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Everything spa owners and managers need to thrive and grow. Learn from spa brands just like yours, and from the experts at The Check-In and Zenoti.

4 key spa consumer trends every business owner should know for 2025

Discover the top spa trends for 2025 based on insights from 1,400+ U.S. consumers. Learn what customers value and how to grow your business.

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130 creative spa names plus top naming tips for your brand

Need inspiration for nailing your spa brand name? Find 130 spa name ideas for every style, plus expert tips for finding your perfect moniker.

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Picture of a successful salon, representing the decision between salon and spa franchises vs. independents
Spa and salon franchise vs. independent: Which model is right for you?

Explore the pros and cons of franchise vs. independent spa or salon ownership. Learn why franchise salons succeed and discover the key factors for success.

Salon and spa owners with an open sign
Salon and spa owners with an open sign
Your guide to franchising your salon, spa, or medical spa

Discover the benefits and steps to franchising your salon, spa, or medical spa. Start your expansion journey with our comprehensive guide.

Innergize 2024 display with a crowd of beauty and wellness professionals
Innergize 2024 display with a crowd of beauty and wellness professionals
Top 10 reasons to attend Innergize 2024

Learn why Innergize 2024 is a must-attend for beauty and wellness businesses, offering stellar speakers, the $50K Deep End contest, and unparalleled networking.

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Business owner mastering spa service pricing strategy
Mastering spa pricing strategy for greater profits

Find spa pricing strategies to enhance profitability and customer loyalty. Learn key factors, models, and techniques to optimize your spa pricing strategy.

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Creating compelling content: Secrets to social media success for spas

Discover secrets to social media success for spas. Learn to create engaging content, understand your audience, and leverage platforms like TikTok and Instagram to grow your spa business.

Massage therapy appointment representing successful email marketing for salons spas and medspas
Massage therapy appointment representing successful email marketing for salons spas and medspas
Beauty and wellness email marketing – Best practices for salons, spas and medical spas

Boost your salon’s success with our free email marketing templates for Q4 and expert strategies. Learn why email marketing is still effective for salons and spas in 2025.

Massage appointment representing successful spa marketing ideas for business growth
Massage appointment representing successful spa marketing ideas for business growth
The ultimate guide to spa marketing ideas for business growth

Discover marketing strategies that help spas improve their visibility and attract clients. Get tips on creating content, choosing distribution channels, and more.

Revolutionizing employee management in the beauty and wellness industry
Revolutionizing employee management in the beauty and wellness industry
Revolutionizing employee management in the beauty and wellness industry

Learn how employee management software can streamline scheduling, payroll, performance tracking, and communication for beauty and wellness businesses.

Massage therapy appointment representing the ultimate guide to spa profitability
Massage therapy appointment representing the ultimate guide to spa profitability
Relaxation to revenue: The ultimate guide to spa profitability

Learn about the lucrative potential of the spa industry with insights, market statistics, and proven strategies to increase your spa profits.

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