Q1 2025 beauty and wellness marketing calendar: Key dates you can’t miss

The start of a new year is the perfect opportunity to refresh your business strategies and set the stage for a thriving 2025. From wellness-focused promotions in January to spring renewal themes in March (and a whole lot of love in between), Q1 is brimming with marketing opportunities to engage your clients and grow your revenue.

Below, we’ve compiled some top marketing dates this quarter, along with more unique industry-specific holidays, and creative campaign ideas to help your business shine this New Year.

For a more in-depth look at the months ahead, download the full Q1 2025 Beauty and Wellness Marketing Calendar, with additional key dates, engaging campaign ideas, and Zenoti insights inside.

January is the month of fresh starts, where many clients focus on self-care and wellness resolutions. It’s an ideal time to promote memberships, loyalty programs, and services that align with their goals.

Make the most of January by tapping into your guests’ motivation to prioritize well-being and start the year on the right foot. Create “New Year, New You” packages offering discounts on annual memberships to help your clients stick to their wellness resolutions.

Don’t forget to utilize your social media channels to educate clients on winter skincare with tutorials featuring your products or treatments.

January 1: New Year’s Day

January 8: National Winter Skin Relief Day
Dry winter air can wreak havoc on your clients’ skin. Promote hydrating facials or scalp treatments with a limited-time offer to help them combat the harsh weather.

January 18: National Use Your Gift Card Day
Encourage clients to redeem holiday gift cards with an appealing reminder campaign. Sweeten the deal by offering a small bonus when they book additional services.

January 29: Lunar New Year

January 31: National Hot Chocolate Day

February provides endless opportunities to nurture relationships with your clients while helping them show love to themselves and others. Whether it’s Valentine’s Day for romantic celebrations or Galentine’s Day for honoring friendships, this month is brimming with feel-good moments for your business to spotlight.

Show some love this month with special promotions on couples’ massages and treatment gift cards or offer group deals for friends to enjoy a discount.

February 9: National Read in the Bathtub Day

February 13: Galentine’s Day
Celebrate friendships with group packages for besties. Try two-for-one specials or group deals for mani-pedis or facials to encourage group bookings.

February 14: Valentine’s Day

‍February 17: Random Acts of Kindness Day
Boost your online engagement and goodwill with a social media giveaway. Offer free treatments or products to one lucky follower to spread a little kindness.

February 19: National Lash Day

March ushers in spring, bringing a sense of renewal and rejuvenation. It’s also Women’s History Month, making it an important time to honor the women who fuel your business—whether that’s your clients, your team, or your community.

With March’s focus on celebrating women and spring renewal, it’s the perfect month to launch promotions to help clients transition their skincare routine for the season, promote special offers for female clients and showcase inspiring stories from your team.

March 8: International Women’s Day

March 14: World Sleep Day

March 17: St. Patrick’s Day
Add a fun twist by hosting a “lucky draw” for clients who book services that week. Themed nail art or green-inspired facials can also attract attention.

March 19: Client’s Day
Take time to thank your clients with exclusive discounts or a complimentary service add-on. Consider a loyalty program boost to show appreciation.

March 20: First Day of Spring / National Spray Tanning Day

These are just a few of the top marketing opportunities and ideas for January through March. The full Q1 2025 Beauty and Wellness Marketing Calendar is packed with even more opportunities to engage your clients and boost your business.

From trend insights to actionable tips, this resource has everything you need to make Q1 your most successful quarter yet. Download your free copy now.