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Fitness

Everything fitness studio owners and managers need to thrive and grow. Learn from fitness brands just like yours, and from the experts at The Check-In and Zenoti.

Fitness studio class with an instructor working to boost online reputation
Fitness studio class with an instructor working to boost online reputation
The secret to fitness studio growth: Referral programs that actually work 

Discover how fitness studios can boost memberships and build stronger communities with gym referral program ideas that truly deliver. Learn key strategies, real-world examples, and tips to create a program your members will love.

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Recent in Fitness

Fitness front desk tracking
Fitness front desk tracking
5 profit-boosting fitness business metrics you’re not tracking (but should be) 

Discover five advanced gym KPIs that go beyond attendance and revenue to improve your gym performance tracking and uncover what’s really driving growth.

Fitness ambassador programs
Fitness ambassador programs
How to build a gym ambassador program that actually drives growth

Turn your online presence into a member acquisition machine with a gym ambassador program. Boost conversions, strengthen loyalty, and grow your brand authentically.

Honey + Hive studio group fitness class
Honey + Hive studio group fitness class
The ultimate guide to fitness studio memberships: Pricing, packaging, and retention 

Learn how to create gym membership packages that drive retention and revenue through smart pricing, automation, and member engagement strategies.

Adam Arnette, Jonathan Millet and Samael Tejada at a panel session at Innergize 2024
Adam Arnette, Jonathan Millet and Samael Tejada at a panel session at Innergize 2024
Crafting 5-star social media marketing strategies for beauty and wellness brands – from the experts

Innovative industry leaders from Removery, Townhouse, and Liquivida share proven strategies on leveraging social media marketing to grow your brand.

Business owner working to attract wellness clients
Business owner working to attract wellness clients
How to master your online presence and attract wellness clients

Learn actionable strategies for growing your wellness business online with tips to optimize visibility, build trust, and increase bookings. 

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gym management software guide
gym management software guide
Choosing the right gym management software: A comprehensive buyer’s guide

Compare features, pricing, and integrations to choose the best gym management software for your fitness business.

Fitness studio marketing ideas for Q3 2025
Fitness studio marketing ideas for Q3 2025
July marketing ideas for fitness studios and gyms: Key dates and campaigns

Take your fitness center’s marketing to new heights this July with seasonal marketing insights and fresh campaign ideas.

Keep clients coming back
Keep clients coming back
The Q3 2025 beauty and wellness marketing calendar

Boost bookings and profits with the ultimate Q3 beauty and wellness calendar. Find unique marketing ideas, key dates, and seasonal tips to grow your brand.

Gen Z and millennials wellness trends
Gen Z and millennials wellness trends
What Gen Zers and millennials want from wellness brands 

What do millennial and Gen Z clients want from wellness brands? From personalized services to digital-first solutions, explore how to engage this audience.

The top U.S cities for wellness in 2025.
The top U.S cities for wellness in 2025.
Study: Which U.S. cities are the ultimate hubs for wellness in 2025?

See where self-care thrives, and where there’s room to grow. Discover the top cities based on fitness, healthy food, personal care, and wellness culture.

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