons and spas

What is the difference between an AI receptionist and a call answering system for salons and spas? Find the right front desk solutions for your business.

AI receptionist for wellness brands

If you've ever been frustrated by a robot answering machine, you're not alone. For many, the idea of an AI receptionist brings back memories of frustrating, impersonal call bots that never seem to understand what you're saying.

So, why all the hype?

It turns out, not all automated call answering systems are created equal. There's a big difference between outdated answering machines and today's advanced AI-powered receptionists — and understanding that difference is key to creating a better experience for your clients and your team.

Let's explore what sets AI receptionists apart, what they can actually do, and why they're changing the game for modern salons and spas.

What is a call bot? Automated call answering system overview

We've all been there: Stuck on hold in an endless loop with a robot that doesn't understand your questions but refuses to connect you with a human. Rather than helping clients, these automated answering machines drive away potential profits. 

Automated call systems — also known as call bots or IVR (Interactive Voice Response Systems) — are essentially glorified phone directories. They guide callers down rigid, pre-set paths in an attempt to save receptionists' time and quickly provide answers to common questions. These systems were designed to handle basic inquiries like:

  • "What's your salon's address?"
  • "Are you open right now?"
  • "When does the spa close?"

In these cases, a call bot routes the caller to a pre-recorded message with the relevant information. It's efficient… in theory.

In reality, today's clients rarely need to call for basic business information. In fact, when looking up your phone number (on Google, Maps, or your website), clients are bound to find their answers to these questions along the way. Business hours, address, reviews, even service menus — it's all right there.

So if someone is picking up the phone to call your business, it usually means they have a specific question or a unique situation that a directory system just can't handle.

Naturally, no modern salon or spa wants to risk their revenue or subject loyal clients to this kind of experience.

Industry Insight:
In 2025, 52% of salon and spa regulars say calling is always the easiest way to update their appointments.

Source: Salon and Spa Consumer Survey, Zenoti, 2025

What is an AI receptionist?

Enter the AI receptionist — a smarter, more human alternative to traditional call answering systems. An AI receptionist is an agentic software system integrated with your business management software. As a built-in integration, it can seamlessly handle standard software functions, such as cancelling, rescheduling, or booking appointments. 

Unlike old-school answering systems that follow rigid scripts, AI receptionists use natural language processing to understand real conversations. This means when a client calls, they can speak normally (just like they would to a human), and the AI can interpret, respond, and act accordingly.

  • Conversational understanding: They don't rely on numbered menus or keyword guessing. Callers can speak freely, and the AI can grasp context, intent, tone, and even handle multiple languages effectively.
  • Smart and helpful responses: AI can answer complex questions, provide real-time scheduling availability, handle appointment bookings, and even process reschedules or cancellations.
  • 24/7 availability: AI receptionists don't clock out. They're always available, ensuring no client call goes unanswered, even after hours.
  • Personalization: Advanced systems can recognize returning clients, reference previous appointments, and adjust their responses based on customer history.
  • Human backup when needed: The best AI receptionist systems know their limits. If a question goes beyond their scope, they can instantly transfer the call for a human to step in.
  • Tailored to your preferences: AI receptionists allow you to choose your own adventure. Want 100% call coverage, after-hours only, or just a tool to pick up the calls you miss? An AI receptionist can be tailored exactly to your preferences. From how it answers the phone until the moment it hangs up, every call is in your control. 

In short, an AI receptionist doesn't replace the personal touch your business is known for — it enhances it. It frees up your front desk team from repetitive calls, allows clients to get what they need faster, and spares clients from the robotic maze of an automated call answering system.

Industry Insight:
Not sure if 24/7 availability is that important? 50% of salon and spa regulars say they always or mostly need to call after-hours to manage appointments.

Source: Salon and Spa Consumer Survey, Zenoti, 2025
AI receptionists for wellness brands

What is the difference between an AI receptionist and a call answering bot

On the surface, both answering systems and AI receptionists aim to handle incoming calls without involving a live person. But that's where the similarities end. The difference between the two is like comparing a flip phone to a smartphone — one is functional, the other is smart, intuitive, and designed for today's world. Here's how they differ:

  • Interaction Style
    • Call Bots: Menu-based prompts, like "Press 1 for hours, press 2 for location."
    • AI Receptionists: Allow callers to speak naturally — "Hi, I'd like to book a haircut for Friday."
  • Understanding
    • Call Bots: Limited to specific keywords and scripted responses.
    • AI Receptionists: Use natural language processing to understand real human speech and respond appropriately. 
  • Flexibility
    • Call Bots: Follow rigid, pre-defined pathways.
    • AI Receptionists: Adapt to various questions, needs, languages, and conversation styles in real time.
  • Capabilities
    • Call Bots: Play basic recordings, route calls, or provide directory information.
    • AI Receptionists: Answer more specific questions, schedule appointments, manage calendars, and send confirmations.
  • Personalization
    • Call Bots: Treat every caller the same, regardless of history or preferences.
    • AI Receptionists: Can recognize returning clients, recall past appointments, and tailor the experience.
  • Client Experience
    • Call Bots: Often lead to frustration due to their robotic nature and limitations.
    • AI Receptionists: Offer a smooth, efficient, and human-like interaction.
  • After-Hours Support
    • Call Bots: Offer limited functionality outside business hours.
    • AI Receptionists: Available 24/7 to handle calls, even when your team is off the clock.
  • Escalation to a Human
    • Call Bots: Often make it difficult or slow to reach a live person, and clients may hang up before they get the chance to connect with your business. In fact, data shows that after just 3 minutes on hold, 52% of potential customers will hang up. That number jumps up to 83% after 5 minutes.
    • AI Receptionists: Can quickly escalate important calls to your staff. With a lower overall call volume reaching your team, it is easier for your front desk to intervene when they are needed most. 
  • Training
    • Call Bots: Must be constantly manually updated to convey even the most basic business updates. 
    • AI Receptionists: Allow you to simply upload documents and links so the AI receptionist can share all the information your front desk would. 
Tips on how to customize your AI receptionist

How to get clients and staff on board with your AI receptionist

The secret to getting both your clients and your team to love your AI receptionist? Make sure it's actually worth loving.

If the system you introduce is clunky, confusing, or leaves people more frustrated than helped, it won't matter how advanced it is — your clients will avoid it, and your staff will resent it.

But when your AI receptionist is smooth, smart, and genuinely helpful, it becomes an asset everyone appreciates.

Here's how to make sure that happens:

  • Choose the right technology: Invest in an AI receptionist that can hold real, natural conversations — not just an upgraded call bot. Ensure it actually works in favor of your business and staff. 
  • Train your team: Make sure your staff understands how the AI works, what it can do, and how it supports (not replaces) their roles. When your team feels empowered, they'll champion the change.
  • Test the experience yourself: Call your own business and interact with the system as a client would. If anything feels awkward or frustrating, tweak it before going fully live.
  • Collect feedback and improve: When you choose the best AI receptionist for your business, the power will be in your hands. You design the prompts and decide when it hands calls over to staff. Ask both clients and staff what they think after the AI has been running for a while. Use their input to fine-tune the experience and build trust.

A great AI receptionist won't just streamline your operations — it'll enhance your reputation. When done right, it becomes an extension of your brand: friendly, responsive, and reliable.

Industry Insight:
In 2025, 63% of salon and spa regulars see 24/7 receptionist access as extremely or very valuable.


More than half (55%) of salon and spa regulars are comfortable with an AI receptionist, with 36% saying they are very comfortable interacting with an AI receptionist instead of a human.

Source: Salon and spa consumer survey, Zenoti, 2025

Final thoughts: The future of AI receptionists

The days of frustrating, robotic phone menus are numbered. AI receptionists are ushering in a smarter, more human way to manage client calls—saving time, reducing stress, and elevating the overall experience for both clients and staff. 

By choosing the right technology and integrating it thoughtfully into your salon or spa, you're not just keeping up with the times—you're delivering the kind of service today's clients expect. When done right, an AI receptionist isn't just a tech upgrade — it's a game-changer. Explore the Zenoti AI receptionist to experience this tool for yourself. 

Ai receptionist for wellness brands

Ai receptionist FAQs

Can an AI receptionist handle calls?

Yes, an AI receptionist can handle most incoming calls for salons and spas, including booking appointments, rescheduling, answering FAQs, and providing business information. It’s fast, reliable, and available 24/7, ensuring your clients get the help they need when they need it.

Is AI replacing receptionists?

No, AI receptionists are designed to support your front desk team—not replace them. While the AI can handle many routine or repetitive calls, there will always be situations that require a human touch. Your staff remains essential for managing complex inquiries, offering personalized service, and building client relationships.

Does the AI receptionist work with my current phone number?

Yes, advanced tools (like Zenoti’s AI Receptionist) can integrate directly with your existing phone system without requiring a new phone number.

How do I set up the AI receptionist?

At Zenoti, you get a private number where you can set up, test, and configure the AI receptionist to your preferences. Once you feel ready, you can move the AI virtual receptionist over to your main number gradually or all at once.

What is the best AI receptionist voice?

The best AI receptionist voice is the one you choose yourself. At Zenoti, you can select the gender, tone, accent, speaking speed, and mood (like excited, neutral, or calm) to ensure your AI virtual receptionist’s voice reflects your brand.

Can AI receptionists handle multiple languages effectively?

Yes, the AI receptionist can detect and switch between pre-selected languages. You set the primary language of the AI receptionist (the language it will use to answer the phone), and then add additional languages accommodated within your business, allowing you to more easily schedule with a wide variety of clients.

Book your bi-weekly check-in for industry tips, trends, and insights to grow your brand

Written by

Emily Holzer, Content Specialist

Combining a passion for writing, data, and helping small businesses thrive, Emily loves building resources to help lift beauty and wellness professionals higher. Outside of the office, you can find her on a longboard or behind a chess board. Fun fact: Emily has donated Fun fact: Emily has donated 9 ponytails (so far) across 5 hair loss charities in the U.S.

Reviewed by

Cheryl Cole, Managing Editor

Cheryl uses her background in journalism to help brands bring their unique stories to life. Passionate about content strategy, she has extensive experience leading both print and digital publications. As managing editor of The Check-In, Cheryl is committed to providing wellness professionals with high-quality, tailored content designed to help grow their brands.

Your standing appointment for business growth — delivered straight to your inbox

Get the latest industry tips, trends, and insights to grow your brand.