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What is an esthetician
What is an esthetician
From facials to tech-driven skincare: The esthetician’s role is evolving — are you ready?

Learn how estheticians blend hands-on care with AI-powered personalization and upsells — perfect for clients and future-ready spa pros.

Smiling aesthetics professional representing successful aesthetics marketing
Smiling aesthetics professional representing successful aesthetics marketing
The science of aesthetics marketing: Using data to drive medspa growth

Unlock the power of data-driven medspa marketing. Discover how client insights, analytics, and automation improve patient retention, increase ROI, and accelerate business growth.

Fitness studio class with an instructor working to boost online reputation
Fitness studio class with an instructor working to boost online reputation
The secret to fitness studio growth: Referral programs that actually work 

Discover how fitness studios can boost memberships and build stronger communities with gym referral program ideas that truly deliver. Learn key strategies, real-world examples, and tips to create a program your members will love.

2024 Innergize panel, Innovating beauty: Creative trendsetting in salons
2024 Innergize panel, Innovating beauty: Creative trendsetting in salons
Innovating beauty: Creative trendsetting in salons – from the experts

Industry experts Jereme Bokitch, Rochelle Peetoom, and John Carreiro cover the trends and technology shaping the future of beauty.

Salon chairs representing the secrets to maximizing revenue in salon and spa franchises
Salon chairs representing the secrets to maximizing revenue in salon and spa franchises
Unraveling the secrets to maximizing revenue in salon and spa franchise businesses

Want to boost the revenues of your salon and spa franchise business? Check out 3 realistic but effective tips that will help you reach your goals.

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Business owner after updating salon service menu
Business owner after updating salon service menu
Update your salon service menu – top tips and advice

Discover how an optimized salon service menu can attract clients. Read on for key tips to refine your service offerings and explore the benefits of a digital menu.

Spa appointment representing how to sell gift cards online
Spa appointment representing how to sell gift cards online
How to sell gift cards online: A comprehensive guide for salons and spas

Tap into new revenue with online gift cards – our guide offers social media and gift card marketing tips for salons and spas. Grow your client base and have fun doing it.

Revolutionizing employee management in the beauty and wellness industry
Revolutionizing employee management in the beauty and wellness industry
Revolutionizing employee management in the beauty and wellness industry

Learn how employee management software can streamline scheduling, payroll, performance tracking, and communication for beauty and wellness businesses.

Business owner using payroll software designed for salons and spas
Business owner using payroll software designed for salons and spas
Payroll software features for beauty and wellness businesses

The Zenoti platform for salon and spa business management offers payroll software features that minimize errors and save staff time, comprehensive reports included.

Picture of a beauty salon appointment representing the future of salons with AI technology
Picture of a beauty salon appointment representing the future of salons with AI technology
The future of salons with AI technology

Discover how AI is transforming salons into efficient, customer-centric hubs, and learn about innovative AI technologies for salon automation.

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