Turn your receipts into a huge marketing opportunity.

Every time a customer visits your spa or salon, you’re likely generating a receipt. It’s something that clients glance over when handed a printed receipt or sent an emailed receipt. That makes receipts the perfect marketing vehicle.

Print a coupon for the guest’s next visit directly on the receipt. To make it truly impactful, have the coupon print an offer targeted to the guest’s preferences, visit history, and spend history. For example, the system would know to try to upsell a guest who just received a 60-minute massage to a 90-minute massage for their next visit. For a guest who already takes 90-minute massages, the offer could promote a discount on a scrub.

There are a number of ways to collect feedback using Zenoti, like setting up a tablet at the front desk to capture feedback before the guest even leaves, or setting up a follow-up email that requests the customer to share feedback. You can also choose to solicit feedback directly from a receipt. You let your customers know you value their feedback and make it easy for them to share the feedback with you. This single initiative helps you gain insight into understanding the pain points in your customer journey and helps you work towards creating an effortless experience.

An online salon booking system helps free your front desk and enables them to focus on guests who are on site. Use your receipt to encourage online bookings - you might do this simply by announcing your online booking support and mobile app. Or, you could even offer an incentive for online bookings.

Promote your gift cards on the receipt. By linking to your online gift card store, you can showcase your collection of gift cards and holiday gift cards, and also make it easy for guests to buy them instantly.

The e-commerce industry has been doing this for a while. Giants like Amazon use this technique effectively to upsell and cross-sell. Typically, your service provider would recommend products at the end of the service to guests, to help them continue to retain the benefits of the service. For example, a hair serum at the end of a hair-straightening session. You can do the same in your eReceipts to complement the guest’s in-store experience by showing recommended products. A link to your online store completes the cycle, builds awareness of your online store, and makes it easy for your guests to make the purchase. (Looking for tips on selling more retail? Download our free eBook, Proven Methods to Boost Retail Sales)

Also Read: Blog post about Retail promotions

Your staff deserves a little love and attention. Consider using the receipt to welcome new staff and announce them to your customer base. It adds a personal touch to your communication and helps to motivate and reward staff.

Social media is a great vehicle to keep guests engaged and stay top of mind. But do your guests know about your social accounts? Include links to your accounts and encourage guests to share their reviews.

Most salons and spas are still using printed receipts, but emailing receipts saves money, time, and is more eco-friendly. eReceipts are also a better method to carry your marketing messages. Email receipts have an open rate of 70.90%, which is much higher than that of marketing emails, which averages at 17.19%. eReceipts are opened more than marketing emails largely because their content is transactional in nature and because of the trust built from the visit itself.

Know more about salon management software.

Zenoti allows you to email receipts directly from the POS, and gives your business full control over customizing your email receipts. The WYSIWYG editor allows you to easily update your receipt - whether it's just a plain text message or by including your own images. Already a Zenoti client and want help building the perfect receipt? Our support team will be happy to help, contact us at [email protected].