June 2025 marketing ideas: Must-know dates and creative tips for beauty and wellness brands

Welcome to summer’s opening act! June is radiant, bold, and unapologetically fun – cue the sunshine, longer days, and all the good vibes your clients are craving.

Each month offers its own charm, brimming with opportunities to connect with your clients and showcase what makes your brand special. For the sun-soaked beginnings of summer, it's all about renewal, celebration, and boosting radiance – for your customers and your business. 

Here’s how you can make the most of every key marketable opportunity this month, turning June's natural energy into unforgettable experiences for your clients.  

Make the hydration conversation loud and clear. Whether promoting replenishing facials, lightweight skincare, or SPF-packed gift boxes, position your products and services as the cure for summer skin woes. National Hydration Day (June 23) offers a thematic boost to campaigns focused on keeping skin healthy in the heat. 

Father’s Day (June 15) isn’t just about grilling tools and ties anymore. This is your moment to introduce the men in your clients’ lives to self-care without the stigma. Gift cards for calming massages, beard-care products, or a special “Dad’s Day Out” relaxation package are just the ticket. 

National Best Friends Day (June 8) and National Selfie Day (June 21) are two opportunities to merge fun with business. Offer a “Bring a Friend” promo and set up a selfie station in-store. Encourage clients to share their experience on social media while tagging your business, making your services something to talk about. 

Want more key dates and campaign ideas for June? Download the full Q2 Beauty and Wellness Marketing Calendar for a clear roadmap to boost revenue, attract new customers, and build loyalty.