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Quick guides: How to build a scalable fitness business model and membership system

Explore quick guides to choosing the right fitness business model and creating flexible membership tiers that drive growth and member loyalty.

Fitness membership guides

Every studio is different, and so are your members. That’s why choosing the right business model and designing flexible membership tiers is essential for long-term growth.

These two quick-reference visuals break down:

Fitness business models — class-based, open-gym, and hybrid — so you can match your operations to your audience’s needs.

Smart membership tiering that grows with your members, from casual drop-ins to lifestyle-driven regulars.

Want to understand which model fits your studio? Curious how to build pricing tiers that boost retention and revenue?

Whether you’re launching a new studio or refining your existing setup, use these two visuals to guide smarter decisions that boost retention, revenue, and member satisfaction.

Fitness business model cheat sheet

Explore class-based, open-gym, and hybrid models to find the right business structure for your gym or studio.

Choosing the right business model for your fitness brand - visual

Smart fitness membership tiers

Memberships secure monthly (or annually), recurring revenue for your fitness studio.

Designing Smart Membership Tiers That Grow With Your Members

For a deeper dive into memberships, pricing, packaging, and retention strategies, check out The ultimate guide to fitness studio memberships.

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Written by

Cheryl Cole, Managing Editor

Cheryl uses her background in journalism to help brands bring their unique stories to life. Passionate about content strategy, she has extensive experience leading both print and digital publications. As managing editor of The Check-In, Cheryl is committed to providing wellness professionals with high-quality, tailored content designed to help grow their brands.

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