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Fitness

Everything fitness studio owners and managers need to thrive and grow. Learn from fitness brands just like yours, and from the experts at The Check-In and Zenoti.

Fitness studio class with an instructor working to boost online reputation
Fitness studio class with an instructor working to boost online reputation
The secret to fitness studio growth: Referral programs that actually work 

Discover how fitness studios can boost memberships and build stronger communities with gym referral program ideas that truly deliver. Learn key strategies, real-world examples, and tips to create a program your members will love.

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Recent in Fitness

Gym compliance in 2025
Gym compliance in 2025
What fitness centers need to know about waivers, liability and legal compliance (2025 update) 

Learn how fitness centers can stay compliant in 2025 with enforceable waivers, ADA rules and secure data practices. A must-read for gym owners and operators.

Gift card timing infographic
Gift card timing infographic
Infographic: Gift card sales tips | The best seasons and services for sales by industry

What’s better than driving demand and delighting new guests? Doing it year-round. Discover the benefits of strategic gift card sales.

Fitness class marketing ideas for August
Fitness class marketing ideas for August
August fitness marketing ideas: Key dates and campaigns

Give your fitness center’s marketing an upgrade this August with seasonal tips and fresh campaign ideas to attract clients and keep them coming back.

Fitness membership guides
Fitness membership guides
Quick guides: How to build a scalable fitness business model and membership system

Explore quick guides to choosing the right fitness business model and creating flexible membership tiers that drive growth and member loyalty.

Gym KPI tracking
Gym KPI tracking
Checklist: The 5 gym KPIs you should be tracking (but probably aren’t)

Discover 5 overlooked gym KPIs that go beyond attendance and revenue. Track what really drives growth, boosts retention, and uncovers hidden profit opportunities.

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Fitness front desk tracking
Fitness front desk tracking
5 profit-boosting fitness business metrics you’re not tracking (but should be) 

Discover five advanced gym KPIs that go beyond attendance and revenue to improve your gym performance tracking and uncover what’s really driving growth.

Fitness ambassador programs
Fitness ambassador programs
How to build a gym ambassador program that actually drives growth

Turn your online presence into a member acquisition machine with a gym ambassador program. Boost conversions, strengthen loyalty, and grow your brand authentically.

Honey + Hive studio group fitness class
Honey + Hive studio group fitness class
The ultimate guide to fitness studio memberships: Pricing, packaging, and retention 

Learn how to create gym membership packages that drive retention and revenue through smart pricing, automation, and member engagement strategies.

Adam Arnette, Jonathan Millet and Samael Tejada at a panel session at Innergize 2024
Adam Arnette, Jonathan Millet and Samael Tejada at a panel session at Innergize 2024
Crafting 5-star social media marketing strategies for beauty and wellness brands – from the experts

Innovative industry leaders from Removery, Townhouse, and Liquivida share proven strategies on leveraging social media marketing to grow your brand.

Business owner working to attract wellness clients
Business owner working to attract wellness clients
How to master your online presence and attract wellness clients

Learn actionable strategies for growing your wellness business online with tips to optimize visibility, build trust, and increase bookings. 

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