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4 key spa consumer trends every business owner should know for 2025

Discover the top spa trends for 2025 based on insights from 1,400+ U.S. consumers. Learn what customers value and how to grow your business.

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4 Back-to-School Sales Ideas for Your Salon or Spa

Offer extra discounts on end-of-season products to clients who come in for a service or offer customers a discount on future visits when they pre-book in August

7 must-haves on your spa, salon or barbershop website

Discover 7 simple tips to transform your spa, salon, or barbershop website into a powerful tool that attracts and retains customers.

5 Tips to Increase Pre-Booking

Pre-booking boosts customer retention at your salon or spa. But did you know pre-booking could also increase customer visit frequency and revenue?

3 Reasons to Go Paperless With Your Forms

Streamline your salon, spa or medical spa with paperless intake forms. Here are three ways Zenoti’s salon, spa, and medspa software helps you do just that.

4 Ways to Prevent No-Shows and Late Cancellations in Your Salon or Spa

Avoid the high cost of no-shows and last-minute cancellations with salon and spa appointment book features that reduce risks easily and conveniently.

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9 ways to reduce pilferage in your spa or salon

All too often, employees and customers hide pilferage with creative techniques that mask the impact it’s having on your salon or spa’s bottom line. Here are nine simple strategies you can use to reduce pilferage in your salon or spa. 1. Monitor retail products Like most salons and spas, you probably display and sell retail […]

Client product consultation, representing 46 ways to sell more salon or spa retail
Client product consultation, representing 46 ways to sell more salon or spa retail
46 ways to sell more retail

If retail doesn’t account for 30 percent of your sales revenue, you have the potential to improve the profitability of your salon or spa.

Line of salon and spa products representing pilferage risks
Line of salon and spa products representing pilferage risks
Top 3 ways to manage pilferage at your spa or salon

Find 3 quick tips to prevent pilferage and protect your bottom line with strategies like transparency and proactive employee communication.

Hairstylist appointment booked by "always on" marketing strategy
Hairstylist appointment booked by "always on" marketing strategy
Optimize ‘always-on’ marketing at salons, spas, medspas, and fitness centers

The first step to getting more customers through the door is crafting the right marketing strategy. And for businesses that rely on close relationships with their customers, like salons, spas, medical spas, and fitness centers, sending text and email messages is particularly effective. The downside is that most staff are too busy to send personal […]

5 Tips to Design Perfect Birthday Email

Birthday mails done right can help to build a strong customer engagement for spa, salons and medspas. Check out 5 simple tips to make birthday emails more engaging.

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