4 key spa consumer trends every business owner should know for 2025
Discover the top spa trends for 2025 based on insights from 1,400+ U.S. consumers. Learn what customers value and how to grow your business.
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3 Ways a Training Program Increases Employee Retention
In the midst of the Great Resignation, beauty & wellness businesses are struggling to retain talent. Learn how education can increase employee retention.
How to choose the best POS software for your small business
A great POS software is essential for your small business. The right system can manage your spa or salon’s billing, inventory, guest experience, and more.
Top 5 New Year’s resolutions for beauty and wellness businesses
Intuitive management software allows you to get back to serving your guests faster. Learn the software features you need for your 2025 business resolutions.
3 Reasons Why Employee Training is Key to Business Success
Access to ongoing training and education has proven business benefits. Discover 3 reasons why it’s key to the success of your beauty and wellness business.
4 ways to boost gift card sales this holiday season
Do you know on average, Zenoti customers sell 5x more gift cards during November and December than the rest of the year combined?
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Technology: The Secret Weapon for Growing Spa & Salon Businesses
Is your time stretched too thin? It’s time to strengthen your beauty and wellness business strategy. Read how salon businesses use technology to fuel growth.
Salon and spa Mother’s Day marketing: Inspirational ideas to drive success
Boost sales and brand awareness this Mother’s Day with eight easy strategies that will help your salon or spa take advantage of the estimated $33 billion spend.
Turn clients into champions: Salon and spa referral marketing 101
83% of happy clients are willing to refer, but only 29% do. Tap into the other 54% with a salon and spa referral marketing program. Learn how.
6 Best Practices: Tips to Get the Most from Your SMS Marketing
Did you know that SMS marketing, when done correctly, outperforms email marketing?Research shows that text open rates can reach up to 98% compared to 20% for email. That alone is compelling enough for you to consider moving some of your salon marketing campaigns from email to SMS.
Choosing the right salon and spa management KPIs
We make choosing the right salon and spa management KPIs easy by breaking down the key business areas to focus on and measure.
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