Quick guides: How to build a scalable fitness business model and membership system
Explore quick guides to choosing the right fitness business model and creating flexible membership tiers that drive growth and member loyalty.

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Every studio is different, and so are your members. That’s why choosing the right business model and designing flexible membership tiers is essential for long-term growth.
These two quick-reference visuals break down:
Fitness business models — class-based, open-gym, and hybrid — so you can match your operations to your audience’s needs.
Smart membership tiering that grows with your members, from casual drop-ins to lifestyle-driven regulars.
Want to understand which model fits your studio? Curious how to build pricing tiers that boost retention and revenue?
Whether you’re launching a new studio or refining your existing setup, use these two visuals to guide smarter decisions that boost retention, revenue, and member satisfaction.
Fitness business model cheat sheet
Explore class-based, open-gym, and hybrid models to find the right business structure for your gym or studio.

Smart fitness membership tiers
Memberships secure monthly (or annually), recurring revenue for your fitness studio.

For a deeper dive into memberships, pricing, packaging, and retention strategies, check out The ultimate guide to fitness studio memberships.
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