4 key spa consumer trends every business owner should know for 2025
Discover the top spa trends for 2025 based on insights from 1,400+ U.S. consumers. Learn what customers value and how to grow your business.
Top Articles and Resources
Related Categories
Recent in Spa
Q1 2025 beauty and wellness marketing calendar: Key dates you can’t miss
Explore industry-specific marketing dates, campaign ideas, and Zenoti insights to kickstart 2025 with the ultimate beauty and wellness marketing calendar.
Founders’ Odyssey: Tales of growth and resilience from the experts
Visionary founders of iCRYO, Glowbar, and MiniLuxe share insights and expert advice for entrepreneurs to successfully grow their brands.
Tiny sparks, big delight: Unveiling the impact of small ideas on customer bliss – from the experts
Explore exclusive insights from Innergize 2024 on how small, thoughtful actions can elevate customer experience in the beauty and wellness industry.
Innergize 2024: Recapping the premier beauty and wellness industry event
Discover highlights from the groundbreaking summit hosted by Zenoti in Las Vegas and relive the unforgettable moments that shaped the future of the industry.
100+ spa quotes to enhance your clients’ experience
Discover an array of spa quotes to inspire relaxation, self-care, and serenity, from cute and funny to motivational, perfect for enhancing your spa experience.
Get your bi-weekly newsletter with industry tips, trends, and insights to grow your brand.
Subscribe nowEsthetician vs cosmetologist: Understanding the differences for beauty and wellness businesses
Learn how estheticians and cosmetologists contribute their unique skills to enhance client experiences and keep your business competitive.
Unraveling the secrets to maximizing revenue in salon and spa franchise businesses
Want to boost the revenues of your salon and spa franchise business? Check out 3 realistic but effective tips that will help you reach your goals.
The 2024 Golden Hands Awards: Celebrating the best of the best beauty-and-wellness service providers
Meet the awardees, North America’s top beauty and wellness service providers, selected from a pool of 320,000 and honored at Innergize, the Zenoti-hosted industry summit.
The do’s and don’ts of social media for salons and spas
Get useful tips and best practices from a recent webinar featuring W Nail Bar founders Manda Mason and Lauren Vesler.
Creative salon and spa membership ideas to pamper clients and drive revenue
Get innovative salon and spa membership ideas to enhance client retention, featuring creative perks, pricing strategies, and real success stories.
Your standing appointment for business growth — delivered straight to your inbox
Get the latest industry tips, trends, and insights to grow your brand.


























