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Creative salon and spa membership ideas to pamper clients and drive revenue

Get innovative salon and spa membership ideas to enhance client retention, featuring creative perks, pricing strategies, and real success stories.

If you own or manage a salon and spa, you’re constantly looking for ways to retain clients and maintain steady revenue. But what if we told you your clients themselves hold the key? Enter membership programs, the secret sauce for creating long-term relationships with clients and driving predictable revenue for your salon or spa.

Helping beauty and wellness businesses create reliable recurring revenue, memberships stood out as the top growth area for salons, waxing centers, membership-based spas, and medspas in 2024. Data shows
that salons, waxing centers, and medspas averaged a 24% boost in membership sales in 2024.

Why membership programs are your secret sauce

The core idea is simple: Memberships translate to recurring revenue from return customers. A Bain & Company publication notes that return customers tend to buy more from a company over time, and they refer others to your business.

By offering salon and spa memberships that cater to your clients' needs, you can set your business apart and keep customers coming back for more pampering.

Memberships are not just about locking in revenue, though – they’re about building a community and offering value to your clients. Keying into this idea is Ryan Rose, CEO of VIO Med Spa: “Instead of being a hair salon or a medspa or a day spa, we started to think about ourselves more as a hospitality company that built into relationships and then instilled confidence in the clients. And the membership model is an incredible way to complement that thinking of hospitality and relationship. Think about the best brands that do that: Chewy.com, The Four Seasons ... think outside of your industry and start to redefine yourself.”

In this post, we'll explore various salon and spa membership ideas, discuss the benefits of memberships, and offer insight into creating enticing membership perks and incentives.

We'll also look at pricing strategies and hear from beauty and wellness leaders running winning membership programs.

Benefits of salon and spa memberships

Salon and spa memberships offer a host of benefits that can transform your business:

  1. Customer loyalty: Memberships encourage repeat visits. Clients are more likely to stick around when they know they have prepaid services lined up.
  1. Steady revenue: With a membership model, you'll enjoy a predictable income stream, which can be particularly helpful during slower seasons.
  1. Upselling opportunities: Membership holders are often more open to trying new services or products, giving you plenty of chances to upsell.
  1. Client relationship building: Regular interactions help build rapport with clients, enhancing their overall experience and satisfaction.
  1. Competitive edge: Offering unique membership perks can set your salon or spa apart from the competition.

Types of salon and spa membership models

As you explore salon and spa membership ideas, different models can help you find the perfect fit for your business and clientele. Here are a few popular choices:

Monthly service memberships

This model offers clients a set number of services each month. For instance, a spa might offer two facials and one massage per month, while a salon could provide a monthly haircut and color touch-up. This approach ensures clients return regularly, creating a steady income stream for your business. Plus, it gives clients the flexibility to choose the services that best suit their needs.

Discount-based memberships

In this model, clients pay a membership fee to receive exclusive discounts on services and retail products. It’s a win-win situation – clients feel like they're getting value, while you enjoy increased service bookings and product sales. This model works well for clients who prefer variety, allowing them to try different treatments at a reduced rate.

Unlimited access memberships

For those who crave regular pampering, an unlimited access membership offers limitless treatments for a fixed monthly fee. Imagine offering unlimited blowouts or manicures – your clients will feel like VIPs with access to their favorite services anytime. It's an attractive option for clients who visit frequently and want to maintain their beauty regimen at a predictable price.

The membership program at European Wax Center is called a Wax Pass. Have a look at their wax pass page:

A view of the European Wax Center web page, Why Buy a Wax Pass

To explore membership perk ideas, we’ll look at four beauty and wellness businesses offering digital memberships.

Explore the European Wax Center wax pass page. You’ll see they offer single center, redeem anywhere, unlimited, and student wax passes.

The tiers in the Ottalaus Salon membership program are called Bold, Brave, and Fearless, ranging in price from $24.50 per 14 days to $149 per month.

Regal Grooming Lounge, a top-tier grooming destination for men, offers four membership levels: Essential (1 service/month), Bronze (2 services/month), Silver (3 services/month), and Gold (4 services/month).

Our last example features a spa brand with 500+ U.S. locations. The Hand & Stone Massage and Facial Spa membership program lets clients earn and redeem points at any location around the country. Their page includes massage membership ideas like tiers and a loyalty program with rewards.

We hope those examples sparked new salon and spa membership ideas for you.

Membership perks and incentives to attract clients

Adding enticing perks and incentives can make your salon membership program even more appealing. Consider the following ideas:

  1. Exclusive events: Host special events for members, such as product launches or workshops. This creates a sense of community and exclusivity.
  1. Birthday bonuses: Offer a complimentary service or product during their birthday month to show appreciation and make them feel special.
  1. Referral discounts: Encourage members to refer friends by offering a discount on their next service for each referral.
  1. Loyalty program: Introduce a point system where members earn points for each visit, with points redeemable for services or products.
  1. Early access: Provide members with early access to new products or services, making them feel like insiders.
Source: 2024 Salon and Spa Consumer Survey, Zenoti
How to profit-engineer a membership model for your beauty and wellness brand – from the experts
We distilled the highlights from a panel discussion featuring leaders from Hand & Stone Massage and Facial Spa, Boardroom Styling, and VIO Med Spa. Read the post.

How to price membership packages

Pricing your salon membership packages correctly is key to their success. With Zenoti’s advanced analytics and reporting tools, you can track customer usage and profitability for each membership tier. This helps you fine-tune your pricing strategies based on real data, ensuring your packages are both attractive to clients and profitable for your business.

Consider factors like the cost of services, client demand, and competitor pricing when setting your rates. Offering tiered membership options can also help cater to different client budgets and needs.

Success with Zenoti-powered membership programs
Hear from beauty and wellness leaders about the benefits of going digital with membership programs.

“The membership tool within Zenoti makes it very easy to both manage our memberships and change them over time as our customers dictate.”
– Katie Trent, CEO, Gene Juarez Salons and Spas

“We tried so many times to start membership programs and were never able to get it off the ground until we started using Zenoti. It's just so much easier for members to engage with the platform. It's a total game changer, and makes members feel special.”
– Dr. Kelly Cobb, Owner, Nouriche Wellness and Aesthetics

“With Zenoti, we've launched a membership program that has allowed us to support different tiers and different payment options.”
– Armando Gallegos, Co-Founder, B12 Love

Bonus section: How software can help you manage memberships

With the right tools, managing spa membership programs can be a breeze. Tools like Zenoti offer a comprehensive solution that simplifies membership management for salon and spa owners. Here’s how software can help:

  1. Automated billing: Say goodbye to manual invoicing. Software automates billing processes, making it easy to manage payments and renewals.
  1. Customer visit tracking: Keep tabs on client visits and service usage effortlessly – this helps you maintain accurate records and identify patterns.
  1. Promotion management: Automate targeted promotions and offer exclusive deals to your members, boosting engagement and satisfaction.
  1. Detailed reporting: Access in-depth reports and analytics to track membership performance and make informed business decisions.

By integrating software into your business operations, you can focus on delivering exceptional experiences while the platform takes care of membership management details.

Definitive guide to growth

Conclusion

Memberships are a powerful tool to foster client loyalty and drive steady revenue. By exploring creative salon and spa membership ideas, offering enticing perks, and leveraging tools like Zenoti, you can build a successful membership program that delights clients and boosts your bottom line. Whether you're a salon owner or spa manager, the time is right to implement a membership program that keeps clients coming back for more.

Note: The salon, spa, and medspa brands named in this post are Zenoti customers as of this writing.

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Written by

Gita Mani, Senior Content Specialist

Focused mostly on inbound marketing – aka wooing customers with killer content instead of chasing them with ads – Gita thrills in the power of language to shape buyer journeys. When not smithing words, she watches birds.

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