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Everything spa owners and managers need to thrive and grow. Learn from spa brands just like yours, and from the experts at The Check-In and Zenoti.

4 key spa consumer trends every business owner should know for 2025

Discover the top spa trends for 2025 based on insights from 1,400+ U.S. consumers. Learn what customers value and how to grow your business.

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100+ spa quotes to enhance your clients’ experience

Discover an array of spa quotes to inspire relaxation, self-care, and serenity, from cute and funny to motivational, perfect for enhancing your spa experience.

Esthetician vs cosmetologist: Understanding the differences for beauty and wellness businesses

Learn how estheticians and cosmetologists contribute their unique skills to enhance client experiences and keep your business competitive.

Salon chairs representing the secrets to maximizing revenue in salon and spa franchises
Salon chairs representing the secrets to maximizing revenue in salon and spa franchises
Unraveling the secrets to maximizing revenue in salon and spa franchise businesses

Want to boost the revenues of your salon and spa franchise business? Check out 3 realistic but effective tips that will help you reach your goals.

The 2024 Golden Hands Awards, celebrating the best beauty and wellness providers
The 2024 Golden Hands Awards, celebrating the best beauty and wellness providers
The 2024 Golden Hands Awards: Celebrating the best of the best beauty-and-wellness service providers

Meet the awardees, North America’s top beauty and wellness service providers, selected from a pool of 320,000 and honored at Innergize, the Zenoti-hosted industry summit.

Phone with icons, representing social media for salons and spas
Phone with icons, representing social media for salons and spas
The do’s and don’ts of social media for salons and spas

Get useful tips and best practices from a recent webinar featuring W Nail Bar founders Manda Mason and Lauren Vesler.

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Spa appointment representing how to sell gift cards online
Spa appointment representing how to sell gift cards online
Creative salon and spa membership ideas to pamper clients and drive revenue

Get innovative salon and spa membership ideas to enhance client retention, featuring creative perks, pricing strategies, and real success stories.

Spa staff working to boost online reputation
Spa staff working to boost online reputation
A guide to crafting the perfect spa mission statement: Templates included

Use our helpful guide to create a compelling spa mission statement. Step-by-step tips and customizable templates are included.

Spa appointment representing how to sell gift cards online
Spa appointment representing how to sell gift cards online
How to sell gift cards online: A comprehensive guide for salons and spas

Tap into new revenue with online gift cards – our guide offers social media and gift card marketing tips for salons and spas. Grow your client base and have fun doing it.

Q4, 2024 beauty and wellness marketing calendar: Key dates you can't miss
Q4, 2024 beauty and wellness marketing calendar: Key dates you can't miss
Q4 beauty and wellness marketing calendar: Key dates you can’t miss

Use our Q4 spa, medspa, and salon marketing calendar, packed with campaign ideas, Zenoti insights and tips, to end 2024 with your most profitable quarter yet.

Spa business owners representing an effective spa business plan with free templates
Spa business owners representing an effective spa business plan with free templates
A comprehensive guide to crafting an effective spa business plan with free template

A handy spa business plan template, uniquely crafted for aspiring entrepreneurs to dive headlong into building your dream spa business. Download the template.

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