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Spa

Everything spa owners and managers need to thrive and grow. Learn from spa brands just like yours, and from the experts at The Check-In and Zenoti.

4 key spa consumer trends every business owner should know for 2025

Discover the top spa trends for 2025 based on insights from 1,400+ U.S. consumers. Learn what customers value and how to grow your business.

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Recent in Spa

Spa manager completing a facial massage
Spa manager completing a facial massage
Your complete guide to spa management success

Everything you need to know about running a successful spa. From bookings to employee management, to choosing the perfect software.

Picture of a profitable spa team
Picture of a profitable spa team
Is a spa business profitable? Key factors for success

Discover market research tips, business planning steps, marketing strategies, and customer service excellence for long-term spa business profitability.

Business owner using payroll software designed for salons and spas
Business owner using payroll software designed for salons and spas
Payroll software features for beauty and wellness businesses

The Zenoti platform for salon and spa business management offers payroll software features that minimize errors and save staff time, comprehensive reports included.

Q3, 2024 beauty and wellness marketing calendar: Key dates you can't miss
Q3, 2024 beauty and wellness marketing calendar: Key dates you can't miss
Q3 beauty and wellness marketing calendar: Key dates you can’t miss

Make this quarter your most profitable yet with our ultimate marketing calendar. Find campaign ideas, key marketable holidays, and exclusive industry insights.

The power of AI in beauty and wellness businesses
The power of AI in beauty and wellness businesses
Unlock the power of AI in beauty and wellness: A comprehensive guide

Ready to embrace AI at your business? Discover how AI is reshaping the industry, from personalized experiences to enhanced operations.

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A guide to selecting the best POS system for salon and spa businesses in 2025

What is the best POS system for spa and salon brands looking to thrive in 2025? Explore the key features to look for when deciding what’s right for you.

Salon appointment representing spa trends driving revenue growth
Salon appointment representing spa trends driving revenue growth
The 4 key spa trends driving revenue growth

What strategies should spa owners be paying attention to? Dive into key trends and insights from the 2024 Beauty and Wellness Benchmark Report – Spa Edition.

Appointment representing mastering massage advertising
Appointment representing mastering massage advertising
Mastering massage advertising: 15 examples and tips to elevate your massage ads

Discover effective massage advertising strategies and take inspiration from the best massage ad examples to attract more clients.

Smiling business owner after starting a massage business in 10 steps
Smiling business owner after starting a massage business in 10 steps
Starting a massage business in 10 steps

From gaining certifications to earning client loyalty, get practical advice to realize your entrepreneurial dream of a massage and spa business.

Entrepreneurs: What it takes to find your niche in the personal care industry

Personal care products and services are a hot commodity. Category spending increased 12.3% in 2022, beating even apparel, says the most recent U.S. Bureau of Labor Statistics consumer expenditure report. Fast forward to the present day – the beauty and personal care market is expected to generate a whopping USD $100 billion inthe United States […]

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