4 key salon consumer trends every business owner should know in 2025
Discover the top salon customer trends and key insights from the 2024 Salon and Spa Consumer Survey. Learn what clients want—and don’t want—in 2025 and beyond.
Top Articles and Resources
Related Categories
Recent in Salon
From facials to tech-driven skincare: The esthetician’s role is evolving — are you ready?
Learn how estheticians blend hands-on care with AI-powered personalization and upsells — perfect for clients and future-ready spa pros.
What Gen Zers and millennials want from wellness brands
What do millennial and Gen Z clients want from wellness brands? From personalized services to digital-first solutions, explore how to engage this audience.
Top revenue-driving beauty salon services and how to optimize them
Boost profits with high-demand beauty salon services. Learn what works, how to optimize pricing, and drive bookings that grow revenue.
Study: Which U.S. cities are the ultimate hubs for wellness in 2025?
See where self-care thrives, and where there’s room to grow. Discover the top cities based on fitness, healthy food, personal care, and wellness culture.
2025 Survey: The state of tipping in salons
How are tipping trends changing? Discover how Americans tip in salons, why confusion persists, and what stylists truly prefer.
Get your bi-weekly newsletter with industry tips, trends, and insights to grow your brand.
Subscribe now
June 2025 marketing ideas: Must-know dates and creative tips for beauty and wellness brands
Explore key marketing dates and tips to connect with clients, celebrate renewal, and boost your beauty or wellness business this June.
Inside the data: Top 5 beauty and wellness industry trends for 2025
Discover the key trends from the 2025 Beauty and Wellness Benchmark Report and actionable insights to grow your business.
Infographic: The cost of a no-show | How missed appointments impact your bottom line
Lost time, lost revenue, lost loyalty. See how no-shows quietly hurt your business — and what you can do about it.
The definitive guide to growth 2025
This guide reveals the exact tactics that matter most for discoverability, guest retention, and personalization.
The 2024 salon and spa consumer survey results
Discover key insights from 1,400+ beauty and wellness customers. Get exclusive trends and actionable tips to stay ahead and boost satisfaction.
Your standing appointment for business growth — delivered straight to your inbox
Get the latest industry tips, trends, and insights to grow your brand.