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4 key spa consumer trends every business owner should know for 2025

Discover the top spa trends for 2025 based on insights from 1,400+ U.S. consumers. Learn what customers value and how to grow your business.

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3 Reasons to Go Paperless With Your Forms

Streamline your salon, spa or medical spa with paperless intake forms. Here are three ways Zenoti’s salon, spa, and medspa software helps you do just that.

4 Ways to Prevent No-Shows and Late Cancellations in Your Salon or Spa

Avoid the high cost of no-shows and last-minute cancellations with salon and spa appointment book features that reduce risks easily and conveniently.

Salon and spa business owner reducing pilferage
Salon and spa business owner reducing pilferage
9 ways to reduce pilferage in your spa or salon

All too often, employees and customers hide pilferage with creative techniques that mask the impact it’s having on your salon or spa’s bottom line. Here are nine simple strategies you can use to reduce pilferage in your salon or spa. 1. Monitor retail products Like most salons and spas, you probably display and sell retail […]

Client product consultation, representing 46 ways to sell more salon or spa retail
Client product consultation, representing 46 ways to sell more salon or spa retail
46 ways to sell more retail

If retail doesn’t account for 30 percent of your sales revenue, you have the potential to improve the profitability of your salon or spa.

Line of salon and spa products representing pilferage risks
Line of salon and spa products representing pilferage risks
Top 3 ways to manage pilferage at your spa or salon

Find 3 quick tips to prevent pilferage and protect your bottom line with strategies like transparency and proactive employee communication.

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Hairstylist appointment booked by "always on" marketing strategy
Hairstylist appointment booked by "always on" marketing strategy
Optimize ‘always-on’ marketing at salons, spas, medspas, and fitness centers

The first step to getting more customers through the door is crafting the right marketing strategy. And for businesses that rely on close relationships with their customers, like salons, spas, medical spas, and fitness centers, sending text and email messages is particularly effective. The downside is that most staff are too busy to send personal […]

5 Tips to Design Perfect Birthday Email

Birthday mails done right can help to build a strong customer engagement for spa, salons and medspas. Check out 5 simple tips to make birthday emails more engaging.

Business owner turning receipts into a marketing opportunity
Business owner turning receipts into a marketing opportunity
Turn your receipts into a huge marketing opportunity.

Every time a customer visits your spa or salon, you’re likely generating a receipt. It’s something that clients glance over when handed a printed receipt or sent an emailed receipt. That makes receipts the perfect marketing vehicle. Check out these 7 ideas on using receipts to increase revenue, customer engagement & more 1) Promote Specials Print a coupon […]

Cancelled salon and spa appointment icon
Cancelled salon and spa appointment icon
Enforce Cancellation & No Show Fees

You can choose to enforce customer cancellation or no-show fees. Our end-to-end capabilities cover a variety of scenarios intended to protect spa, salon or medspa business as well as keep your customers informed of your policies. Here’s how it works. If you want to implement a cancellation or no-show fee, you’ll first need to standardize […]

Receptionist upselling the spa to hotel guests
Receptionist upselling the spa to hotel guests
Upsell Your Spa To Hotel Guests

If you run a spa or salon that’s part of a hotel or resort, you have different needs from a typical day spa. One of your biggest assets is that you have a captive audience that you can convert into customers. By integrating your software with the hotel’s software you have the ability to better […]

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