4 key spa consumer trends every business owner should know for 2025
Discover the top spa trends for 2025 based on insights from 1,400+ U.S. consumers. Learn what customers value and how to grow your business.
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Turn clients into champions: Salon and spa referral marketing 101
83% of happy clients are willing to refer, but only 29% do. Tap into the other 54% with a salon and spa referral marketing program. Learn how.
6 Best Practices: Tips to Get the Most from Your SMS Marketing
Did you know that SMS marketing, when done correctly, outperforms email marketing?Research shows that text open rates can reach up to 98% compared to 20% for email. That alone is compelling enough for you to consider moving some of your salon marketing campaigns from email to SMS.
Choosing the right salon and spa management KPIs
We make choosing the right salon and spa management KPIs easy by breaking down the key business areas to focus on and measure.
5 Crucial SEO Tips for Salons, Spas, and Medspas
Top five SEO tips for salons, spas and medspa businesses to boost their business. Understand how nurturing customer relationships boost SEO in the long run.
How to turn first time gift card users into repeat customers
Learn how to turn holiday gift card users into loyal, repeat customers. Discover 6 strategies to retain first-time guests and boost customer loyalty.
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Boosting Your Business Through Online Reviews
Salon and spa business owners are looking for ways to make sure they stand out from the crowd. One great way to increase your visibility and establish trust with potential clients is to boost your online reviews. Since a reported 91% of customers check online reviews to make their buying decisions, now is the time […]
3 Surprising Benefits of Online Booking for Salons and Spas (When It’s Done Right!)
Are you getting the most out of your online salon booking system? Does your spa’s online scheduling system elevate your employee and guest experiences?
4 Best practices for salon and spa online booking that converts
Customers expect the ease and convenience of online booking. Ensure your online spa or salon booking system is designed to convert customers.
4 Ways to Boost Fall Sales in Your Salon or Spa
As a salon or spa owner, it’s tempting to think you’ve got your fall promotions strategy down pat. But each new season also brings new trends, new techniques and, most importantly, new opportunities to boost revenue in your salon or spa.
5 ways mobile apps build a better customer experience for salon and spa guests
Mobile apps enhance customer experiences with salon and spas. Here’s why you should ensure your customers have access to your spa or salon appointment app.
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